Category Archives: Ad Technology

Video e-commerce advertising platform Blingby partners with KiwiTech

Washington DC, 2017-Mar-10 — /EPR Advertising News/ — KiwiTech, LLC, a startup accelerator and technology services company, has announced a strategic partnership with Blingby, an innovative digital advertising and marketing platform. Blingby users watch, buy, book or rent the styles and places that inspire them. However, Blingby is not only about fashion, lifestyle, or travel; it is adaptable to many different industries. Third-parties can also license and customize Blingby’s (bbStream) technology for use ontheir platform, enhancing their value proposition.

A truly groundbreaking innovation is Blingby’s bbstream, which can be integrated natively into content streams by producers CDNs and content distributors into their video content. Why should you care?

Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, etc., drop down from which you can click and execute a transaction.

It’s audience-agnostic, non-intrusive advertising that virtually eliminates the “ready fire aim” approach used by advertisers, replacing it with pinpoint accurate audience segmentation.

Blingby, founded in 2014, is a video content delivery and e-commerce marketing and advertising platform, engaging users in 185 countries. Blingby empowers marketers by providing them with a powerful, engaging and advert-less platform where the video and the proprietary bbStream experience drives user interaction. Blingby technology supports native and live streaming. Blingby is currently available on the web at www.blingby.com and on third-party websites, social media and as an Android or iOS mobile app through Google Play and iTunes.

“Blingby is a paradigm shift in marketing and advertising by transforming content into an informative, ’advert-less’ engagement applicable to different industries. We are excited to form this strategic alliance to help further transform Blingby’s unique platform,” said Rakesh Gupta, Founder and CEO, KiwiTech. “We’re committed to bringing the best of KiwiTech to help Blingby meet their business goals.”

“People’s tolerance to pushy and non-relevant and non-engaging marketing is rapidly diminishing. We built Blingby to solve this problem. We deliver a continuously-evolving, fully-immersive visual digital experience with high user engagement and conversion rates,” said Marcia Favale, President, CEO and Co-Founder of Blingby. “KiwiTech, with an extensive experience in the technology space, will augment our technology delivery to continuously reshape user engagement in digital media, helping us further deliver on the Blingby vision.”

KiwiTech brings a deep understanding of developed and emerging technologies such as virtual reality, augmented reality, artificial intelligence and visual recognition. “As part of this partnership, KiwiTech will provide exclusive technology capabilities to Blingby,” said Robert Stanicic, COO and Co-Founder of Blingby.

SOURCE: EPR Retail News

Graybow Communications Achieves InfoComm International Emerald CAVSP Level Designation

Graybow Communications has qualified as an InfoComm International Emerald Certified AudioVisual Solutions Provider (CAVSP). This designation recognizes that a percentage of the company’s sales, customer service and technical staff have achieved and maintained individual InfoComm Certification.

InfoComm awards individual Certification to audio visual professionals who have demonstrated knowledge and comprehension of the science and technology used in communications including audio, video, display and systems. Technicians, engineers, designers, salespeople, customer service personnel, managers and executives are eligible to take the individual certification test.

“A CAVSP designation gives AV companies a competitive advantage in the marketplace,” said David Labuskes, CTS, RDD, InfoComm International’s Executive Director and Chief Executive Officer. “Customers of audiovisual communications and presentation systems can be confident of professionalism and an aspiration to excellence when working with these companies that have invested in education and training to stay current on the latest AV technologies and techniques.”

The company-level CAVSP recognition program is the only such program available for the commercial audiovisual industry. In addition to confirming that a percentage of the company’s employees are InfoComm certified and have completed important coursework, the [Diamond, Emerald or Sapphire] CAVSP designation means that [your company or organization name] has agreed to comply with 10 Standards of Excellence developed in collaboration with industry experts to emphasize the best practices of audiovisual businesses.

The Standards of Excellence are a guidepost for audiovisual companies and professionals who place the customer first and offer quality audiovisual solutions. They include the commitment to provide complete customer satisfaction with audiovisual solutions that provide value to the client. They convey the importance that audiovisual solutions providers place on their own skills development through continuing education. They also cover the critical role that audiovisual professionals play as partners with IT specialists, architects, building managers and others.

Via EPR Network
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New Facebook Advertising Tool

While some companies struggle to survive online in today’s cutthroat online business environment, many are doing better than ever. Largely because they have mastered the proven but little-known strategies of making Facebook advertising actually work.

That’s the opinion of Roger Hall, an independent copywriter and producer of the just-released tool for Facebook advertisers, the “Facebook Advertising Text Generator“.

“Online advertisers and their agencies today need solid, reliable information on what works in Facebook online advertising – and what doesn’t,” says Roger Hall, Facebook advertising specialist and author. “As a freelance online copywriter I have hundreds of people contacting me asking questions such as;

– How can I structure Facebook advertising that will get a good response?
– How can I get more cost-effective results from my Facebook ads?

I developed the online Facebook Advertising Text Generator to give these folks some of the answers. What makes this tool different is this; it’s not based upon theories or untested ideas. Each of the methods built-into the tool has been thoroughly tested and proven by leading US e-commerce research companies.

Unlike many of today’s information sources, Hall points out; this tool is available at no charge. “A lot of companies can’t afford to hire consultants. And it takes time to read an entire book, listen to a CD or attend a seminar,” notes Hall. “This free tool, containing 11 proven Facebook advertising tactics, has been created for them and takes less than 2 minutes to get.”

The Facebook Advertising Text Generator tool can be accessed online, free of charge, right now by visiting; http://FacebookAdTactics.com/text-generator

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U.S. Branding Group Acquires WEBKEY.COM Domain

Technology and E-marketing solutions company, U.S. Branding Group, LLC today announced their acquisition of the domain www.WEBKEY.com. With the recent worldwide launch of their innovative patented USB Insert™ – a breakthrough new product that integrates a detachable customized die cut paper web key into magazine ad inserts, brochures, mailers and print collateral, the company felt that the new domain name would be a better fit for their technology driven marketing solution.

“USB Insert™ and USB Insert ™ Pharma – is the first print to web tool that helps bridge the gap between traditional and E-marketing“, said Rich Butler, Managing Director. “Essentially our product is a routing device, or webkey, that whisks users away to a micro site, landing page, multimedia experience or presentation where they can learn, interact, engage, participate in a promotion, or simply shop”.

According to Butler, unlike the more expensive USB Flash Memory Sticks with pre-loaded content and storage flash memory, the USB Insert™ webkey is never static – simply change your creative strategy and continue to drive target audiences online again and again.

With increasing numbers of people using the web to obtain information about a broad range of products and services, the USB Insert™ webkey is a compelling innovative marketing solution for today’s digitally connected world.

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rVue Online Digital Out-of-Home Media Planner Launched

We’ve all seen it. Advertisers either spending days on DOOH media planning or avoiding the media altogether with the same objections: fragmentation within the industry, lack of reach and the time it takes to create a strategic media plan. From emails and phone tag, to spreadsheets and middlemen, sophisticated ad planners found their time consumed by the most mundane portion of the planning process.

On the other side of the equation, networks were reluctant to allocate inventory to third parties, slash pricing or pay higher commissions, instead wishing to maintain some control over their inventory valuation and commoditization.

Times have changed. DOOH has grown and evolved while advertisers are turning away from traditional media and looking for innovative digital solutions. The rVue, Inc. executive and technology team has been immersed in the Digital Out-of-Home for years, consistently building solutions that drive efficiency and ease of use.

rVue, Inc. announced the launch of its web-based DOOH media planner, which blankets the industry by connecting participating networks with ad agencies and advertisers looking to advertise on digital signage screens and billboards. The open and free-to-use rVue Media Planner enables agencies to easily create a DOOH media plan, saving them precious planning time and expanding their DOOH reach by introducing them to participating networks they may not currently have on their radar.

rVue’s “social networking meets search engine” approach connects advertisers with networks that fit their search criteria. There is no cost or obligation for advertisers, agencies or networks to use the media planner and no inventory allocation or aggregation is required. Networks are, however, encouraged to put their “best foot forward” by maintaining their profile with accurate and current data, such as audience demographics, impressions and third party studies as well as location, content and technology specifications and other relevant information. This becomes the basis by which agencies evaluate networks for their media plan. Networks always maintain the “final say” by being able to accept or reject any offer made to them.

The media planner is just one of the core software offerings within rVue’s suite of technology. Currently, rVue has enrolled more than 35 networks representing over 157,000 touchpoints in major DMAs in the United States and Canada, with several European networks becoming available in early 2010. As part of a strategic relationship, BroadSign Open’s more than 230 digital signage networks in 25 countries are automatically eligible to adopt the system.

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The Already Powerful MySign.TV Digital Signage Software Solution Has Been Enhanced With New Features

MySignTV has published a new version of its digital signage software, as the company has already been offering services for digital dynamic network systems. With a considerable amount of niche market experience and a strong background, the company has managed to expand the features of the MySignTV digital signage product beyond all expectations and at this time it is considered to have an excellent price versus quality ratio. Currently, the latest update offers increased usability because of a redesigned graphical user interface as well as new features that allow complete and transparent management of all digital signage content display on a network.

As digital signage is a form of electronic display that supports various forms of content, such an implementation requires a software solution that can help in properly creating, displaying and managing the digital signage network. In the new version of MySignTV, there are three components that help its users to create and manage individual advertising content. The components are MySignTV Player, MySignTV Designer and MySignTV Content Scheduling & Management component, forming a software bundle that offers a complete digital signage software solution.

“Our software package offers complete scalability for digital signage network owners as their infrastructure can always expand without any problem in terms of management and display capabilities, since we offer the ability to purchase one or more individual software components as per the very custom requirements of each digital signage project”, said Mr. Adly Oren, Senior Sales Manager, MySignTV. “There is no comparable solution on the market at this price point” is how Mr. Adly Oren describes the latest MySignTV digital signage software version.

Beyond improved and more scalable software elements, MySignTV has also managed to build a unique reseller program that allows digital signage professionals from all around the world to signup as part of the MySignTV partnership network and start earning as much as they wish, based on a well designed overpricing strategy. As MySignTV does not actually sell directly to its customers, there is a considerable potential of revenue for all major geographic partners, since most customer leads registered by MySignTV are actively being directed to such regional resellers.

For additional information regarding MySignTV digital signage software (pdf file), as well as the reseller program (pdf file) available, feel free to visit www.mysign.tv.

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ONTrack Network and rVue – Betting on Digital Out-of-Home

As an advertiser, imagine being able to reach millions of some of the most well-educated, affluent consumers around. We’re talking about 98 million consumers – you heard right – 98 million viewers gathered in casinos, high-end restaurants and bars, sports venues and entertainment destinations throughout North America, completely focused on the live horse races being broadcast on in-house screens. Imagine your ad being seen by this extraordinarily valuable audience, drawing the same attention as the race itself.

Imagine no more…thanks to ONTrack Network and rVue, access to this highly-targeted audience is now a reality. With over 60 years of experience in the horse racing industry, TelePhoto Technologies, Inc., through its ONTrack Network, has placed 66,000 digital signage screens in over 1,100 racetracks and off-track betting sites throughout the U.S. and Canada. In a fragmented media world, ONTrack delivers the full attention of extremely desirable, hard-to-reach consumers directly to  and rVue is the media platform that now makes it happen with incredible ease.

rVue, a free Software as a Service (SaaS) model available to the advertisers, digital out-of-home (DOOH) industry and developed by Fort Lauderdale-based Argo Digital Solutions, Inc. (Argo), empowers media planners and advertisers with the tools necessary to search target markets, plan media campaigns, place and buy network advertising, upload and distribute high-quality content and monitor results. Effectively reaching quality and receptive audiences offered by networks like ONTrack makes rVue a valuable platform for advertisers and agencies alike. rVue continues to partner with the best and most compelling venues around.

“ONTrack believes that rVue is here to change the media landscape for digital out-of-home,” states Ted Bradley, ONTrack’s Chief Sales Officer. “With rVue, we have a reliable and trusted partner with the know-how, fortitude and experience to provide advertisers with real value through their media platform. We are very excited about the opportunity to partner with rVue and deliver our premier locations to ad agencies.”

“The effectiveness of digital out-of-home in this type of entertainment venue is impressive,” says Jason Kates, CEO and founder of Argo Digital Solutions. “ONTrack is the perfect example of a robust network who has positioned themselves perfectly to give advertisers an edge in the DOOH marketplace.”

To learn more about ONTrack Network, race on over to www.ontnetwork.com. For more information on rVue, visit www.rVue.com.

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Nobelvision Has Recently Joined The Growing List Of Rvue Network Partners

NobelVision™, a digital out-of-home network comprised of nearly 700 professional dental offices throughout North America, has recently joined the growing list of rVue network partners. rVue, the digital out-of-home search engine developed by Argo Digital Solutions (Argo), offers advertisers a unique and cost effective way to reach the highly targeted, affluent and able-to-buy audience captured by this healthcare venue.

Created for and owned by Nobel Biocare, the world leader in esthetic dental solutions, the NobelVision™ Network is operated by Creative Marketing and Merchandising Media Solutions (c3ms) and delivers entertaining and informative programming to a captive audience of patients and caregivers in reception areas of oral surgeons and general dental practitioners throughout the United States and Canada. In addition to continued development within North America’s market, this rapidly-growing network is poised to expand to Europe, the Middle-East, and Asia in the near future, aggressively taking its current 1,000 screens to 2,500 screens by year-end 2010.

NobelVision™ is a customized in-office channel of dental healthcare information specifically designed to deliver quality educational, informational and entertainment segments to a targeted, health conscious audience via an IP-based, networked narrowcast system. With dwell times exceeding 30 minutes, the NobelVision™ Network provides advertisers with a unique opportunity to market their products and services to a captive audience with known demographic and statistical data. Through full-motion, full-color video content, NobelVision™ engages their audience at a time when they are highly attentive and receptive.

“We are looking forward to benefitting from Argo’s expertise and understanding of how digital out-of-home media should be viewed and positioned within the planning, buying and execution cycles,” states Ray Heiser, President and CEO of c3ms’ NobelVision™ Network. “The rVue search platform has taken an innovative approach to DOOH advertising, giving our network a unique opportunity to be targeted by advertisers and agencies on a global scale.”

c3ms is a premier integrator/operator of digital signage solutions in medical and dental reception areas. Creative marketing and merchandising media solutions from c3ms deliver value for practitioners by helping them grow their practice. For patients, value is provided through informative and entertaining programming while they wait for appointments. Advertisers have access to a highly-targeted, able-to-buy captive audience.

NobelVision™ adds yet another place-based media outlet to rVue’s extensive list of advertising venues. rVue’s full-cycle media search engine platform is unique to the industry in that it empowers media planners and advertisers with the tools necessary to search target markets, plan media campaigns, place network advertising, upload and distribute high-quality content and monitor their reach, simplifying the process of buying digital out-of-home.

“NobelVision’s™ network model and overall development strategy geared towards accelerating their growth over the next few years is impressive,” says Jason Kates, CEO and founder of Argo Digital Solutions. “The global expansion projected for their network will reinforce the power and scalability that rVue’s automated platform brings to the digital out-of-home arena and we are proud to welcome them into rVue.”

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Adverto TV’s Digital Network Now Available through rVue Addressable Advertising Exchange

Adverto TV, a leading provider of digital place-based media in supermarkets, deli’s, bagel shops, convenience stores and grocery stores, recently enrolled its rapidly growing network into rVue, Argo Digital Solutions’ (Argo) addressable advertising exchange for digital out-of-home (DOOH). The automated platform will enable advertisers to reach consumers when they are not at home and closest to the point of purchase.

Adverto TV strategically deployed its network in the fastest growing markets in the country, targeting densely populated areas of New York. By doing so, they have amassed a broad audience base, with plans for continued expansion and growth into other markets. Offering digital advertising opportunities at crucial junctures in stores, malls and restaurants, Adverto TV provides advertisers with a consumer reach that spans a dynamic marketplace, ranging from consumer packaged goods, health and beauty aides to travel and leisure.

“Out-of-Home advertising has dramatically altered the way consumers receive information,” states Michael Stanley, Vice President of Marketing at Adverto TV. “Our digital signage marketing networks provide advertisers with timely, effective and measurable impact by reaching consumers at the point-of-purchase when they are naturally receptive to selling messages. With rVue’s web-based user interface, advertisers will now be able to plan, buy, upload and track their media campaign online, all in one place.”

Adverto TV is a cutting-edge provider of in-store and point-of-purchase (POP) marketing, utilizing LCD screens, smartly placed in high-traffic, highly-visible locations throughout their retail partners stores. With over 130 screens throughout the New York area, advertisers have access to over six and half million monthly viewers, characterized by a broad set of demographics.

The addition of Adverto TV into rVue comes on the heels of tens of thousands of rVue screen enrollments with other network partners such as LevelVision College, Hercules Networks and Waiting Room Promotions. In addition, rVue’s strategic alliance with BroadSign, a leading provider of software solutions for digital signage, creates unique opportunities for any of the 160-plus BroadSign-powered networks who can now benefit from rVue’s web platform.

While rVue is often associated with other industry aggregators, this full-cycle media exchange is unique in that it empowers media planners and advertisers with all the tools necessary to plan media campaigns, place network advertising, upload and distribute high-quality content and monitor their reach, simplifying the process of buying digital out-of-home.

“Partnering with networks like Adverto TV only enhances the advertising opportunities available to media planners and ad agencies through rVue,” says Jason Kates, CEO and founder of Argo Digital Solutions. “Adverto TV caters to our advertisers with state-of-the-art, strategically-placed LCD screens that optimize the consumer’s overall in-store experience in some of the most desirable and high-trafficked venues available.”

About Argo Digital Solutions:
Argo’s innovative digital media technologies connect advertisers to consumers around the world. As a web-based media company, Argo continuously focuses on providing the tools to deliver rich media, DOOH and mobile technology solutions. Founded in 1995 by Jason M. Kates, Argo’s global headquarters is in Fort Lauderdale, Fla. For more information, visit www.argodigitalsolutions.com.

To learn more about Adverto TV, visit www.Adverto.tv.

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Theresa Fletcher Joins Argo Digital Solutions As Chief Revenue Officer

Argo Digital Solutions (Argo) announced today that it has appointed Theresa Fletcher as the company’s Chief Revenue Officer. Fletcher was selected for this position based on her notable track record of success in high-level business strategy, driving sales, market share and bottom line profitability for Fortune 100 media companies.

In her previous position as Area Vice President/General Manager of Comcast Spotlight, Fletcher was responsible for market consolidation and reorganization within the 17th largest DMA in the country and, in turn, increased the company’s revenue over 500% to $150 million. Prior to Comcast, Fletcher’s career included key executive positions within Continental Cablevision, Media One and AT&T where she was largely responsible for turnaround management following the company’s mergers and acquisitions, cross-functional collaboration, profit and loss management, business reengineering, strategic planning and competitor analysis – all leading to accelerated growth and profitability.

Fletcher was tapped by Argo for her vast array of experience in developing sales strategies that compliment multi-platform initiatives such as online, television, videos on demand, addressable advertising and Hispanic advertising. She has earned a stellar reputation for taking challenging opportunities and fragmentation and turning them into highly profitable enterprises with integrity. The appointment of Fletcher to this position marks another jewel in Argo’s management crown as the company has strategically expanded its executive team to include an impressive list of technology, financial, media and marketing leaders.

In her new position, Fletcher’s first area of focus is to further accelerate the current momentum and success of rVue, the company’s addressable advertising exchange for digital out-of-home (DOOH). Launched in its latest generation a few months ago, rVue has been enrolling networks almost daily. Originally developed and utilized by Argo’s team of engineers to manage and distribute high quality content within large and complex networks under the company’s control, today’s rVue is built for with the DOOH and advertising industries in mind. It connects fragmented networks and advertisers, simplifies media planning and makes the distribution of high quality content distribution easy and powerful. Unlike media aggregators, Argo’s rVue model provides a ‘pay-per-click’ approach, reminiscent of Google and eBay, which empowers DOOH networks and advertising agencies to take greater control and be rewarded. Through rVue, advertisers can complete a media buy, deliver high quality content and obtain results easily, while adding one of the fastest growing new medias to their media toolbox.

About Argo Digital Solutions:
Argo’s innovative digital media technologies connect advertisers to consumers around the world. As a web-based media company, Argo continuously focuses on providing the tools to deliver rich media, DOOH and mobile technology solutions. Founded in 1995 by Jason M. Kates, Argo’s global headquarters is in Fort Lauderdale, Fla. For more information, visit www.argodigitalsolutions.com.

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Hercules Networks’ ACMs Now Available To Major Advertising Agencies Through rVue

Hercules Networks, which offers Automated Charging Machines (ACM’s) for cell phones, PDAs and mp3s in theme parks, malls and bars in top DMAs throughout the country has recently enrolled its expansive digital signage network into rVue, Argo Digital Solutions’ addressable advertising exchange for digital out-of-home (DOOH).

herculesnetworks

ACM’s offer convenience to those on-the go, as well as a highly targeted advertising medium for the major advertisers trying to reach them where they make purchasing decisions. Projecting a growth of more than double its number of screens by 2009, Hercules’ CEO Paul King’s initial attraction to Argo’s rVue exchange was it’s simplicity and automated ‘pay-per-click’ approach to DOOH, reminiscent of Google and eBay’s models for the Internet.

“It’s an incredible challenge to engage an audience for any length of time through advertising, but ACM’s can do just that by providing a 10 minute captive audience while customers wait for their phone, PDA or Ipod to charge,” said Paul King, CEO of Hercules Networks. “The partnership with rVue will dramatically increase our ability to offer a simple and integrated out-of-home solution to advertisers and media planners.”

Last month, Argo launched an enhanced, next generation version of rVue, which connects digital out-of-home networks with a growing list of advertising agencies and media planners looking to reach targeted consumers while they are on-the-go and near the time of purchase. This development has generated a second quarter, six figure digital media buy through the platform by a leading provider and innovator of eye care services, with an anticipated result of more than 9 million impressions. rVue’s automated approach is unique to the industry, has reduced the average time it takes to create a media plan in DOOH and allows advertisers and outlets to control the process.

“This is truly a pioneering and long-awaited technology that has come alive thanks to Hercules Networks,” notes Jason Kates, CEO of Argo Digital Solutions. “We now have the ability to give our advertisers the opportunity to utilize customized brand content and cutting-edge technology to drive sales with access to a more captive audience than ever before. ACMs are a huge step in the development of DOOH.”

NY-based Hercules Networks produces and distributes Automated Charging Machines (or ACM’s) that charge consumers cell phones while they are on-the-go. A rapid, 10-minute charge gives the consumer a quick boost of juice, and gives advertisers a 10-minute captive audience. ACM’s can charge up to 18 devices simultaneously by providing the most common charging tips on every ACM. The company recently installed charging stations at the Boston Celtics Stadium through a partnership with ATT, and is also negotiating to put ACM’s in Las Vegas casinos. Visit www.herculesnetworks.com for more information.

Argo Digital Solutions, Inc. is the leading digital media and technology company that provides innovative solutions that moves the analog to digital. Through rVue, Argo’s addressable advertising exchange with an Internet based, ‘pay-per-click’ approach, high-traffic venues can access HD video content, create play lists, dramatically enhance the shopping experience and monetize their network. Advertising agencies can reach their target audience at or near the time of purchase. The technology is platform-agnostic and can work independently or layer on most current industry applications. From its headquarters in Fort Lauderdale, Fla., Argo has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster and Subway with innovative technology solutions that drive ROI. Learn more at www.argodigitalsolutions.com and www.rVue.com.

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LevelVision LLC Has Recently Enrolled Its Expansive Digital Signage Network In College Bookstores Into rVue, An Addressable Advertising Exchange For Digital Out-Of-Home

Digital outdoor and LCD technology innovator LevelVision LLC has recently enrolled its expansive digital signage network in college bookstores into rVue, Argo Digital Solutions, Inc.’s (Argo) addressable advertising exchange for digital out-of-home (DOOH). With digital signage in almost 300 college bookstores in 234 cities across 44 states, LevelVisionTM:College joins rVue’s rapidly expanding directory of outlets connecting to media planners, major advertisers and paid advertising.

LevelVisionTM:College’s widespread coverage includes 49 of the top 50 DMAs, 11 of 12 NCAA Division I conferences and utilizes BroadSign Open. The company’s initial attraction to Argo’s rVue exchange was the quality of its technology and its automated “pay-per-click” approach to digital out-of-home, reminiscent of Google and eBay’s models for the Internet.

“The decision to integrate BroadSign Open and rVue into our venue-based ad network was an easy one. LevelVision specializes in inventing innovative media technology solutions. Through rVue, our unique and impactful digital floor screens will be accessible to a wider range of ad agencies looking to reach college students – when they’re on-campus and at-retail. It is a powerful solution that helps monetize networks with an easy to use, web-based user interface,” says Bob Martin, President and CEO of LevelVision LLC, who was formerly an award-winning media director at Universal McCann.

Last month, Argo launched an enhanced, next generation version of rVue, which connects digital out-of-home networks with a growing list of advertising agencies and media planners looking to reach targeted consumers while they are on the go and near the time of purchase. rVue’s automated approach has reduced the average time it takes to create a media plan in DOOH and allows advertisers and outlets to control the process.

“LevelVision’s floor-based video screens, as seen in the LevelVisionTM:College bookstore network, deliver an unavoidable and attractive advertising impression – truly an innovative and engaging way to reach 18-24 year old college students. Their locations are high-quality, high-traffic and highly desirable to advertising agencies targeting this often difficult to reach demographic,” notes Jason Kates,” CEO of Argo Digital Solutions. “We are proud work with LevelVision and welcome their network into rVue.”

About Argo:

Argo Digital Solutions, Inc. (Argo) is the leading digital media and technology company that provides innovative solutions that moves the analog to digital. Through rVue, Argo’s addressable advertising exchange with an Internet based, ‘pay-per-click’ approach, high-traffic venues can access HD video content, create play lists, dramatically enhance the shopping experience and monetize their network. Advertising agencies can reach their target audience at or near the time of purchase. The technology is platform-agnostic and can work independently or layer on most current industry applications. From its headquarters in Fort Lauderdale, FL, Argo has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster and Subway with innovative technology solutions that drive ROI. Learn more at argodigitalsolutions.com and rVue.com.

With offices in San Francisco and Roanoke, LevelVision is a media solutions company that brings advertising and information to previously unreachable, highly desired public and retail commercial locations. Its extensive patent portfolio provides it with a worldwide market for dynamic displays that deliver digital advertising and informational messages that are highly engaging to consumers in out-of-home locations. The Company’s media solutions are scalable, network-capable, and easy-to-use right out of the box. For retailers, LevelVision(TM) provides a new source of recurring revenue from in-store advertising and increased sales. For brands and advertising agencies, LevelVision(TM) effectively engages people closer to the point of decision, creating a new marketing dimension (“proxemic marketing”) that is micro-targeted. For more information, please visit the company’s website at http://www.levelvision.com.

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$75,000 Cash Prizes To Be Awarded To Winners Of Advertising Competition

Webtel.mobi, whose ultra low cost mobile calling and texting service is revolutionizing the way people make phone calls, has partnered with Zooppa, the world’s largest social network focused on user-generated advertising, to offer over $75,000 in cash prizes and recognition at an awards ceremony in Cannes, in an international advertising competition.

Webtel.mobi’s competition with Zooppa runs from May 14th through July 10th and is expected to generate a large number of viral ads. The prize money is a significant factor, and is reflective of the growing acceptance in the market that online-generated content has come to be regarded as a mainstream component of successful international advertising campaigns.

Zooppa is uniquely positioned to market Webtel.mobi. Each company is at the leading edge of its industry. Webtel.mobi is the first company to combine the affordability of internet-initiated mobile calls & texts with the convenience of mobile technology. Zooppa is a leader in the booming user-generated advertising movement.

As Zooppa CEO Wil Merritt said, “It’s great to team up with a company as forward-thinking as Webtel.mobi. This is the kind of project that really gets our creative community fired up.”

Webtel.mobi’s brief included the opening of the competition to all entrants, regardless of their medium of filming. A spokesman for Webtel.mobi said “Our company recognises that personal excellence and skill don’t always have the backing of large budgets, so whether entrants submit content generated by mobile phone filming or professional edit suites – it’ll be the skill and innovation of the creators that is judged above all else”.

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Media Mayhem Corporation has kicked off 2009 with a myriad of murder, suspense, chaos, and downright thrilling campaigns

Media Mayhem Corporation (MMC) has kicked off 2009 with a myriad of murder, suspense, chaos, and downright thrilling campaigns, leaving sponsors and consumers chillingly satisfied with the results of its wall-to-wall push of street, online, and mobile campaigns that ran globally over the last couple of months.

Boasting such figures such as the over 25.4 million views along with 8.7 million unique monthly visitors on the company’s direct Horror Network, MMC managed to capture an impressive 83 percent of adults in the prized 18 to 49 age group on such sites as Horrorwatch.com, Horrornews.net, Screamqueen.com, Buried.com, Palaceofhorror.com, Brimstone.org, Allhorrorfilms.com, Horror.net, and dozens of others.

MMC was pivotal in the online campaigns for such blockbuster films as My Bloody Valentine 3-D which has grossed over $60 million dollars in just 3 weeks since its theatrical release, Kiefer Sutherland’s Mirrors DVD campaign which incorporated a street team campaign that literally saw thousands of 8×8 see thru blood splattered window clinging promotional signs that were placed on bathroom mirrors of nightclubs and restaurants across the country from Los Angeles to New York.

The person coming upon the promo would then read directions to solving the mystery of the blood splatter telling them to “Text “Mirrors” to a code via cell phone and hear what happened at that spot where the promo was placed. The campaign also featured a full blown wall to wall multilayered marketing and pr blitz with a WAP mobile site, SMS video messaging, a viral component, and over the air transfers.

MMC proudly took part in a blistering campaign for the theatrical release of Saw V which saw a domestic opening of over $30 million dollars and eclipsing with a global take of over $113 million dollars by the end of its run. The company picked right up with Paramount Pictures The Uninvited…once again creating an original out of the box campaign taking in over $20 million dollars in its first week of release.

The slashing just wasn’t on the silver screen but also on your PC screen as MMC moved to games where they helped move thousands of copies of the cult fan friendly and critically acclaimed journey The Lost Crown: A Ghost-Hunting Adventure. The game, created by Johnathan Boakes, allows the player to use ghost hunting gadgets such as night vision cameras and E.V.P. to uncover secrets in a seaside town on the eastern England coast.

From games to books…MMC launched two successful campaigns for the horror novels Kill 4 Me , written by Joel M. Andre, and W.L. Hoffman’s The Soulstealer War.

“Our eyes are wide open to the horror genre, says MMC President Scott Messick. We have been looking closely over the last year and the entire industry is booming, we feel that we would be doing ourselves a dis-service by not addressing our accomplishments over such a short period of time and that we are finding new and exciting ways to reach out to the horror consumer. We had a number of exciting campaigns and contests for movies like Pathology, Joshua, and Stir of Echoes 2 in conjunction with the 2008 Screamfest Film Festival. Our goal in 2009 is to keep grabbing larger projects, proving that Media Mayhem is unlike anyone else out there and taking pride in our originality. Our Horror Network is growing on a monthly basis by the thousands and as long as we continue to expand, we believe our opportunities will as well.”

About Media Mayhem Corporation – www.mediamayhem.com

“Fusing experience, strategy, technology, and drive”

Media Mayhem’s slogan of “fusing experience, strategy, technology and drive” describes a full-service advertising representation firm. Services include online and offline marketing, and event sponsorships. The firm specializes in building lifestyle-based advertising solutions for clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.

Since its inception in 2006, Media Mayhem (mediamayhem.com) has created hundreds of successful campaigns as well as merged with Grace Advertising which has hosted dozens of exclusive parties and red carpet events in France, Italy, Canada – and cities across the United States including Los Angeles, New York, Miami, and Chicago.

 

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Integration Connects Digital Signage Inventory from BroadSign-Powered Networks with Advertising Space and Content within RMS Networks’ rVue Exchange

BroadSign International, Inc., a worldwide provider of “Software as a Service” (SaaS) solutions for managing digital signage networks, and RMS Networks, Inc., the leading digital marketing and technology solutions agency, have joined forces to offer advertisers easier-to-buy digital out-of-home media.

The integration has become possible due to the new open-standard cross-network media buying platform – BroadSign Open, scheduled for release in early 2009. The two companies have collaborated to connect BroadSign Open with rVue – a digital signage media-planning tool developed for the DOOH industry and used by RMS Networks. rVue’s addressable advertising exchange takes a ‘Google AdWords’ approach and applies it to the DOOH industry. RMS’ rVue exchange is a web-based application that enables advertisers to find and bid on digital out-of-home properties across multiple networks.

Thanks to the rVue/BroadSign Open collaboration, over 165 DOOH networks that run on BroadSign’s software can now add their inventory to RMS’ media planning platform, thus becoming part of the larger-scale media buys they didn’t have access to before.

BroadSign Open will grant rVue users access to its combined network media space to enable advertisers to target and execute digital signage campaigns across BroadSign-powered networks.

“Our relationship with RMS Networks gives our networks an opportunity to be seen by planners and advertisers via a unified interface and simplifies the process of buying digital out-of-home,” said Brian Dusho, President & Chief Strategy Officer of BroadSign International. “Coupling rVue with BroadSign Open brings together the best of two worlds: mass reach and micro targeting.”

“BroadSign is an established, worldwide provider of campaign fulfillment workflow for the industry with an impressive group of networks,” notes Jason Kates, Founder, President and CEO of RMS Networks. “The integration of our respective technologies is designed to further enable advertising agencies to easily plan and buy OOH media campaigns and measure their effectiveness.”

The rVue Ad platform also offers greater accountability and relevancy in advertising. With rVue’s innovative targeting tools and auction-based pricing system, advertisers can find the right context and audience for their advertising message, only pay for impressions delivered to their ads, and receive digital reporting within 24 hours.

Additionally, The Component Group, an Omnicom agency has endorsed rVue from the start and is very optimistic about this announcement. “We collaborated with RMS Networks over the last year to integrate what the agencies are looking for – a dashboard approach to segregate the digital out of home opportunities and allow an efficient buy to take place”, said Bob Chimbel, CEO of the Component Group. “The incorporation of rVue into BroadSign’s reach is game-changing. A platform of this scope now allows us to access digital Out-of-Home outlets in a way that was not previously available.”

About BroadSign:

BroadSign International Inc. is a leading worldwide provider of Software as a Service (SaaS) solutions for managing digital out-of-home networks. BroadSignTM Suite resolves the challenges facing modern digital signage networks: the need for acceptance by the mainstream advertising community, time to market and the need for full campaign execution functionality, accountability and true scalability. The software enables operators to target out-of-home audiences, sell network airtime; reliably play back scheduled content on each screen and account for campaign performance. Essential support and maintenance services are included in the per-player monthly license fee. BroadSign combines extensive expertise in digital signage software, media, advertising, and information technology and is a member of the Out-of-home Video Advertising Bureau (OVAB), OAAA, the Digital Signage Association and POPAI. Over 165 digital signage networks in 25 countries run on BroadSignTM Suite platform. The company’s corporate office, Operations, Support and Development facilities are located in Montreal, Canada. For more, visit broadsign.com.

About RMS:

RMS is the leading digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, RMS’ addressable advertising exchange, high-traffic venues and consumers can access HD video content, create play lists and dramatically enhance the shopping experience. Advertising agencies can reach their target audience at or near the time of purchase. The technology is platform-agnostic, and can work independently or layer on most current industry applications. From its headquarters in Fort Lauderdale, Fla., RMS has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS. Learn more at rmsnetworks.com and rVue.com.

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While Google announces the end of their Print Ads program, MediaBids announces its print advertising marketplace is still going strong

In light of Google’s recent announcement that they are shuttering their Print Ads program, MediaBids would like to convey to print publications and advertisers who purchase print advertising that

the www.mediabids.com marketplace is still successfully conducting print advertising transactions. MediaBids has served as an online platform for advertisers and publications to buy and sell newspaper and magazine advertising since it went live in 2003. MediaBids offers several methods of buying and selling print media – from Per-Inquiry Advertising to Advertising Auctions to straight Ad Sales – leveraging the power of the internet to make print advertising faster and easier.

To date, close to 6,000 newspapers and magazines and over 15,000 advertisers buy and sell print advertising through via www.mediabids.com. MediaBids will plan any print advertising campaign for free – registering on the website is free to both advertisers and publications. To learn more, visit http://www.mediabids.com or call 1-866-236-2259.

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BT Tradespace has revealed the growing trends among small and medium businesses at the start of 2009

BT Tradespace, the business social networking site, has identified the trends of small and medium enterprises’ (SME), with longer working hours and a more environmentally sound approach at the forefront of many businesses at the start of the New Year.

It was revealed that half the owners of small businesses in the UK are working more than 60 hours a week, according to a poll conducted by BT Tradespace. Almost one in ten people (8%) are putting in 100 hours a week or over – the equivalent of 14 hours of work a day.

The survey found the most common weekly work time was 50-60 hours a week, with 21% of people working this amount.

Mick Hegarty, head of BT Tradespace, said: “Those running small and medium sized enterprises are working hard to compete and that shows the passion, drive and resiliance they have.

“However, smaller companies can achieve a better work-life balance by embracing new technology, enabling them to do things quicker, more efficiently and more flexibly.

“Their size makes them perfect candidates to adapt, innovate and thrive.”

The poll from BT Tradespace also revealed that a quarter of SMEs are helping the environment by clamping down on commuting to work. Businesses are also implementing more home or flexible workiing schemes, or using more business technology such as video or telephone conferencing instead of asking employees to travel to meetings. They are also encouraging staff to leave their cars at home.

Recycling is the most popular green initiative, carried out by 25% of small businesses. 17% are reducing energy use, cutting their gas and electricty bills at a time of rising prices.

Mick Hegarty said: “Companies can help the environment in many ways and the size of SMEs allows them to be more flexible in adopting new work patterns.

“Key decision makers are realising that modern technology, like broadband, cuts the need to travel to work every day of the week because people can work from home.

“The vast majority of SMEs are environmentally aware and are trying to do something in the fight against global warming.”

The survey for the business social networking site found only 2% of the UK’s SMEs are doing nothing at all to help the environment.

About BT Tradespace:
BT Tradespace is an online social and business networking community for small businesses and their customers. It was launched in 2007 and now has over 310, 000 subscribers. The business advertising service is free to join and allows businesses to quickly and easily create and post content on the web as well as interact and engage with their customers through the use of blogs, podcasts, photos and videos. With www.bttradespace.com, anyone can buy and sell products and services, find a business and network with like-minded people, helping to boost sales and create an online presence.

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Mediabids Provides Unique Online Print Advertising Sales Tools To Publications

If there was ever a time for newspapers and magazines to explore new ways of generating additional revenue – the time is NOW. Each day reports surface outlining staggering decreases in print advertising revenue, publication staff cuts and closing doors.

In an effort to help generate additional print advertising revenue for publications nationwide, MediaBids is offering newspapers and magazines an array of unique print ad sales tools via their website – http://www.mediabids.com. Over 15,000 advertisers currently use MediaBids to buy their print advertising and this number is growing every day. MediaBids has developed these tools in response to advertiser demand for a faster, easier and more transparent way to purchase print ads.

Newspapers and magazines can use MediaBids to sell ads in several ways. Publications can:

– Post ad space for sale that advertisers browsing the MediaBids site can buy instantly. 
– Receive ads from direct-response advertisers via MediaBids Per-Inquiry advertising program. 
– Bid on advertiser’s budgets

It is free for publications to register to sell ad space on MediaBids. Publications can visithttp://www.mediabids.com

MediaBids believes in the value and effectiveness of print advertising. Since going live in 2003, MediaBids has been working to help advertisers and publications buy and sell print advertising more easily, and is continually improving its processes to accommodate the changing needs of the print industry. 

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New Practical ‘How To’ White Paper Helps Digital Marketers Get Up-To-Speed On Mobile Advertising

Bango today published a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help. The “Mobile advertising for newbies” white paper provides hints and tips on running mobile advertising campaigns and analyzes the approach and results of three real campaigns.

The white paper is available as a free download at http://www.bango.com/whitepaperand is written by mobile guru Peggy Anne Salz who is chief analyst and publisher of MSearchGroove.com.

“We want to dispel the myth that mobile advertising is hard and complex,” said Andy Bovingdon, VP Product Marketing at Bango. “While it does require some knowledge and expertise, this white paper is designed to guide readers through their first steps into mobile advertising. Author Peggy Anne Salz expertly shows us what’s involved in setting up campaigns and how easy and important it is to analyze results with a mobile analytics tool.”

To give marketers the inside track on how an actual campaign works, Bango created a small-scale mobile site called Mobislim (mobislim.wap.com) which is a light-hearted look at slimming diets. Marketers can also visit the accompanying Mobislim blog to see the three campaigns cited in the white paper. As the white paper is just the beginning of an ongoing investigation into mobile advertising, details of further ad campaigns will be detailed on the Mobislim blog and it’s here that people can feedback their own experiences.

“It has been said recently that the size of the mobile advertising market will likely underwhelm us in the near-term and overwhelm us in the mid to long-term,” said Peggy Anne Salz of MSearchGroove.com“The market is clearly poised for significant growth, but only if the long tail of advertisers and publishers can get on board. They need a roadmap and this is why it’s critical to have a ‘how-to’ white paper at this juncture.”

Marketers can try out their own mobile advertising campaigns, directing traffic to the Mobislim mobile site if they don’t have one of their own. With a free Bango mobileanalytics account they will be able to measure how the different campaigns perform, see the number of unique visitors and where the traffic is coming from plus calculate the conversion rates for all their campaigns.

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Hair Genesis™ Is Paying For Print Advertising On A Per Sale Basis Via Per Inquiry Print Advertising Program By Mediabids

Hair Genesis™ announced today that it will be paying for its print advertising in newspapers and magazines nationwide based on a percentage of sales the print ads generate in each publication, courtesy of MediaBids’ Per-Inquiry (PI) Advertising Program.

MediaBids will provide the Hair Genesis™ ad, which can be seen here:http://marketing.mediabids.com/pi/PpiAdvertiserHairGenesis.html – to newspapers and magazines nationwide that sign up to participate in MediaBids’ PI Print Advertising program. Hair Genesis™ will pay newspapers and magazines 20% of the sale price generated by each customer’s order.

To date, over 1,500 newspapers and magazines nationwide have signed up for MediaBids PI program and have placed other national direct response advertisers including Vonage, DirecTV and Lifelock in their publications. Publications are paid based on either lead or acquisition, depending on the type of PI campaign. Some advertisers pay a fixed amount per call – others pay a fixed amount per sale of their product or customer acquisition. To view a list of current direct-response advertisers available and payout information, click here: http://marketing.mediabids.com/pi/AllAdvertisers.html

“As a 21st Century hair loss research company we tend to look for creative cutting-edge ideas. So the unique marketing approach offered by MediaBids really appealed to that side of us,” says Dr. Geno Marcovici, founder and president of HairGenesis™

To place a Hair Genesis™ ad in your publication or to learn more, please visit:http://marketing.mediabids.com/pi/PpiAdvertiserHairGenesis.html

About Hair Genesis™
HairGenesis™ constitutes the first and, so far, only non-drug botanically-based hair loss treatment system successfully proven in a peer-reviewed and published IRB-monitored placebo-controlled clinical trial. Unlike Rogaine™ and Propecia™, each of which comes with the potential for serious negative side effect, HairGenesis™ has been tested safe and effective under the most scientifically rigorous conditions possible. Appropriate for the treatment of both male and female pattern hair loss, HairGenesis™ offers a compelling treatment option for men and women concerned about hair loss

Web: http://www.hairgenesis.com/
Toll-Free: 888-386-0001

About MediaBids.com
MediaBids.com, the Newspaper and Magazine Advertising Marketplace, offers a patented online process that enables the buying and selling or print advertising space in U.S. newspapers and magazines. Advertisers and publications can interact through an advertiser auction, in which advertisers place print advertising dollars up for bid and publications compete, or through advertising offers in which publications place ad space up for sale and advertisers can purchase instantly. Additionally, MediaBids.com is offering a select group of direct-response advertisers a Per-Inquiry Print Advertising Program that enables advertisers to pay for print advertising based on the performance of their advertisements in participating publications. MediaBids also provides traditional print media planning and buying to all registered advertisers. To date, over 12,000 businesses have registered on MediaBids.com to purchase advertising space, over 5,000 newspapers and magazines have registered their print publications to sell ad space and over 1,500 publications participate in MediaBids Per-Inquiry Advertising Program.

Web: www.mediabids.com
MediaBids’ Per-Inquiry Program: http://marketing.mediabids.com/ppi/index.html
Toll Free: 1-866-236-2259

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