Category Archives: Ad Agencies

Code18 Interactive Moves Web Design Studio from Atlanta to New York City

Digital agency, Code18 Interactive, is pleased to bring their web design, WordPress development and creative digital advertising services to the New York City area.

Originally established in Atlanta, Georgia and founded by Steve Pilon, Code18 Interactive has recently relocated its web design studio to New York City. Code18 Interactive is now operating out of Manhattan’s Grind Spaces—a collaborative workspace located on Broadway at 39th Street, just South of Times Square.

“Grind Spaces is the ideal home for us,” says Pilon. “We’re a small team, so it is great to be able to feed off of the energy of such a smart and varied group of people. Plus, when we need to avail ourselves of another’s expertise, there are dozens of talented people to draw from all working under one roof. The range of available talent is extraordinary.”

Code18 Interactive’s move to Manhattan comes on the heels of a successful ten-year run in Atlanta. “Our hands-on, small team approach allows us to provide thoughtful, high-quality work for a wide range of consumer and media brands,” states Pilon. “But as our client base continues to grow, we realize that we need to contine to grow as well. So we decided to shake things up and begin our next chapter in New York City.”

Code18 Interactive is a seasoned, full-service team of creatives and developers offering web design, WordPress development and digital advertising services to consumer and media brands. Through unconventional thinking and user-centered design, Code18 Interactive has brought measurable growth and results to a wide range of leading brands, including Unisom, Gold Bond, Algonquin Books, CNN, Verizon Wireless, Coca-Cola, USA Today, TKTS and many more.

The digital agency is currently seeking new clients, new partners, and new talent to join its growing team. For more information, visit http://www.code18.com

Via EPR Network
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ZipCut Pro Makes A Splash In The Sports Fishing Industry By Partnering With Creative Bube Tube

Demand for sports fishing device sky-rockets after a hugely successful television campaign.

Sports-fishing has been revolutionized thanks to ZipCut® Pro, a new and innovative device designed to cut braided fishing lines. The product picked up incredible hype after joining forces with Creative Bube Tube to produce a television commercial which aired in August. The response has been huge and the demand overwhelming. Anyone with a fishing rod is learning that ZipCut Pro is a must-have fishing accessory.

The television commercial production company was approached by Marlin Gear Ltd., the makers of ZipCut Pro earlier this year and asked to help them produce a television commercial to expose the fishing community to their product. Over the next few months a script was devised and production was planned. The commercial was shot in Milton at Mill Pond, a local fishing hole with some beautiful scenery surrounding the water. Darren Scaravelli, Creative Director at Creative Bube Tube, remembers filming during late spring, “It was a beautiful place to film but it was freezing cold that morning. We had a nice blue sky and the sun was shining down on us though, which made for some of the greatest looking shots we’ve ever taken. It was a perfect location and right in our backyard too!”

ZipCut Pro is a patented device that conveniently attaches to fishing rods of all sizes and slices through braided fishing line without fraying. It’s proven to work better than traditional tools and its simple design makes it easy to use for anyone. Sports-fishermen across the United States and Canada having seen the commercial on television and online, flooded the call center and the ZipCut Pro website (www.zipcutpro.com) to make a purchase.

“Before developing our commercial with Creative Bube Tube’s expertise, we had success exhibiting at tradeshows and passing on information through word of mouth.” Said Brad Marlin, inventor of ZipCut Pro. “But when we launched our commercial our product sales skyrocketed and we couldn’t keep up with the demand!”

“I thought that developing a commercial would be a real challenge.”, said Cadman Chui, co-inventor of ZipCut Pro. “But Creative Bube Tube helped us through every facet of the commercial creation process and we are very satisfied with the end result.”

The collaboration with the television commercial production company as well as the smart media campaign caused ZipCut Pro to temporarily sell out of their product due to the high demand and enormous response to their commercial.

Via EPR Network
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CarProof Rocks The Television Scene With Wild New Commercials, Thanks To The Clever Minds At Creative Bube Tube

This year, CarProof® joined together with Creative Bube Tube to create three amazing commercials for their new marketing campaign. The goal was to create a series of commercials that would be both entertaining and informative and turn CarProof into a household name. The imaginative team at the television commercial production company pieced together perfection with incredible actors, wild animals and ridiculous situations to make these unique and inventive commercial spots.

The choice to bring their services to the public eye using the power of television commercials was made by VP of Marketing at CarProof, Joe Varkey. “We’ve been growing steadily over the years but I knew we were ready to take that next step into television. After I spoke to Creative Bube Tube, there was no way I could ignore such an amazing opportunity. After seeing the results from our campaign, I know I made the right choice.” With 3 commercials on the air, CarProof was able to gain the recognition they deserved as the top Canadian vehicle history reporting service. Creative Bube Tube worked in coordination with the company from the start to create each concept, develop a script, organize a production day and camera crew and the result was a series of polished and incredible looking commercials.

The television commercial production company recently finished the third commercial for CarProof, shot locally in Milton where Creative Bube Tube is based. “This was definitely one of the most fun shoots we’ve had. We had a great concept to work with and a fantastic crew. We got to work outside in some great weather and really focus on putting together a great piece for CarProof!” says Creative Bube Tube owner Jenny Munford. The commercial was filmed at a local mans house, Adrian Miller, who had never had a commercial filmed at his house before, “It was a little surreal when these two guys knock on your front door and ask if they can film a TV commercial at your house. I figured ‘why not?’ and now I’ve got another great story under my belt.”

Via EPR Network
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Hakim Optical Revamps Their Commercial Campaign With The Help Of Creative Bube Tube

Preparing for June Commercial Launch, Hakim Optical collaborated with the imaginative team at Creative Bube Tube, a television commercial production company, to appeal to a younger generation. Jenny Munford, Executive Producer/President spoke about the production, “We wanted something young and fresh that would get Hakim Optical noticed and recognized by everyone!”

The new commercial is set at “This is London” nightclub in downtown Toronto. The atmosphere offered a wonderful backdrop to place Hakim Optical above the competition and attract Canada’s trendy population! “I wanted to portray eyeglasses not only as a style that can be used to accentuate personalities; but also create an atmosphere of social connection. Moreover I set out to shoot a very stylized look for Hakim optical to reflect their exceptional brand.” says Director Darren Scaravelli.

Hakim Optical serves the public by providing a variety of prescription eyeglasses, sunglasses and contact lenses at competitive prices. With over forty years of experience, they have earned a solid reputation for providing reliable customer service and irresistible offers. “This was a great opportunity to work with a group of individuals who understood exactly how to adjust our image and stand out! Everyone at Creative Bube Tube was more than helpful in providing the best service experience possible,” says Advertising Director, John Worden.

Via EPR Network
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Playboy Bunny Adds ‘Appeal’ to Seg-Ins Inc. First Television Commercial

Creative Bube Tube, a television commercial production company and Seg-Ins Inc. collaborated together to create, produce and present a TV advertisement for the truck accessory company. They decided the best way to highlight their new product, the “Big Bed“, was to get themselves recognized on television. The imaginative team at Creative Bube Tube narrowed down the style of commercial Seg-Ins wanted and as always, made sure it would be appealing to the target audience. “We know this product appeals a bit more to men and wanted to have a commercial that would stay in their mind. Creative Bube Tube could not have created a more fitting concept!” said Jason Hawkins VP of Marketing at Seg-Ins Inc.

The television commercial production company knew the best way to appeal to men was with a woman. Darren Scaravelli, Creative Director at Creative Bube Tube, scripted a commercial that showed off the benefits of the Big Bed and the benefits of a Playboy model in a commercial, “I wanted this to be a manly commercial. We show a bunch of guys loading up a truck for an epic camping weekend and have this dazzlingly hot woman walk over carrying the Big Bed to help them out. You couldn’t get manlier than that!” The script was instantly green lighted and approved by Seg-Ins Inc.

Via EPR Network
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Tampa’s FX Marketing Group Agrees to Deal with Florida Sports Hall of Fame

Launching the celebration to honor 50 years of the Sunshine State’s sporting legends, FX Marketing Group has reached an agreement with the Florida Sports Hall of Fame to ensure the tribute to athletic excellence stands for future generations.

Tampa's FX Marketing Group Agrees to Deal with Florida Sports Hall of Fame

With a ribbon-cutting, grand-opening ceremony at its new home at Polk County’s Lake Myrtle Sports Complex set for June 22, a new era for the Florida Sports Hall of Fame begins as the Tampa-based firm takes responsibility for its media, licensing and sponsorship activities.

As a letterman at Florida State University and former National Football League wide receiver for the Tampa Bay Buccaneers and Green Bay Packers, FX Marketing’s senior partner, Barry Smith, holds an appreciation and reverence for the Florida Sports Hall of Fame’s inductees, nearly 200 of them from all regions and facets of the sporting community.

“These folks are legends of Florida’s sporting history, and their name and accomplishments deserve to be on display for everyone to see,” Smith said. “Their stories need to be told. The new building will be a terrific base, but we intend to take them to the public with a dynamic online presence and increased community-outreach events.”

As an official partner and sponsor, FX Marketing also will be coordinating the effort increase awareness in the Florida Sports Hall of Fame and develop creative and exciting corporate membership opportunities that support the Hall of Fame and its social outreach mission of fighting childhood obesity through promotion of organized youth sports, as well as promoting fitness for all Floridians.

Since 1996, FX Marketing has built itself into a national leader in the sports marketing and publishing, as well as client and event management. The firm’s stellar reputation recently earned endorsements from Florida Gov. Charlie Crist and the non-profit Florida Sports Foundation, which works with state leaders and sports–industry executives as the state’s official sports promotion and development group.

FX produces first-class annual publications for some of American largest governing bodies and management groups in American sporting industry, including Pro Football Hall of Fame, the NFL Alumni Association, ESPN, the PGA and Senior PGA tours, the Bass Anglers Sportsman Society, Major League Baseball’s Atlanta Braves, and, most recently, the NASCAR Hall of Fame in celebration of its inaugural class of inductees.

Via EPR Network
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Cross Atlantic Commodities Inc. Highlights ReJuv Immediate Results Cream With Creative Bube Tube Ingenuity

Cross Atlantic Commodities Inc. (Pink Sheets: CXAC), a manufacturer and distributor of nationally branded commodities, recently confirmed a new look emphasizing the ReJuv anti-aging product line. Along with a renewed website, the company has decided to launch a new media campaign with Creative Bube Tube, a television commercial production company. The new campaign features a 60 second television infomercial. Thanks to the innovative team at the production company, the infomercial has a unique look, maintaining a clean simplicity while still providing customers with important information regarding the anti-aging cream. Specifically the commercial highlights the Immediate Results Cream, which targets fine lines and wrinkles and instantly rejuvenates the skin to a naturally healthy and youthful look.

Nic Taylor, Assistant Producer at Creative Bube Tube, described his excitement of working on this project, “This infomercial came together quite nicely. It has a very clean, modern look to it and thanks to our production crew, the picture quality makes it look like a million dollar work of art. I’m excited to see the reaction it gets after it’s hit the networks.”

The commercial has begun airing in November and will continue through a 2-week test run. Jorge Bravo, President and CEO of CXAC, remarks, “These are very exciting times for everyone here at CXAC. We are a few short moments from putting Rejuv by Caci(r) on the path that will hopefully make it a household brand. CXAC shareholders have been waiting patiently for revenues and I am confident Rejuv by Caci(r) is the product that will put us in the black.”

Creative Bube Tube continues to produce superior quality commercials, backed by a team of high skilled and creative individuals who take pride in each project they work on. The production agency works not only on commercials and infomercials but also provides numerous services including but not limited to: Research and Project Development, Creative Conceptualization, Storyboards, Location Scouting, Casting and Scripting, Set Design, Studio Production, Professional Lighting & Audio, Professional Wardrobe, Hair and Make-up, Directing and Creative Supervision, Full Service Editing, Special Effects, Graphics and Animation, and a wide variety of Voice Over Talent. The brilliant team has worked with numerous clients worldwide, including Allmax Nutrition, Hauser Furniture, Touchstone Resort, The Canadian Gift Planners Association, Slimband, avVaa World Health Products and Skin Vitality Medical Spas.

Via EPR Network
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rVue Online Digital Out-of-Home Media Planner Launched

We’ve all seen it. Advertisers either spending days on DOOH media planning or avoiding the media altogether with the same objections: fragmentation within the industry, lack of reach and the time it takes to create a strategic media plan. From emails and phone tag, to spreadsheets and middlemen, sophisticated ad planners found their time consumed by the most mundane portion of the planning process.

On the other side of the equation, networks were reluctant to allocate inventory to third parties, slash pricing or pay higher commissions, instead wishing to maintain some control over their inventory valuation and commoditization.

Times have changed. DOOH has grown and evolved while advertisers are turning away from traditional media and looking for innovative digital solutions. The rVue, Inc. executive and technology team has been immersed in the Digital Out-of-Home for years, consistently building solutions that drive efficiency and ease of use.

rVue, Inc. announced the launch of its web-based DOOH media planner, which blankets the industry by connecting participating networks with ad agencies and advertisers looking to advertise on digital signage screens and billboards. The open and free-to-use rVue Media Planner enables agencies to easily create a DOOH media plan, saving them precious planning time and expanding their DOOH reach by introducing them to participating networks they may not currently have on their radar.

rVue’s “social networking meets search engine” approach connects advertisers with networks that fit their search criteria. There is no cost or obligation for advertisers, agencies or networks to use the media planner and no inventory allocation or aggregation is required. Networks are, however, encouraged to put their “best foot forward” by maintaining their profile with accurate and current data, such as audience demographics, impressions and third party studies as well as location, content and technology specifications and other relevant information. This becomes the basis by which agencies evaluate networks for their media plan. Networks always maintain the “final say” by being able to accept or reject any offer made to them.

The media planner is just one of the core software offerings within rVue’s suite of technology. Currently, rVue has enrolled more than 35 networks representing over 157,000 touchpoints in major DMAs in the United States and Canada, with several European networks becoming available in early 2010. As part of a strategic relationship, BroadSign Open’s more than 230 digital signage networks in 25 countries are automatically eligible to adopt the system.

Via EPR Network
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Bigmouthmedia Wins Travolution Award for Best Use of SEO

Bigmouthmedia’s innovative collaboration with luxury travel operator Kuoni has seen the agency win the prestigious Travolution Award for the best search marketing campaign of the year.

Walking away with the coveted prize for Best Use of search engine optimisation, Europe’s largest independent digital marketing agency was recognised for an international campaign that saw Kuoni enjoy a 100% increase in number one search rankings while achieving outstanding ROI. Praising the strategy for delivering a 104% increase in total unique search visitors within a year, a panel of experts singled out the project as an example of industry best practice.

“This was a fantastic demonstration of when SEO and user experience work hand-in-hand to create a powerful new proposition, especially with Kuoni’s new i-Travel proposition. The agency met all the client’s objectives and produced premium results with a clear return-of-investment,” said a panel spokesman.

Beating stiff competition from ambergreen, iCrossing, Latitude and Greenlight, bigmouthmedia’s campaign was selected for its implementation of constantly evolving SEO strategies including the use of social media releases and the exploitation of synergies between Kuoni’s PPC strategy and its search marketing activities.

“Our campaign was aimed at increasing search engine visibility, traffic and revenues, and I’m delighted that its success on all fronts has been rewarded with such a prestigious honour. Our internal staff have worked closely with bigmouthmedia throughout to deliver a particularly complex strategy, and this award is a richly deserved accolade for all involved,” said Joanna Edmunds, Kuoni’s Commercial Director.

Matt Rooke, eBusiness Director at Kuoni, added: “The statistics speak for themselves. Results like the 69% increase in organic search engine traffic we delivered over a single year have helped us achieve outstanding ROI on this campaign, while our use of innovative link building activities to increase rankings for targeted keyphrases and video listings has seen us earn first page rankings in Google for over 90% of our targeted keywords”

The Travolution prize rounds off a successful week for bigmouthmedia on the awards circuit. On Tuesday September 29th, the agency learned that it has also been nominated for Agency of the Year at the 2009 Marketing Industry Network Awards.

“I’m delighted to see our campaign recognised in this way. It’s a tribute to the very talented team that worked side-by-side with Kuoni on a constantly evolving campaign that used the very latest search technologies to great effect,” said Anneli Ritari, Senior Travel Strategist at bigmouthmedia.

Via EPR Network
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ONTrack Network and rVue – Betting on Digital Out-of-Home

As an advertiser, imagine being able to reach millions of some of the most well-educated, affluent consumers around. We’re talking about 98 million consumers – you heard right – 98 million viewers gathered in casinos, high-end restaurants and bars, sports venues and entertainment destinations throughout North America, completely focused on the live horse races being broadcast on in-house screens. Imagine your ad being seen by this extraordinarily valuable audience, drawing the same attention as the race itself.

Imagine no more…thanks to ONTrack Network and rVue, access to this highly-targeted audience is now a reality. With over 60 years of experience in the horse racing industry, TelePhoto Technologies, Inc., through its ONTrack Network, has placed 66,000 digital signage screens in over 1,100 racetracks and off-track betting sites throughout the U.S. and Canada. In a fragmented media world, ONTrack delivers the full attention of extremely desirable, hard-to-reach consumers directly to  and rVue is the media platform that now makes it happen with incredible ease.

rVue, a free Software as a Service (SaaS) model available to the advertisers, digital out-of-home (DOOH) industry and developed by Fort Lauderdale-based Argo Digital Solutions, Inc. (Argo), empowers media planners and advertisers with the tools necessary to search target markets, plan media campaigns, place and buy network advertising, upload and distribute high-quality content and monitor results. Effectively reaching quality and receptive audiences offered by networks like ONTrack makes rVue a valuable platform for advertisers and agencies alike. rVue continues to partner with the best and most compelling venues around.

“ONTrack believes that rVue is here to change the media landscape for digital out-of-home,” states Ted Bradley, ONTrack’s Chief Sales Officer. “With rVue, we have a reliable and trusted partner with the know-how, fortitude and experience to provide advertisers with real value through their media platform. We are very excited about the opportunity to partner with rVue and deliver our premier locations to ad agencies.”

“The effectiveness of digital out-of-home in this type of entertainment venue is impressive,” says Jason Kates, CEO and founder of Argo Digital Solutions. “ONTrack is the perfect example of a robust network who has positioned themselves perfectly to give advertisers an edge in the DOOH marketplace.”

To learn more about ONTrack Network, race on over to www.ontnetwork.com. For more information on rVue, visit www.rVue.com.

Via EPR Network
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Nobelvision Has Recently Joined The Growing List Of Rvue Network Partners

NobelVision™, a digital out-of-home network comprised of nearly 700 professional dental offices throughout North America, has recently joined the growing list of rVue network partners. rVue, the digital out-of-home search engine developed by Argo Digital Solutions (Argo), offers advertisers a unique and cost effective way to reach the highly targeted, affluent and able-to-buy audience captured by this healthcare venue.

Created for and owned by Nobel Biocare, the world leader in esthetic dental solutions, the NobelVision™ Network is operated by Creative Marketing and Merchandising Media Solutions (c3ms) and delivers entertaining and informative programming to a captive audience of patients and caregivers in reception areas of oral surgeons and general dental practitioners throughout the United States and Canada. In addition to continued development within North America’s market, this rapidly-growing network is poised to expand to Europe, the Middle-East, and Asia in the near future, aggressively taking its current 1,000 screens to 2,500 screens by year-end 2010.

NobelVision™ is a customized in-office channel of dental healthcare information specifically designed to deliver quality educational, informational and entertainment segments to a targeted, health conscious audience via an IP-based, networked narrowcast system. With dwell times exceeding 30 minutes, the NobelVision™ Network provides advertisers with a unique opportunity to market their products and services to a captive audience with known demographic and statistical data. Through full-motion, full-color video content, NobelVision™ engages their audience at a time when they are highly attentive and receptive.

“We are looking forward to benefitting from Argo’s expertise and understanding of how digital out-of-home media should be viewed and positioned within the planning, buying and execution cycles,” states Ray Heiser, President and CEO of c3ms’ NobelVision™ Network. “The rVue search platform has taken an innovative approach to DOOH advertising, giving our network a unique opportunity to be targeted by advertisers and agencies on a global scale.”

c3ms is a premier integrator/operator of digital signage solutions in medical and dental reception areas. Creative marketing and merchandising media solutions from c3ms deliver value for practitioners by helping them grow their practice. For patients, value is provided through informative and entertaining programming while they wait for appointments. Advertisers have access to a highly-targeted, able-to-buy captive audience.

NobelVision™ adds yet another place-based media outlet to rVue’s extensive list of advertising venues. rVue’s full-cycle media search engine platform is unique to the industry in that it empowers media planners and advertisers with the tools necessary to search target markets, plan media campaigns, place network advertising, upload and distribute high-quality content and monitor their reach, simplifying the process of buying digital out-of-home.

“NobelVision’s™ network model and overall development strategy geared towards accelerating their growth over the next few years is impressive,” says Jason Kates, CEO and founder of Argo Digital Solutions. “The global expansion projected for their network will reinforce the power and scalability that rVue’s automated platform brings to the digital out-of-home arena and we are proud to welcome them into rVue.”

Via EPR Network
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What Does Queen Elizabeth II, Pope John Paul, And Numerous Canadian Diplomats Around The Globe Have In Common?

If the name John Hauser doesn’t immediately come to mind, don’t worry, it’s not exactly a household name. However, the name can be found in many households, not to mention major airports and famous playgrounds including Disney World and Canada’s Wonderland.

As a leading Canadian manufacturer of custom-designed commercial seating for fast food restaurants, schools, hospitals, hotels, shopping centers, and government facilities in Canada and around the world, this year marks the 60th anniversary for Hauser Industries a division of John Hauser Ironworks Ltd.

“We’re so proud to not only be one of Canada’s leading furniture manufacturers, but also one of the most recognized names in the world,” says Stephanie Hauser director of Marketing. “We’ve worked hard over the years to build a reputation on quality and craftsmanship, and of course, we owe it all to our founder.”

As a privately owned, third generation family business, the company was established by John Hauser — an Austrian-trained fifth generation blacksmith — in 1949. And from the company’s humble beginnings working out of a basement in Kitchener, they now have 130,000 sq. foot production facility located in Waterloo, Ontario.

“The first big break for the company happened in 1953 when we obtained a North American-wide contract to produce iron television stands. At that time, patio furniture also became quite popular and that’s when production shifted from ornamental fixtures to wrought iron furniture for residential and commercial use,” says Ernie Hauser, President.

In the years that followed, the company partnered with approximately 200 retailers across Canada, which carried the Hauser brand. However, in 1988 the company shifted direction and emphasis was initiated toward company-controlled retail stores.

“This new initiative allowed our company to be in direct contact with the consumer and their tastes and trends,” says Stephanie Hauser. “Currently we operate 9 patio furniture stores across Ontario and Quebec, and are today recognized as the premier name in outdoor furniture and contract furnishings.”

To help celebrate their 60 years of business, Hauser Furniture Stores turned to Creative Bube Tube, a Television Commercial Production Agency to create and launch a television campaign. “The TV campaign will run all summer long in Ontario and Quebec,” says Jenny Munford, Executive Producer at Creative Bube Tube. “The campaign will definitely give them a competitive edge in the industry, and help further promote brand recognition.”

To further promote their 60th Anniversary, Hauser will be giving away a 9 piece cast aluminum patio suite worth $2650! Enter to win at www.HauserStores.com.

Via EPR Network
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Slimband’s Latest TV Ad Campaign Created By Creative Bube Tube, A Television Commercial Production Agency

Say Hello to Wow! And Say Hello to Slimband! Slimband is the solution to permanent weight loss! Slimband makes you lose weight without feeling deprived or unsatisfied. You can eat what you want, and you just eat less of it.

Unlike other diet fad’s, Slimband works because you feel full faster. It’s the permanent solution that will control your appetite for good! Slimband offers a new approach to losing weight and keeping it off. It’s a simple 30 minute, non-invasive procedure, which will have you ready to start your own success story in no time.

The Slimband program is a 2 step process that involves the surgical implantation of a small band around the stomach and a 3 year follow-up support plan. The support plan includes nutritional counseling; various fitness programs and also fill adjustments.

Clients of Slimband can expect to lose up to 48% of their excess weight within the first 18 months. Slimband patients are ecstatic with the results. The physical transformation is stunning; the benefits of this procedure go far beyond the cosmetic. In addition to such self-image gains, Slimband can drastically increase energy levels and help control weight-aggrieved conditions like heart disease, high cholesterol and type II diabetes.

Creative Bube Tube, a full service Television Advertising and Commercial Production Company, was thrilled to have worked with Slimband, having created their latest TV ad campaign. Only one month of advertising for Slimband and their phones have been ringing off the hook. It’s no wonder why everyone is interested in Slimband, because when weight loss works there’s no reason to say no. So say good bye to plus sizes, say good bye to diet pills and say hello to Slimband.

For more information about Slimband go online to www.Slimband.com For more information about a Television campaign for your company, visit www.CreativeBubeTube.com.

Via EPR Network
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Media Mayhem Corporation has kicked off 2009 with a myriad of murder, suspense, chaos, and downright thrilling campaigns

Media Mayhem Corporation (MMC) has kicked off 2009 with a myriad of murder, suspense, chaos, and downright thrilling campaigns, leaving sponsors and consumers chillingly satisfied with the results of its wall-to-wall push of street, online, and mobile campaigns that ran globally over the last couple of months.

Boasting such figures such as the over 25.4 million views along with 8.7 million unique monthly visitors on the company’s direct Horror Network, MMC managed to capture an impressive 83 percent of adults in the prized 18 to 49 age group on such sites as Horrorwatch.com, Horrornews.net, Screamqueen.com, Buried.com, Palaceofhorror.com, Brimstone.org, Allhorrorfilms.com, Horror.net, and dozens of others.

MMC was pivotal in the online campaigns for such blockbuster films as My Bloody Valentine 3-D which has grossed over $60 million dollars in just 3 weeks since its theatrical release, Kiefer Sutherland’s Mirrors DVD campaign which incorporated a street team campaign that literally saw thousands of 8×8 see thru blood splattered window clinging promotional signs that were placed on bathroom mirrors of nightclubs and restaurants across the country from Los Angeles to New York.

The person coming upon the promo would then read directions to solving the mystery of the blood splatter telling them to “Text “Mirrors” to a code via cell phone and hear what happened at that spot where the promo was placed. The campaign also featured a full blown wall to wall multilayered marketing and pr blitz with a WAP mobile site, SMS video messaging, a viral component, and over the air transfers.

MMC proudly took part in a blistering campaign for the theatrical release of Saw V which saw a domestic opening of over $30 million dollars and eclipsing with a global take of over $113 million dollars by the end of its run. The company picked right up with Paramount Pictures The Uninvited…once again creating an original out of the box campaign taking in over $20 million dollars in its first week of release.

The slashing just wasn’t on the silver screen but also on your PC screen as MMC moved to games where they helped move thousands of copies of the cult fan friendly and critically acclaimed journey The Lost Crown: A Ghost-Hunting Adventure. The game, created by Johnathan Boakes, allows the player to use ghost hunting gadgets such as night vision cameras and E.V.P. to uncover secrets in a seaside town on the eastern England coast.

From games to books…MMC launched two successful campaigns for the horror novels Kill 4 Me , written by Joel M. Andre, and W.L. Hoffman’s The Soulstealer War.

“Our eyes are wide open to the horror genre, says MMC President Scott Messick. We have been looking closely over the last year and the entire industry is booming, we feel that we would be doing ourselves a dis-service by not addressing our accomplishments over such a short period of time and that we are finding new and exciting ways to reach out to the horror consumer. We had a number of exciting campaigns and contests for movies like Pathology, Joshua, and Stir of Echoes 2 in conjunction with the 2008 Screamfest Film Festival. Our goal in 2009 is to keep grabbing larger projects, proving that Media Mayhem is unlike anyone else out there and taking pride in our originality. Our Horror Network is growing on a monthly basis by the thousands and as long as we continue to expand, we believe our opportunities will as well.”

About Media Mayhem Corporation – www.mediamayhem.com

“Fusing experience, strategy, technology, and drive”

Media Mayhem’s slogan of “fusing experience, strategy, technology and drive” describes a full-service advertising representation firm. Services include online and offline marketing, and event sponsorships. The firm specializes in building lifestyle-based advertising solutions for clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.

Since its inception in 2006, Media Mayhem (mediamayhem.com) has created hundreds of successful campaigns as well as merged with Grace Advertising which has hosted dozens of exclusive parties and red carpet events in France, Italy, Canada – and cities across the United States including Los Angeles, New York, Miami, and Chicago.

 

Via EPR Network
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Integration Connects Digital Signage Inventory from BroadSign-Powered Networks with Advertising Space and Content within RMS Networks’ rVue Exchange

BroadSign International, Inc., a worldwide provider of “Software as a Service” (SaaS) solutions for managing digital signage networks, and RMS Networks, Inc., the leading digital marketing and technology solutions agency, have joined forces to offer advertisers easier-to-buy digital out-of-home media.

The integration has become possible due to the new open-standard cross-network media buying platform – BroadSign Open, scheduled for release in early 2009. The two companies have collaborated to connect BroadSign Open with rVue – a digital signage media-planning tool developed for the DOOH industry and used by RMS Networks. rVue’s addressable advertising exchange takes a ‘Google AdWords’ approach and applies it to the DOOH industry. RMS’ rVue exchange is a web-based application that enables advertisers to find and bid on digital out-of-home properties across multiple networks.

Thanks to the rVue/BroadSign Open collaboration, over 165 DOOH networks that run on BroadSign’s software can now add their inventory to RMS’ media planning platform, thus becoming part of the larger-scale media buys they didn’t have access to before.

BroadSign Open will grant rVue users access to its combined network media space to enable advertisers to target and execute digital signage campaigns across BroadSign-powered networks.

“Our relationship with RMS Networks gives our networks an opportunity to be seen by planners and advertisers via a unified interface and simplifies the process of buying digital out-of-home,” said Brian Dusho, President & Chief Strategy Officer of BroadSign International. “Coupling rVue with BroadSign Open brings together the best of two worlds: mass reach and micro targeting.”

“BroadSign is an established, worldwide provider of campaign fulfillment workflow for the industry with an impressive group of networks,” notes Jason Kates, Founder, President and CEO of RMS Networks. “The integration of our respective technologies is designed to further enable advertising agencies to easily plan and buy OOH media campaigns and measure their effectiveness.”

The rVue Ad platform also offers greater accountability and relevancy in advertising. With rVue’s innovative targeting tools and auction-based pricing system, advertisers can find the right context and audience for their advertising message, only pay for impressions delivered to their ads, and receive digital reporting within 24 hours.

Additionally, The Component Group, an Omnicom agency has endorsed rVue from the start and is very optimistic about this announcement. “We collaborated with RMS Networks over the last year to integrate what the agencies are looking for – a dashboard approach to segregate the digital out of home opportunities and allow an efficient buy to take place”, said Bob Chimbel, CEO of the Component Group. “The incorporation of rVue into BroadSign’s reach is game-changing. A platform of this scope now allows us to access digital Out-of-Home outlets in a way that was not previously available.”

About BroadSign:

BroadSign International Inc. is a leading worldwide provider of Software as a Service (SaaS) solutions for managing digital out-of-home networks. BroadSignTM Suite resolves the challenges facing modern digital signage networks: the need for acceptance by the mainstream advertising community, time to market and the need for full campaign execution functionality, accountability and true scalability. The software enables operators to target out-of-home audiences, sell network airtime; reliably play back scheduled content on each screen and account for campaign performance. Essential support and maintenance services are included in the per-player monthly license fee. BroadSign combines extensive expertise in digital signage software, media, advertising, and information technology and is a member of the Out-of-home Video Advertising Bureau (OVAB), OAAA, the Digital Signage Association and POPAI. Over 165 digital signage networks in 25 countries run on BroadSignTM Suite platform. The company’s corporate office, Operations, Support and Development facilities are located in Montreal, Canada. For more, visit broadsign.com.

About RMS:

RMS is the leading digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, RMS’ addressable advertising exchange, high-traffic venues and consumers can access HD video content, create play lists and dramatically enhance the shopping experience. Advertising agencies can reach their target audience at or near the time of purchase. The technology is platform-agnostic, and can work independently or layer on most current industry applications. From its headquarters in Fort Lauderdale, Fla., RMS has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS. Learn more at rmsnetworks.com and rVue.com.

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The Halo Group today announced the appointment of four senior interactive planning and creative professionals, recruited to fortify the brand communications agency’s integrated communications offering.

The Halo Group today announced the appointment of four senior interactive planning and creative professionals, recruited to fortify the brand communications agency’s integrated communications offering.

“Our core vision is that brand communications must work interdependently, including all forms of paid advertising, social media…even sales presentations. So, we coined the term ‘tradigional’ to capture our capabilities,’” said Linda Passante, Halo CEO. “We’re ringing in the New Year with new staff that will take us far beyond what either a digital marketing or a traditional agency can do separately, in silos.”

Michael Pierre (http://tinyurl.com/c7jokz), Vice President of Connection Planning, will direct traditional and new media efforts for Halo and its clients. An early web innovator, Pierre’s track record includes digital marketing efforts for Chase, Auto-bytel, Sony, US Army, DeBeers, Pfizer, Samsung, and Coldwell Banker.

Guy Sealey (http://tinyurl.com/amflkc), Senior Creative Director, combines strategic and creative interactive capabilities. He is an industry veteran who developed digital marketing campaigns for Subway, US Airways and HBO. Guy created the first viral campaign for HBO’s “Six Feet Under” and the first integrated campaign for Aunt Annie’s Pretzels. He was awarded a 2007 Emmy for Outstanding Achievement in Broadband Content.

Tim Goodwin (http://tinyurl.com/aulz8d), is Director/Producer of New Media and will create web video and animation for digital marketing and social media efforts. An experienced film/video editor and motion graphic designer, Tim worked on teams nominated for an Academy Award (Murderball) and Emmy (ABC Sports). His film and broadcast credits include HBO, ESPN, Yahoo, Nickelodeon, and Pepsi.

Stu Garrett (http://tinyurl.com/c5nogk), joins Halo as a Senior Creative Director. Stu has received over 50 National Advertising Awards, including in the Cannes Film Festival, Addy Awards, Andys, NJ Ad Awards, and the Effies. His work has been recognized by Communication Arts, Archive, Creativity, and Graphis magazine.

“Our clients’ brand strategies can be communicated everywhere, from broadcast quality video we create in-house for digital marketing efforts to SEO, to traditional print, direct mail and posters. Our tradigional hybrid approach is what clients need and demand today,” said Passante.

About The Halo Group
Founded in 1994, The Halo Group is a 30-employee, Manhattan-based, independent brand communications agency. Halo combines brand architecture, marketing consultation and communications services in traditional, interactive, social media and web 2.0 for its international clients. Since its founding, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net.

 

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PR agency Paver Smith has secured the account for online tyre retailer Blackcircles.com

Liverpool/Manchester-based PR agency Paver Smith has secured the national consumer brief for fast-growing online tyres retailer Blackcircles.com

The account win follows its recent acquisition of Manchester’s Stripe Communications and the six figure win to promote Liverpool’s presence at the Shanghai World Expo 2010.

“It’s been a good start to 2009 and we’re close to announcing a trio of new appointments to our team to help us cope with our growth,” said managing director Dougal Paver.

“Our focus for Blackcircles.com is to target van drivers and mums using national consumer media. They’re two very distinct audiences with very different needs and reasons for renewing tyres and it’ll be a great showcase for our thinking,” added Paver.

Michael Welch, Managing Director of Blackcircles.com added “We’re delighted to bring Paver Smith onboard and look forward to developing a successful working relationship”.

BlackCircles.com allows customers to purchase tyres online or by phone and have them fitted by a network of more than one thousand independent garages across the UK.

Paver Smith manages its country-wide consumer PR needs, reporting to the firm’s headquarters in the Scottish borders town of Peebles. Blackcircles.com boasts more than 300,000 customers and sales of more than £10m.

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Looking for new business? Advertise on TV. It’s less expensive than you think!

Turning your creative ideas into a reality is what Creative Bube Tube is all about. Catering to anyone who needs television advertising or a highly creative television commercial production, is what they do best. Whether you’re a small company, agency, or a corporate business; they work with both large and small clients to make television advertising affordable.

It’s no wonder why they’re the best in their field. Creative Bube Tube produces the highest calibre commercials at the most competitive rate. They can produce creative and affordable television ad campaigns to fit any budget. Getting your company on TV can be as simple as one, two three.

With a large roster of clients locally, nationally, and internationally, Creative Bube Tube pushes the envelope in televisual excellence. They accommodate your company by finding the right genre to suit your particular taste.

They can make a complete television advertising campaign for your company; including concept, script, shooting, editing, as well as, media planning and buying on your behalf at great savings. There is nothing too small and nothing too big that they can’t handle. Creative Bube Tube does what is needed to really drive sales, increase web traffic and build your brand.

Get your company affordably on TV! Call them today to find out how? Or view their latest work at www.creativebubetube.com

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Bigmouthmedia has named the DVLAs campaign to increase the use of its online services as the Marketing Strategy of the Year at the National Business Awards

The DVLA’s campaign to increase use of its online services has been named bigmouthmedia Marketing Strategy of the Year at the National Business Awards.

Presented at a gala ceremony and Dinner which took place at the Grosvenor House Hotel in London, the award recognised the DVLA’s unprecedented use of commercial tactics to promote a government service. Judges praised the agency for an innovative and successful campaign, which included giving away free low-emission cars in an online lottery.

“The DVLA’s campaign caught the public imagination and drove a massive increase in traffic to their site. It’s a classic example of how a blend of clear strategy, creativity and thinking outside the box can really deliver results,” said David Hardy, International Sales and Marketing Director at bigmouthmedia.

The DVLA managed to nudge ahead of some very stiff competition to collect the prize, with campaigns from Companies House, Lloyds TSB, Wow Stuff, Premier Inn, GD Environmental, Procter & Gamble UK, gocompare.com and Stockport Council all being nominated in this hotly contested category.

“The standard of entries was particularly high this year. Whittling them down to the final few nominations was hard enough, but in the end it was incredibly difficult to choose just one winner,” said Hardy.

The award ceremony which was hosted by Andrew Marr was attended by a number of leading and influential UK business figures, including Peter Mandelson, Secretary of State for Business, Enterprise and Regulatory Reform and HRH Prince Edward, The Earl of Wessex.

Collecting the award, DVLA Head of Research and Marketing Derek Hobbs added: “We are absolutely delighted and honoured to receive this award. It’s a great boost for all the people that have worked on this campaign and provides welcome recognition for one of Britain’s biggest online services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Hair Genesis™ Is Paying For Print Advertising On A Per Sale Basis Via Per Inquiry Print Advertising Program By Mediabids

Hair Genesis™ announced today that it will be paying for its print advertising in newspapers and magazines nationwide based on a percentage of sales the print ads generate in each publication, courtesy of MediaBids’ Per-Inquiry (PI) Advertising Program.

MediaBids will provide the Hair Genesis™ ad, which can be seen here:http://marketing.mediabids.com/pi/PpiAdvertiserHairGenesis.html – to newspapers and magazines nationwide that sign up to participate in MediaBids’ PI Print Advertising program. Hair Genesis™ will pay newspapers and magazines 20% of the sale price generated by each customer’s order.

To date, over 1,500 newspapers and magazines nationwide have signed up for MediaBids PI program and have placed other national direct response advertisers including Vonage, DirecTV and Lifelock in their publications. Publications are paid based on either lead or acquisition, depending on the type of PI campaign. Some advertisers pay a fixed amount per call – others pay a fixed amount per sale of their product or customer acquisition. To view a list of current direct-response advertisers available and payout information, click here: http://marketing.mediabids.com/pi/AllAdvertisers.html

“As a 21st Century hair loss research company we tend to look for creative cutting-edge ideas. So the unique marketing approach offered by MediaBids really appealed to that side of us,” says Dr. Geno Marcovici, founder and president of HairGenesis™

To place a Hair Genesis™ ad in your publication or to learn more, please visit:http://marketing.mediabids.com/pi/PpiAdvertiserHairGenesis.html

About Hair Genesis™
HairGenesis™ constitutes the first and, so far, only non-drug botanically-based hair loss treatment system successfully proven in a peer-reviewed and published IRB-monitored placebo-controlled clinical trial. Unlike Rogaine™ and Propecia™, each of which comes with the potential for serious negative side effect, HairGenesis™ has been tested safe and effective under the most scientifically rigorous conditions possible. Appropriate for the treatment of both male and female pattern hair loss, HairGenesis™ offers a compelling treatment option for men and women concerned about hair loss

Web: http://www.hairgenesis.com/
Toll-Free: 888-386-0001

About MediaBids.com
MediaBids.com, the Newspaper and Magazine Advertising Marketplace, offers a patented online process that enables the buying and selling or print advertising space in U.S. newspapers and magazines. Advertisers and publications can interact through an advertiser auction, in which advertisers place print advertising dollars up for bid and publications compete, or through advertising offers in which publications place ad space up for sale and advertisers can purchase instantly. Additionally, MediaBids.com is offering a select group of direct-response advertisers a Per-Inquiry Print Advertising Program that enables advertisers to pay for print advertising based on the performance of their advertisements in participating publications. MediaBids also provides traditional print media planning and buying to all registered advertisers. To date, over 12,000 businesses have registered on MediaBids.com to purchase advertising space, over 5,000 newspapers and magazines have registered their print publications to sell ad space and over 1,500 publications participate in MediaBids Per-Inquiry Advertising Program.

Web: www.mediabids.com
MediaBids’ Per-Inquiry Program: http://marketing.mediabids.com/ppi/index.html
Toll Free: 1-866-236-2259

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