EPR Advertising News

Skyabovelocal.com Offers An Honest And Direct Approach To Getting You Business Listed Where People Are Looking

Many Small Businesses are paying a monthly charge for a free service. Unscrupulous sales companies prey upon these companies with offers of top placement listing in the local directories such as Google, Yahoo, MSN, YellowPages, etc… What they don’t tell you is that submitting your site to these directories is free and there are no monthly fees to continue your listing.

For a one time fee, Skyabovelocal.com will list your business on the top directories. Skyabove creates individual accounts for each client and upon completion of the listing, all account information is transferred to the business owner. That way the business owner owns their listings, not some sales company that will delete your listing if they do not receive a monthly fee.

Owning your own listings gives you several advantages and tools you can use right away.

Free Websites and Webpages, Blogging systems, Coupon creation, Picture storage, Video creation and hosting.

Skyabovelocal.com wants to help your business grow and save you money.

SkyaboveLocal.com creates or claims your business listings on Yahoo, Google, SuperPages, YellowPages and MSN Live

We help you get rid of that monthly fee you’re paying now.
We put the power back in your hands
We give you access to our members only resources
We have a one time charge and NO monthly fees.
We include a custom video for your business and list it everywhere!
In addition, we also list you on SuperPages, YellowPages and InfoUSA.

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New Practical ‘How To’ White Paper Helps Digital Marketers Get Up-To-Speed On Mobile Advertising

Bango today published a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help. The “Mobile advertising for newbies” white paper provides hints and tips on running mobile advertising campaigns and analyzes the approach and results of three real campaigns.

The white paper is available as a free download at http://www.bango.com/whitepaperand is written by mobile guru Peggy Anne Salz who is chief analyst and publisher of MSearchGroove.com.

“We want to dispel the myth that mobile advertising is hard and complex,” said Andy Bovingdon, VP Product Marketing at Bango. “While it does require some knowledge and expertise, this white paper is designed to guide readers through their first steps into mobile advertising. Author Peggy Anne Salz expertly shows us what’s involved in setting up campaigns and how easy and important it is to analyze results with a mobile analytics tool.”

To give marketers the inside track on how an actual campaign works, Bango created a small-scale mobile site called Mobislim (mobislim.wap.com) which is a light-hearted look at slimming diets. Marketers can also visit the accompanying Mobislim blog to see the three campaigns cited in the white paper. As the white paper is just the beginning of an ongoing investigation into mobile advertising, details of further ad campaigns will be detailed on the Mobislim blog and it’s here that people can feedback their own experiences.

“It has been said recently that the size of the mobile advertising market will likely underwhelm us in the near-term and overwhelm us in the mid to long-term,” said Peggy Anne Salz of MSearchGroove.com“The market is clearly poised for significant growth, but only if the long tail of advertisers and publishers can get on board. They need a roadmap and this is why it’s critical to have a ‘how-to’ white paper at this juncture.”

Marketers can try out their own mobile advertising campaigns, directing traffic to the Mobislim mobile site if they don’t have one of their own. With a free Bango mobileanalytics account they will be able to measure how the different campaigns perform, see the number of unique visitors and where the traffic is coming from plus calculate the conversion rates for all their campaigns.

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Hair Genesis™ Is Paying For Print Advertising On A Per Sale Basis Via Per Inquiry Print Advertising Program By Mediabids

Hair Genesis™ announced today that it will be paying for its print advertising in newspapers and magazines nationwide based on a percentage of sales the print ads generate in each publication, courtesy of MediaBids’ Per-Inquiry (PI) Advertising Program.

MediaBids will provide the Hair Genesis™ ad, which can be seen here:http://marketing.mediabids.com/pi/PpiAdvertiserHairGenesis.html - to newspapers and magazines nationwide that sign up to participate in MediaBids’ PI Print Advertising program. Hair Genesis™ will pay newspapers and magazines 20% of the sale price generated by each customer’s order.

To date, over 1,500 newspapers and magazines nationwide have signed up for MediaBids PI program and have placed other national direct response advertisers including Vonage, DirecTV and Lifelock in their publications. Publications are paid based on either lead or acquisition, depending on the type of PI campaign. Some advertisers pay a fixed amount per call – others pay a fixed amount per sale of their product or customer acquisition. To view a list of current direct-response advertisers available and payout information, click here: http://marketing.mediabids.com/pi/AllAdvertisers.html

“As a 21st Century hair loss research company we tend to look for creative cutting-edge ideas. So the unique marketing approach offered by MediaBids really appealed to that side of us,” says Dr. Geno Marcovici, founder and president of HairGenesis™

To place a Hair Genesis™ ad in your publication or to learn more, please visit:http://marketing.mediabids.com/pi/PpiAdvertiserHairGenesis.html

About Hair Genesis™
HairGenesis™ constitutes the first and, so far, only non-drug botanically-based hair loss treatment system successfully proven in a peer-reviewed and published IRB-monitored placebo-controlled clinical trial. Unlike Rogaine™ and Propecia™, each of which comes with the potential for serious negative side effect, HairGenesis™ has been tested safe and effective under the most scientifically rigorous conditions possible. Appropriate for the treatment of both male and female pattern hair loss, HairGenesis™ offers a compelling treatment option for men and women concerned about hair loss

Web: http://www.hairgenesis.com/
Toll-Free: 888-386-0001

About MediaBids.com
MediaBids.com, the Newspaper and Magazine Advertising Marketplace, offers a patented online process that enables the buying and selling or print advertising space in U.S. newspapers and magazines. Advertisers and publications can interact through an advertiser auction, in which advertisers place print advertising dollars up for bid and publications compete, or through advertising offers in which publications place ad space up for sale and advertisers can purchase instantly. Additionally, MediaBids.com is offering a select group of direct-response advertisers a Per-Inquiry Print Advertising Program that enables advertisers to pay for print advertising based on the performance of their advertisements in participating publications. MediaBids also provides traditional print media planning and buying to all registered advertisers. To date, over 12,000 businesses have registered on MediaBids.com to purchase advertising space, over 5,000 newspapers and magazines have registered their print publications to sell ad space and over 1,500 publications participate in MediaBids Per-Inquiry Advertising Program.

Web: www.mediabids.com
MediaBids’ Per-Inquiry Program: http://marketing.mediabids.com/ppi/index.html
Toll Free: 1-866-236-2259

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Designacap.Com Is An Innovative New Website That Specializes In Custom-Designed Headwear

The world’s first fully-customisable online cap design studio, Designacap.com, became a reality yesterday and is the latest player in the hugely competitive custom promotional merchandise market.

Specialising in custom-designed headwear, the Australian-based new-comer has already caused a stir with arguably the most innovative online presence in its category. More than a simple online design application, designacap.com immerses users within the design experience, facilitating complete user interaction throughout the entire process.

The site allows users to select from a range of exclusive design templates and guides them though each step of the process. Visitors will notice that in addition to being able to adjust the color and text of the cap, they can now also customize stitch coloring and even upload their own images to be embroidered.

“We wanted to put this level of customisation within the reach of our customers without the need for them to contact suppliers directly”, said the company’s Managing Director, Gregg Warren. “We’ve achieved an interface that essentially replaces those annoying sales reps”.

Catering to the needs of general consumer groups, as well as larger businesses, sporting organisations, and multi-national corporations, the company differentiates itself from its more specialised competitors. “We definitely wanted to cater to widest audience possible”, added Warren, “And with a minimum order of 100 caps, we can easily do so”.

The company’s faster-than-average production and international delivery turnaround has also been a hot topic in industry circles. “We can have caps produced within 14 working days of receiving an order – turnaround of this speed is virtually unheard of in this industry”, asserted Warren.

Designacap.com, which was founded in 2006 as a ‘side project’ to Warren’s other Australian-based clothing supplier, Queensland T-Shirts, now services clients in countries across the globe.

For further information and direct quotes please contact Gregg Warren on 0419 725 683 or gregg@designacap.com

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Creative Bube Tube Created And Produced BHM Cash’s 30-Second Television Commercial

BHM Cash, a subsidiary of BHM Financial Group, launches a 30-second television commercial to introduce their business to a fast growing and competitive financial market.

Created and produced by Creative Bube Tube, a company based in Milton, ON, specializing in television commercial and video productions, the spot showcase BHM’s best offers.

Produced by Jenny Munford, the spot is both simple and unique in style as it blends modernity with a sense of classicalism.

BHM Cash is looking to generate more business,” says executive producer, Jenny Munford. “We’ve gone with a very unique look to make it appealing to both younger and the older generation.” BHM Financial is one of the most trusted and reputable car title loan lenders. The organization provides loans to people with all kind of credit ratings histories including bad credit as well as bankruptcies.

“Our goal is to advance cash to any vehicle owner who needs extra cash,” says Martin Lander, the president of BHM Cash. “This will enable car owners to achieve their financial objectives by providing them with the money they need to help them get by.”

A car-title loan is a loan on which your car title is used as collateral. During the loan repayment period, the vehicle remains in the owner’s possession and in the owner’s name at all times, unless the loan cannot be paid as agreed upon in the contract.

“Car-title loans are a solution for circumstances when you are in need of money, but cannot secure it by alternate means,” says Martin Lander.

“Before you consider applying for a car-title loan, you should carefully consider whether this is the best solution for your financial needs.”

For more information about a commercial for your business contact www.creativebubetube.com For more information about BHM Cash contact www.bhmcash.com

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Bigmouthmedia Research Reveals Britain’s Biggest PR Consultancies Fail To Come To Terms With The Opportunities And Challenges Posed By The New Media

Latest research from bigmouthmedia has revealed that Britain’s biggest PR consultancies are failing to come to terms with the opportunities and challenges posed by the rapid growth in new media.

According to the new bigmouthmedia digital marketing news survey of Britain’s 100 leading press and public relations agencies, 79% of the industry’s major players have yet to develop a set of online and social media services.

Meanwhile - despite the steadily increasing importance of blogging as a media tool - the survey showed that a surprising 89% are still failing to publish their own blogs.

“In today’s media environment it is vital that businesses communicate online, and companies that choose to ignore this are running a major risk. Traditional PR tactics are not going to go away anytime soon, but it is essential for companies to integrate online PR and social media into their existing offline communications strategies,” said Lyndsay Menzies, Managing Director of Bigmouthmedia UK.

Commenting on the research Adam Parker, Chief Executive of online news distribution company webitpr, added: “Despite finding that an increasing number of UK PR professionals are on the ball when it comes to online PR this survey confirms our experience that a high proportion are still more focused on traditional media. However, given that this is most probably a reflection of client budget and resource allocations, perhaps what we should be asking ourselves is what this says about UK business’ attitude towards online communications.”

Notes to Editor:

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

www.bigmouthmedia.com/media

Full details of the research are available online at http://www.bigmouthmedia.com/live/articles/uk-pr-companies-missing-out-on-digital-opportunit.asp/5084/.

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Check Gallery Expands Its Nature Friendly Collection With The Introduction Of The “Mod Garden” Product Suite

Check Gallery prides itself on being an environmentally friendly check company by its use of recycled paper for printing. All of the check designs relate to nature and the true magnificence of it; thus, the new “Mod Garden” check design fits right into the existing assortment. It offers a modern and fashionable pattern that still shows an appreciation for our natural surroundings.

Through its website, www.checkgallery.com, Check Gallery released its new “Mod Garden” check design on August 11, 2008. The personal checks, which offer four rotating scenes, portray a very unique looking garden against a pale green background. Featuring pinwheel-like floral designs in teal, red-orange, purple, and blue, the checks also showcase famous quotes from esteemed authors about flowers. The self-adhesive address labels feature the same green background with one modern, artistic flower rotating in the same four colors. The checkbook cover and personal contact cards are both presented with a pale green background and one flower of every color in different shapes on their fronts.

By constantly adding new check designs to the mix, Check Gallery is able to appeal to the likes of all consumers. Additionally, designs like “Mod Garden” make it possible for customers to have fashionable and meaningful artwork on their personal checks and check accessories.

About Check Gallery:
Since its creation in 1993, Check Gallery has maintained its stance as an environmentally friendly company. By continuously adding designs that feature the different aspects of nature, Check Gallery has distinguished itself from the competition. Also, Check Gallery has made sure that while the checks promote the respect of nature, they are also appealing to the eye. With so many designs, Check Gallery truly has something for everyone.

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As part of its University Checks line, Identity Checks is releasing leather CD cases that feature school logos

Identity Checks prides itself on offering checks and accessories that appeal to a wide variety of consumers. Most of its products are presented in support of different hobbies, occupations, sports, and universities. To further expand its collection, Identity Checks is releasing leather CD cases with school logos on the front covers. As a way to show school spirit, these new cases are sure to fit right into the existing assortment.

On August 20, 2008, Identity Checks released its new CD cases. Each of the cases is made of black leather to enhance the featured university’s logo that appears on the front. The round cases include a zipper that extends almost the full length of the case to help protect and contain all the CDs. Inside the case are six sleeves that hold two CDs each for a total capacity of twelve. Since the sleeves are held in by snaps, they can be added or removed at the user’s discretion. The cases are being sold for only $16.95 and can be conveniently ordered using the website. For more information on ordering and to view the available schools, visit Identity Checks.

Identity Checks is always looking for new ways to help consumers show their support for different things. Everything from patriotic and military themes to sports teams products are available through Identity Checks. These new CD cases are one more way for consumers to show their support for specific schools throughout the country. Visit Identity Checks today and find the perfect product for you!

About Identity Checks:
Since its beginning, Identity Checks has grown tremendously to include many different designs and products. Its main focus has been to give supporters of different things one more way to show their pride for something they believe in. Whether it’s hunting or raising purebred dogs, Identity Checks has something for everyone. Browse through the site and you are sure to find something you love!

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rVue - addressable advertising technology

Digital Out-of-Home Giant Selects RMS Networks’ Addressable Advertising Technology, Other Services for Existing Networks and Future Expansions into North America.

Swiss Neo Advertising, the leading provider and operator of Digital Out-of-Home Networks, announced today that they have chosen RMS Networks’ as the company’s U.S. affiliate. Neo Advertising plans to immediately begin utilizing rVue, RMS’ addressable advertising technology, in their existing Canadian locations, as well as future outlets located in Europe and North America.

One of Europe’s fastest growing Digital Out-of-Home groups, Neo Advertising currently operates over 50,000 screens in premier locations in Switzerland, Canada, Germany, Netherlands, United Kingdom, Portugal, Spain, Belgium, Poland and Italy. Positioning the company for continued growth, they investigated the market’s best-in-class technology solutions and industry leaders for its next strategic relationship. Neo selected RMS Networks for its reputation, full-service capabilities and proprietary rVue technology as it eyes expansion into the United States.

“To maintain our highest standards of quality and ROI through our growth, we only choose partners who have already achieved success and respect in the competitive Out-Of-Home market,” said Benjamin Mathieu, CEO North America for Neo Advertising. “RMS Networks and their rVue technology is a perfect fit for this objective.”

Unlike other technology choices reviewed, RMS Networks’ rVue application enables outlets and advertising agencies to pull in additional advertising revenue immediately. It is a stand-alone application that can manage networks independently with drag and drop ease, or integrate with most other existing digital signage software, if desired.

“Neo Advertising has grown into one of Europe and Canada’s largest and most well-respected providers of digital signage. The industry is poised for record adoption over the next few years, and Neo is in an ideal position to capitalize on the wave,” notes Jason Kates, Founder, President and CEO of RMS Networks. “RMS is proud to work with Neo as they continue their impressive growth.”

About Neo Advertising: Neo Advertising is a global provider and operator of Digital Out Of Home networks and a leader in this industry. Neo Advertising operates 50,000 advertising screens; partners with tier-1 institutions as well as most prestigious real estate owners. Neo Advertising operates in Switzerland, Canada, Germany, Netherlands, United Kingdom, Portugal, Spain, Belgium, Poland and Italy.

About RMS: RMS is the leading internet-based, digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, RMS’ proprietary addressable advertising technology, high-traffic venues and consumers can access HD video content, create playlists and dramatically enhance the shopping experience. From its headquarters in Fort Lauderdale, FL., RMS has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS. Learn more at www.rmsnetworks.com.

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Check Gallery continues to expand in different directions with the release of its new product suite African Elements

Check Gallery continues to expand in different directions with the release of its new product suite, “African Elements.” As part of the new design, Check Gallery is offering personal checks, address labels, personal contact cards, and a checkbook cover.

Operating as an environmentally friendly company for more than fifteen years, Check Gallery is known for its wide assortment of check designs that appeal to nature lovers and environmentally conscious consumers. The “African Elements” pattern is new, unique, and sure to draw the attention of everyone that views it as part of Check Gallery’s assortment.

On August 11, 2008, Check Gallery released the new “African Elements” product suite via its website, www.checkgallery.com. The personal checks are mostly green with jungle-like vegetation in the background. On the left side of each check are four rotating pictures of traditional African tribal symbols and tools that include: hand drums, masks, water jugs, and a shield with spears, all of which are brightly colored and lifelike. The address labels offered with this design feature the same images as the checks, while the contact cards offer the plant life as a background for each individual’s personal information. The matching checkbook portrays the shield and spears in vivid color on its front.

Check Gallery’s check designs have always been creative and individualistic so as to appeal to all customers. The addition of the new “African Elements” check design lends a cultural aspect to Check Gallery and provides one more way to satisfy the tastes of many consumers.

About Check Gallery:
Known for being environmentally-friendly, Check Gallery has been printing and selling checks and check accessories direct to consumers for years. With a vast selection of beautiful designs and useful products, Check Gallery really has something for everyone. Plan a trip to this site and you are sure to find something that will peak your interest!

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Bigmouthmedia, Europe’s largest independent Search Marketing Agency, has added the Italian GlobalMedia remit to its brand portfolio

Following its recent rebrand of Nordic, French and German offices, bigmouthmedia, Europe’s largest independent Search Marketing Agency has added the Italian remit to its brand portfolio.

The rebrand was unveiled at the IAB Exhibition last November where bigmouthmedia exhibited for the first time.

Chiara Zanetta MD of bigmouthmedia in Italy, responsible for driving growth and expansion under the new brand in the Milan office said, “We are thrilled to be a part of the bigmouthmedia brand in Italy. We have seen the fantastic reception the rebrand has received in France, Germany and the Nordics and know that the confident and exciting brand will be just as well received here.”

The expansion into Italy comes during an exciting year for bigmouthmedia - with the addition of Bravofly, Meridiana and Wall Street Institute to its already impressive client list. Bigmouthmedia is forging ahead retaining and expanding on its position as the leading digital marketing company in Europe.

Bigmouthmedia CEO, Steve Leach, spoke after the announcement, “Following on from the rebranding of Germany, France and the Nordics, it was the natural progression to include Italy. The growth and expansion that we have been experiencing throughout Europe has been exceptional and now with Italy also included under the bigmouthmedia banner the continuity of the brand’s expansion is clear.”

The future for bigmouthmedia sees further growth and development within its product portfolio, as well as further investment into the vertical-specific arena of Search Engine Marketing, with expansion of the agency’s expert teams in online retail, travel and finance marketing for customers including Hilton, British Airways, Experian and Barclays. In addition, further geographic footprints are in the development phase.

2007 has been a rewarding year for bigmouthmedia and its clients with a host of industry awards that include being named as a Financial Times UK Best Workplace, Media winners at the 2007 Fast Growth Business Awards, National Business Awards for Scotland as well as being short listed for four National Business Awards and an IMA Award for Media Agency of the Year.

About bigmouthmedia
Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: Search (PPC and SEO), Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Bigmouthmedia services big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Kodak, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Bigmouthmedia is a Deloitte Fast Growth winner and a 2007 FT Best Place to Work, The Company was also named the AXA Small to Medium Business of the Year at the 2006 National Business Awards, with comments from the judges including: “Successful on a global scale. Impressive, knowledgeable”, and “A real market leading service performed exceptionally well.”

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Artistic Checks celebrates Indian tradition with the release of the new “Divine Jewels” product suite

Imaginative creations provide the basis for the check designs of Artistic Checks. Exquisite works of art are portrayed on checks and check accessories to make financial duties less stressful. The addition of “Divine Jewels” to the existing assortment is one more way for consumers to express their tastes in multi-cultural backgrounds and traditions.

“Divine Jewels” launched on Artistic Checks’ website, artisticchecks.com, on August 11, 2008. In four rotating check scenes, figures of Indian women pose in traditional saris and jewelry. Against deep, rich colors, each scene shows the women dancing amidst flowers, a peacock, or an elephant. Each accessory also has a matching background on the check that is drawn to look like the classic and intricate Indian needlework. The same rotation and patterned backgrounds appear on the labels, but with only the ladies’ faces on the sides. On the personal contact cards, a blue background appears with patterns of a peacock. In front of this backdrop, a traditionally and colorfully dressed Indian woman dances below a majestic drawing of the same bird. The accompanying checkbook cover features a light blue background that is fashioned with pink floral patterns. The focal point is an Indian woman framed in a deep magenta background dancing amidst lotus flowers in a pink sari and golden crown.

Artistic Checks is known for magnificent check designs that bring life and meaning to personal checks and check accessories. “Divine Jewels” is a perfect fit for Artistic’s collection. It combines beautiful artwork with meaningful traditional symbols. Bringing this culture to life is one more way for Artistic Checks to reach out to consumers. Visit the site today and find a work of art just for you!

About Artistic Checks:
Artistic Checks stands out with the masterpieces that it portrays on financial accessories. Since its acquisition in 1998, Artistic Checks has made itself distinct from other companies through its artwork and colorful designs. All interests and tastes are accounted for through Artistic Checks. A visit to the website is sure to find you something you love!

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Destination Graphix was named a Finalist in the Marketing Campaign of the Year category in the 4th Annual Stevie Awards for Women in Business, presented by Infiniti

Destination Graphix was named a Finalist in the Marketing Campaign of the Year category in the 4th Annual Stevie Awards for Women in Business, presented by Infiniti. The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide. The Stevie Awards have been hailed as “the business world’s own Oscars.” (New York Post, April 27, 2005). Nicknamed the Stevies for the Greek word “crowned,” winners will be announced during a gala event at Caesars Palace in Las Vegas on Monday, November 12. Nominated women executives and entrepreneurs from the U.S. and several other countries are expected to attend.

More than 800 entries were submitted for consideration in more than 40 categories, including Best Executive, Best Entrepreneur, and Best Community Involvement Program. Destination Graphix, a marketing design firm in Leander, Texas, is a Finalist in the Marketing Campaign of the Year category.

Destination Graphix is being recognized for its marketing campaign for the Greater Leander Chamber of Commerce’s 2007-2008 Community Profile and Membership Directory. As a first time publisher for the Chamber’s annual directory, Destination Graphix’ marketing expertise delivered recording breaking results for the Greater Leander Chamber in new memberships, member retention, and directory advertising earning the Chamber an increase of nearly 300 percent in total directory-related revenue. “Publishing (and working) with Destination Graphix, specifically owner, art director, editor and marketing strategist Gabrielle Melisende, was exciting, educational and very rewarding,” says Mary Bradshaw, president of the Greater Leander Chamber. “Destination Graphix represented the interests of the Chamber, the City of Leander and our business members to the highest degree of excellence and delivered results beyond our expectation,” continues Bradshaw.

Finalists were chosen by business professionals worldwide during preliminary judging. Members of the Awards’ Board of Distinguished Judges & Advisors and their staffs select Stevie Award winners from among the Finalists during final judging.

“To say that I am pleased with the overwhelming success of the Chamber directory’s marketing campaign is an understatement,” says entrepreneur and owner of Destination Graphix, Gabrielle Melisende. “It proves my company’s ability to deliver winning marketing strategies in a big, public way,” she continues.

Details about The Stevie Awards for Women in Business and the list of Finalists in all categories are available at www.stevieawards.com/women.

About Destination Graphix
Destination Graphix is the publisher/editor and designer of the award-winning has earned the reputation of Leander’s premier marketing design firm since 2005 and delivers award-winning graphic design for print, web and advertising; web site solutions; and marketing strategies. Destination Graphix serves businesses in the greater Austin, Texas area including the cities of Leander, Liberty Hill, Cedar Park, Round Rock and Georgetown, and in Tucson, Arizona. Destination GraphixEye On Leander™, a small business publication promoting economic development in the city of Leander. Learn more about Destination Graphix at www.destinationgraphix.com.

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Selling Power Sales Excellence Awards. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

Infiniti is the presenting sponsor of The 2007 Stevie Awards for Women in Business. Supporting sponsor is JetBlue. Media sponsor is Pink magazine. The Business TalkRadio Network will broadcast the ceremonies live nationwide.

About Infiniti
Infiniti offers a full-line of luxury performance automobiles, including the G Coupe and Sedan, the M luxury performance sedan, FX premium crossover SUV, the QX full-size luxury SUV, and the upcoming EX luxury crossover inspired by coupe design. More information about Infiniti and its Total Ownership Experience can be found at www.Infiniti.com.

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Advertisers looking to deliver Internet ad campaigns directly in the users pocket can now use the TMS ADCodes

Advertisers looking to deliver Internet ad campaigns directly in the users pocket can now use the “TMS ADCodes” service from MobiTMS a Internet Mobile Services provider. “Mobile ADS, just one click away, now with MobiTMS”.

Advertisers looking to deliver Internet ad campaigns directly in the users pocket can now use the “TMS ADCodes” service from MobiTMS a Internet Mobile Services provider.

MobiTMS offer an approach to mobile advertising as a business decision not anymore a technical challenge for ad agencies (for the development) and consumers (for the access).

After the successful launching in Asia of a NIKE/Ogilvy campaign which offered Mobile Ads videos of NBA stars (Lebron James, Kidd, Pierce, Stoudemire), MobiTMS (www.mobitms.com) the provider of “TMS” a suite of Mobile Internet Services announced the worldwide launching of its Mobile Advertising service “TMS ADCodes” which will make ad campaigns accessible to more than 500 million mobile phones, including 450 phone models operating on more than 350 wireless networks worldwide. This platform enables AD Agencies to get mobile sites, include videos, transfer RSS Feeds & well-known digital tools contents (TMS offers an automatic mobile version of blogs, Flickr albums, Twitter feed, Shozu feed…), develop mobile polls, create the linked TMS 2D barcode and follow the campaign statistics in real time on-line.

The service opens a way to launch mobile Internet campaigns over GPRS, 3G or WIFI networks and offers a user friendly access with just one mobile scan on a TMS barcode incorporated on print ads or on a web site.

About MobiTMS
MobiTMS (http://mobitms.com) is the provider of the wireless “TMS” suite of Internet Mobile Services - a “SMS 2.0” company - which allows consumers to Access, Surf and/or Buy contents or products with mobile phones in 1 sequence. TMS is “SIM card OPEN” and can be used everywhere in the world. The TMS Platform associates a new generation of tools: an international standard 2D barcode platform (which can generate QR, EZ, Datamatrix codes), a mobile contents management platform (Mobile reader of RSS feeds and web blogs), a Mobile Payment solution (with real time mobile billing, Telco independent) and a Payback program (which allows a user to win money for his TMS wallet after he has watched mobile Ads). MobiTMS offers the TMS services: “TMS Factory” and “TMS Mobile Payworld” to the Mobile Internet user community via its Web & Wap Portal “TMS Republic” (www.tmsrepublic.com). And the TMS solution (TMS ADCodes & TMS MediaCodes) to worldwide partners from Advertising & Media linked to I.C.E (Information, Communication, Entertainment) businesses

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Search engine marketers discuss a variety of methods to raise website awareness and rankings within search engines

Flooding web pages with keywords is not only user-unfriendly; it’s also a waste of time. That was the message Search Engine Marketers William Leake and Kelly Meacham had for attendees of the 2007 South by Southwest (SXSW) Interactive Panel discussion “Making SEO and Usability Work Together.”

“When it comes to natural search results it’s really just a robot analyzing the HTML of a site, with external and internal links being much more important than the text on the page,” said Leake, CEO and President of Apogee Search. Both Leake and Meacham expressed the need for website content to be tailored to the user and not the search engine. “Keeping users engaged, ultimately keeps them satisfied,” Meacham added. “If a site is full of jargon serving as keyword density, a user’s interest and/or sales are lost.”

The SXSW Interactive Festival features five days of panels, keynote discussions, trade show and exhibition events. The wide variety of programming offered at SXSW Interactive in addition to the presence of SXSW Film and SXSW Music helps make it a completely original event. Together, Leake, and Meacham, have over two decades of SEO, web marketing, and website usability experience; and were happy to share their know-how to a room-overflowing crowd of 200+ people.

Attendance at the “Making SEO and Usability Work Together” power session was standing room only despite rainy weather conditions that dampened overall attendance that day. This impressive turnout reflects the intensity of interest in search engine marketing, as almost 90% of all websites are initially found through search engines. For those that missed the session, the SXSW website (www.sxsw.com) will be adding a podcast of the session in the near future.

As for better search engine optimization Leake stressed the importance of putting keywords within a website’s title tags and letting in-bound links serve as the main bait for the algorithm robots. He explained this strategy by saying, “Google’s search algorithms are constantly changing, and keyword density is only a small portion – typically no more than six percent — of what drives those algorithm. Therefore, the most sure-fire way to keep up with their changing patterns is to always have a wide variety of outside sites linked to your site.” Afterwards Leake closed the session by saying, “A proper site is one designed for humans and not robots. So if you want it to rank high and still be user-friendly, write fluidly and link constantly.”

About Apogee Search
Apogee Search is a search engine marketing firm based in Austin TX, and was founded by early internet pioneers and McKinsey & Co. alumni. Since its inception in 2001, Apogee Search has rapidly grown to become the pre-eminent SEM agency in Texas. Focusing on a variety of search marketing methods that include: Paid Search (PPC), Natural Search (SEO), Affiliate Marketing, and Pay-Per-Call, Apogee Search’s solutions are designed to drive qualified, targeted visitors to B2B and B2C websites for more leads, customers, revenues and profits.

About Expero Inc.
Expero Inc is a website design, usability, and content development firm creating user experience solutions for software products and websites. Unlike traditional design and usability firms, which have a single point of expertise and focus on a portion of the user experience problem, Expero provides a user experience solution that strives to create a user-driven website on target with the needs and expectations of the client’s audience.

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