Category Archives: Advertising Agencies

Code18 Interactive Launches New WordPress Site for Bigelow Trading

New York, NY, August 6, 2015 — /EPR ADVERTISING NEWS/ — Code18 Interactive, a boutique digital agency based in New York City, is please to announce the launch of a new website for Bigelow Trading, http://www.bigelowtrading.com. This custom, fully responsive WordPress website provides a detailed online showcase for the various brands and products distributed in the USA by Bigelow Trading. As the import and distribution arm of New York’s landmark apothecary C.O. Bigelow, the oldest in America, Bigelow Trading represents the world’s finest heritage brands in beauty, grooming and personal care.

“We designed the Bigelow Trading site to make it easy for our client to build and manage multiple individual brand showcases,” says Code18 Interactive’s Creative Director Steve Pilon. “These showcases are unified by a consistent look and feel anchored in C.O. Bigelow’s iconic branding, yet still remain flexible enough to accommodate the unique needs and personality of each distributed brand.”

At launch, the site features individual showcases for Proraso and Marvis Toothpaste, two well known consumer brands from Italy, as well as the original Bloc Hyalin alum stone from France, and Gülsha rosewater from Turkey. “These are all rich, vibrant brands with many decades of history behind them,” says Pilon. “The Bigelow Trading site really brings each brand story to life. We knew we just wouldn’t be doing the brands justice if all we made was a simple product catalog.”

Code18 Interactive is a New York WordPress development agency that designs and develops custom WordPress websites and digital advertising campaigns for national consumer and media brands. Recent clients include C.O. Bigelow, GoGo squeeZ, Public Radio International, Graywolf Press, Unisom, TKTS, Five Points Journal, Algonquin Books, and many others. The company was originally founded in Atlanta, and relocated to NYC in 2012.

For more information, please visit http://www.code18.com

Contact-Details: Steve Pilon
Code18 Interactive
750 Varick St, 8th Floor
New York, NY 10013
404-585-2725
http://www.code18.com

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Code18 Interactive Moves Web Design Studio from Atlanta to New York City

Digital agency, Code18 Interactive, is pleased to bring their web design, WordPress development and creative digital advertising services to the New York City area.

Originally established in Atlanta, Georgia and founded by Steve Pilon, Code18 Interactive has recently relocated its web design studio to New York City. Code18 Interactive is now operating out of Manhattan’s Grind Spaces—a collaborative workspace located on Broadway at 39th Street, just South of Times Square.

“Grind Spaces is the ideal home for us,” says Pilon. “We’re a small team, so it is great to be able to feed off of the energy of such a smart and varied group of people. Plus, when we need to avail ourselves of another’s expertise, there are dozens of talented people to draw from all working under one roof. The range of available talent is extraordinary.”

Code18 Interactive’s move to Manhattan comes on the heels of a successful ten-year run in Atlanta. “Our hands-on, small team approach allows us to provide thoughtful, high-quality work for a wide range of consumer and media brands,” states Pilon. “But as our client base continues to grow, we realize that we need to contine to grow as well. So we decided to shake things up and begin our next chapter in New York City.”

Code18 Interactive is a seasoned, full-service team of creatives and developers offering web design, WordPress development and digital advertising services to consumer and media brands. Through unconventional thinking and user-centered design, Code18 Interactive has brought measurable growth and results to a wide range of leading brands, including Unisom, Gold Bond, Algonquin Books, CNN, Verizon Wireless, Coca-Cola, USA Today, TKTS and many more.

The digital agency is currently seeking new clients, new partners, and new talent to join its growing team. For more information, visit http://www.code18.com

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Show Your Customers a Sign of Economic Return

As a sign of economic resurgence Ken Miller, President of Blue Pond Signs, encouraged businesses nationwide to consider reinvigorating their visual identity with custom signs. With the first quarter of the year coming to a close, Miller commented on the rise of businesses choosing to reinvigorate their brand identity in a visual way, with help from Blue Pond Signs.

From interior signs that direct customers to a company’s front door to logos and transitional signage, Blue Pond Signs streamlines the process of creating beautiful, custom visual identities for businesses around the country. The entire process from conception to development to delivery and installation generally takes less than a month, regardless of location.

“Many of our corporate clients are refreshing their brands in response to the return of the competitive marketplace,” said Miller. “Having a strong visual brand presence is an important element as part of this strategy, and creates an immediate yet lasting impression on current and potential customers.”

Blue Pond Signs has served as a premier national purveyor of visual identity and custom sign design for nearly 40 years. The company’s longstanding relationships with vendors throughout the country make for seamless local delivery and installation. Some of Blue Pond’s most popular national products include directory signs, dimensional signs, logo signs, custom plaques, dimensional letters and interior signs.

Blue Pond Signs provides custom business and commercial signage for companies seeking to make a lasting visual impression to potential and current customers. With an emphasis on quality, accuracy and fast delivery, Blue Pond Sign’s customized signage process begins with a free consultation, guidance on materials, creative vision and resulting aesthetic. Once a creative vision is established, Blue Pond creates a quote for the signage project and presents it to the client. In cases where artwork is not readily available, a customized design process occurs directly with the client to create, review and approve proof layouts before construction begins. Once the signs are completed, Blue Pond assists with shipping and installation needs.

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ZipCut Pro Makes A Splash In The Sports Fishing Industry By Partnering With Creative Bube Tube

Demand for sports fishing device sky-rockets after a hugely successful television campaign.

Sports-fishing has been revolutionized thanks to ZipCut® Pro, a new and innovative device designed to cut braided fishing lines. The product picked up incredible hype after joining forces with Creative Bube Tube to produce a television commercial which aired in August. The response has been huge and the demand overwhelming. Anyone with a fishing rod is learning that ZipCut Pro is a must-have fishing accessory.

The television commercial production company was approached by Marlin Gear Ltd., the makers of ZipCut Pro earlier this year and asked to help them produce a television commercial to expose the fishing community to their product. Over the next few months a script was devised and production was planned. The commercial was shot in Milton at Mill Pond, a local fishing hole with some beautiful scenery surrounding the water. Darren Scaravelli, Creative Director at Creative Bube Tube, remembers filming during late spring, “It was a beautiful place to film but it was freezing cold that morning. We had a nice blue sky and the sun was shining down on us though, which made for some of the greatest looking shots we’ve ever taken. It was a perfect location and right in our backyard too!”

ZipCut Pro is a patented device that conveniently attaches to fishing rods of all sizes and slices through braided fishing line without fraying. It’s proven to work better than traditional tools and its simple design makes it easy to use for anyone. Sports-fishermen across the United States and Canada having seen the commercial on television and online, flooded the call center and the ZipCut Pro website (www.zipcutpro.com) to make a purchase.

“Before developing our commercial with Creative Bube Tube’s expertise, we had success exhibiting at tradeshows and passing on information through word of mouth.” Said Brad Marlin, inventor of ZipCut Pro. “But when we launched our commercial our product sales skyrocketed and we couldn’t keep up with the demand!”

“I thought that developing a commercial would be a real challenge.”, said Cadman Chui, co-inventor of ZipCut Pro. “But Creative Bube Tube helped us through every facet of the commercial creation process and we are very satisfied with the end result.”

The collaboration with the television commercial production company as well as the smart media campaign caused ZipCut Pro to temporarily sell out of their product due to the high demand and enormous response to their commercial.

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CarProof Rocks The Television Scene With Wild New Commercials, Thanks To The Clever Minds At Creative Bube Tube

This year, CarProof® joined together with Creative Bube Tube to create three amazing commercials for their new marketing campaign. The goal was to create a series of commercials that would be both entertaining and informative and turn CarProof into a household name. The imaginative team at the television commercial production company pieced together perfection with incredible actors, wild animals and ridiculous situations to make these unique and inventive commercial spots.

The choice to bring their services to the public eye using the power of television commercials was made by VP of Marketing at CarProof, Joe Varkey. “We’ve been growing steadily over the years but I knew we were ready to take that next step into television. After I spoke to Creative Bube Tube, there was no way I could ignore such an amazing opportunity. After seeing the results from our campaign, I know I made the right choice.” With 3 commercials on the air, CarProof was able to gain the recognition they deserved as the top Canadian vehicle history reporting service. Creative Bube Tube worked in coordination with the company from the start to create each concept, develop a script, organize a production day and camera crew and the result was a series of polished and incredible looking commercials.

The television commercial production company recently finished the third commercial for CarProof, shot locally in Milton where Creative Bube Tube is based. “This was definitely one of the most fun shoots we’ve had. We had a great concept to work with and a fantastic crew. We got to work outside in some great weather and really focus on putting together a great piece for CarProof!” says Creative Bube Tube owner Jenny Munford. The commercial was filmed at a local mans house, Adrian Miller, who had never had a commercial filmed at his house before, “It was a little surreal when these two guys knock on your front door and ask if they can film a TV commercial at your house. I figured ‘why not?’ and now I’ve got another great story under my belt.”

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Hakim Optical Revamps Their Commercial Campaign With The Help Of Creative Bube Tube

Preparing for June Commercial Launch, Hakim Optical collaborated with the imaginative team at Creative Bube Tube, a television commercial production company, to appeal to a younger generation. Jenny Munford, Executive Producer/President spoke about the production, “We wanted something young and fresh that would get Hakim Optical noticed and recognized by everyone!”

The new commercial is set at “This is London” nightclub in downtown Toronto. The atmosphere offered a wonderful backdrop to place Hakim Optical above the competition and attract Canada’s trendy population! “I wanted to portray eyeglasses not only as a style that can be used to accentuate personalities; but also create an atmosphere of social connection. Moreover I set out to shoot a very stylized look for Hakim optical to reflect their exceptional brand.” says Director Darren Scaravelli.

Hakim Optical serves the public by providing a variety of prescription eyeglasses, sunglasses and contact lenses at competitive prices. With over forty years of experience, they have earned a solid reputation for providing reliable customer service and irresistible offers. “This was a great opportunity to work with a group of individuals who understood exactly how to adjust our image and stand out! Everyone at Creative Bube Tube was more than helpful in providing the best service experience possible,” says Advertising Director, John Worden.

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Playboy Bunny Adds ‘Appeal’ to Seg-Ins Inc. First Television Commercial

Creative Bube Tube, a television commercial production company and Seg-Ins Inc. collaborated together to create, produce and present a TV advertisement for the truck accessory company. They decided the best way to highlight their new product, the “Big Bed“, was to get themselves recognized on television. The imaginative team at Creative Bube Tube narrowed down the style of commercial Seg-Ins wanted and as always, made sure it would be appealing to the target audience. “We know this product appeals a bit more to men and wanted to have a commercial that would stay in their mind. Creative Bube Tube could not have created a more fitting concept!” said Jason Hawkins VP of Marketing at Seg-Ins Inc.

The television commercial production company knew the best way to appeal to men was with a woman. Darren Scaravelli, Creative Director at Creative Bube Tube, scripted a commercial that showed off the benefits of the Big Bed and the benefits of a Playboy model in a commercial, “I wanted this to be a manly commercial. We show a bunch of guys loading up a truck for an epic camping weekend and have this dazzlingly hot woman walk over carrying the Big Bed to help them out. You couldn’t get manlier than that!” The script was instantly green lighted and approved by Seg-Ins Inc.

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Tampa’s FX Marketing Group Agrees to Deal with Florida Sports Hall of Fame

Launching the celebration to honor 50 years of the Sunshine State’s sporting legends, FX Marketing Group has reached an agreement with the Florida Sports Hall of Fame to ensure the tribute to athletic excellence stands for future generations.

Tampa's FX Marketing Group Agrees to Deal with Florida Sports Hall of Fame

With a ribbon-cutting, grand-opening ceremony at its new home at Polk County’s Lake Myrtle Sports Complex set for June 22, a new era for the Florida Sports Hall of Fame begins as the Tampa-based firm takes responsibility for its media, licensing and sponsorship activities.

As a letterman at Florida State University and former National Football League wide receiver for the Tampa Bay Buccaneers and Green Bay Packers, FX Marketing’s senior partner, Barry Smith, holds an appreciation and reverence for the Florida Sports Hall of Fame’s inductees, nearly 200 of them from all regions and facets of the sporting community.

“These folks are legends of Florida’s sporting history, and their name and accomplishments deserve to be on display for everyone to see,” Smith said. “Their stories need to be told. The new building will be a terrific base, but we intend to take them to the public with a dynamic online presence and increased community-outreach events.”

As an official partner and sponsor, FX Marketing also will be coordinating the effort increase awareness in the Florida Sports Hall of Fame and develop creative and exciting corporate membership opportunities that support the Hall of Fame and its social outreach mission of fighting childhood obesity through promotion of organized youth sports, as well as promoting fitness for all Floridians.

Since 1996, FX Marketing has built itself into a national leader in the sports marketing and publishing, as well as client and event management. The firm’s stellar reputation recently earned endorsements from Florida Gov. Charlie Crist and the non-profit Florida Sports Foundation, which works with state leaders and sports–industry executives as the state’s official sports promotion and development group.

FX produces first-class annual publications for some of American largest governing bodies and management groups in American sporting industry, including Pro Football Hall of Fame, the NFL Alumni Association, ESPN, the PGA and Senior PGA tours, the Bass Anglers Sportsman Society, Major League Baseball’s Atlanta Braves, and, most recently, the NASCAR Hall of Fame in celebration of its inaugural class of inductees.

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Cross Atlantic Commodities Inc. Highlights ReJuv Immediate Results Cream With Creative Bube Tube Ingenuity

Cross Atlantic Commodities Inc. (Pink Sheets: CXAC), a manufacturer and distributor of nationally branded commodities, recently confirmed a new look emphasizing the ReJuv anti-aging product line. Along with a renewed website, the company has decided to launch a new media campaign with Creative Bube Tube, a television commercial production company. The new campaign features a 60 second television infomercial. Thanks to the innovative team at the production company, the infomercial has a unique look, maintaining a clean simplicity while still providing customers with important information regarding the anti-aging cream. Specifically the commercial highlights the Immediate Results Cream, which targets fine lines and wrinkles and instantly rejuvenates the skin to a naturally healthy and youthful look.

Nic Taylor, Assistant Producer at Creative Bube Tube, described his excitement of working on this project, “This infomercial came together quite nicely. It has a very clean, modern look to it and thanks to our production crew, the picture quality makes it look like a million dollar work of art. I’m excited to see the reaction it gets after it’s hit the networks.”

The commercial has begun airing in November and will continue through a 2-week test run. Jorge Bravo, President and CEO of CXAC, remarks, “These are very exciting times for everyone here at CXAC. We are a few short moments from putting Rejuv by Caci(r) on the path that will hopefully make it a household brand. CXAC shareholders have been waiting patiently for revenues and I am confident Rejuv by Caci(r) is the product that will put us in the black.”

Creative Bube Tube continues to produce superior quality commercials, backed by a team of high skilled and creative individuals who take pride in each project they work on. The production agency works not only on commercials and infomercials but also provides numerous services including but not limited to: Research and Project Development, Creative Conceptualization, Storyboards, Location Scouting, Casting and Scripting, Set Design, Studio Production, Professional Lighting & Audio, Professional Wardrobe, Hair and Make-up, Directing and Creative Supervision, Full Service Editing, Special Effects, Graphics and Animation, and a wide variety of Voice Over Talent. The brilliant team has worked with numerous clients worldwide, including Allmax Nutrition, Hauser Furniture, Touchstone Resort, The Canadian Gift Planners Association, Slimband, avVaa World Health Products and Skin Vitality Medical Spas.

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Bigmouthmedia Wins Travolution Award for Best Use of SEO

Bigmouthmedia’s innovative collaboration with luxury travel operator Kuoni has seen the agency win the prestigious Travolution Award for the best search marketing campaign of the year.

Walking away with the coveted prize for Best Use of search engine optimisation, Europe’s largest independent digital marketing agency was recognised for an international campaign that saw Kuoni enjoy a 100% increase in number one search rankings while achieving outstanding ROI. Praising the strategy for delivering a 104% increase in total unique search visitors within a year, a panel of experts singled out the project as an example of industry best practice.

“This was a fantastic demonstration of when SEO and user experience work hand-in-hand to create a powerful new proposition, especially with Kuoni’s new i-Travel proposition. The agency met all the client’s objectives and produced premium results with a clear return-of-investment,” said a panel spokesman.

Beating stiff competition from ambergreen, iCrossing, Latitude and Greenlight, bigmouthmedia’s campaign was selected for its implementation of constantly evolving SEO strategies including the use of social media releases and the exploitation of synergies between Kuoni’s PPC strategy and its search marketing activities.

“Our campaign was aimed at increasing search engine visibility, traffic and revenues, and I’m delighted that its success on all fronts has been rewarded with such a prestigious honour. Our internal staff have worked closely with bigmouthmedia throughout to deliver a particularly complex strategy, and this award is a richly deserved accolade for all involved,” said Joanna Edmunds, Kuoni’s Commercial Director.

Matt Rooke, eBusiness Director at Kuoni, added: “The statistics speak for themselves. Results like the 69% increase in organic search engine traffic we delivered over a single year have helped us achieve outstanding ROI on this campaign, while our use of innovative link building activities to increase rankings for targeted keyphrases and video listings has seen us earn first page rankings in Google for over 90% of our targeted keywords”

The Travolution prize rounds off a successful week for bigmouthmedia on the awards circuit. On Tuesday September 29th, the agency learned that it has also been nominated for Agency of the Year at the 2009 Marketing Industry Network Awards.

“I’m delighted to see our campaign recognised in this way. It’s a tribute to the very talented team that worked side-by-side with Kuoni on a constantly evolving campaign that used the very latest search technologies to great effect,” said Anneli Ritari, Senior Travel Strategist at bigmouthmedia.

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What Does Queen Elizabeth II, Pope John Paul, And Numerous Canadian Diplomats Around The Globe Have In Common?

If the name John Hauser doesn’t immediately come to mind, don’t worry, it’s not exactly a household name. However, the name can be found in many households, not to mention major airports and famous playgrounds including Disney World and Canada’s Wonderland.

As a leading Canadian manufacturer of custom-designed commercial seating for fast food restaurants, schools, hospitals, hotels, shopping centers, and government facilities in Canada and around the world, this year marks the 60th anniversary for Hauser Industries a division of John Hauser Ironworks Ltd.

“We’re so proud to not only be one of Canada’s leading furniture manufacturers, but also one of the most recognized names in the world,” says Stephanie Hauser director of Marketing. “We’ve worked hard over the years to build a reputation on quality and craftsmanship, and of course, we owe it all to our founder.”

As a privately owned, third generation family business, the company was established by John Hauser — an Austrian-trained fifth generation blacksmith — in 1949. And from the company’s humble beginnings working out of a basement in Kitchener, they now have 130,000 sq. foot production facility located in Waterloo, Ontario.

“The first big break for the company happened in 1953 when we obtained a North American-wide contract to produce iron television stands. At that time, patio furniture also became quite popular and that’s when production shifted from ornamental fixtures to wrought iron furniture for residential and commercial use,” says Ernie Hauser, President.

In the years that followed, the company partnered with approximately 200 retailers across Canada, which carried the Hauser brand. However, in 1988 the company shifted direction and emphasis was initiated toward company-controlled retail stores.

“This new initiative allowed our company to be in direct contact with the consumer and their tastes and trends,” says Stephanie Hauser. “Currently we operate 9 patio furniture stores across Ontario and Quebec, and are today recognized as the premier name in outdoor furniture and contract furnishings.”

To help celebrate their 60 years of business, Hauser Furniture Stores turned to Creative Bube Tube, a Television Commercial Production Agency to create and launch a television campaign. “The TV campaign will run all summer long in Ontario and Quebec,” says Jenny Munford, Executive Producer at Creative Bube Tube. “The campaign will definitely give them a competitive edge in the industry, and help further promote brand recognition.”

To further promote their 60th Anniversary, Hauser will be giving away a 9 piece cast aluminum patio suite worth $2650! Enter to win at www.HauserStores.com.

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Slimband’s Latest TV Ad Campaign Created By Creative Bube Tube, A Television Commercial Production Agency

Say Hello to Wow! And Say Hello to Slimband! Slimband is the solution to permanent weight loss! Slimband makes you lose weight without feeling deprived or unsatisfied. You can eat what you want, and you just eat less of it.

Unlike other diet fad’s, Slimband works because you feel full faster. It’s the permanent solution that will control your appetite for good! Slimband offers a new approach to losing weight and keeping it off. It’s a simple 30 minute, non-invasive procedure, which will have you ready to start your own success story in no time.

The Slimband program is a 2 step process that involves the surgical implantation of a small band around the stomach and a 3 year follow-up support plan. The support plan includes nutritional counseling; various fitness programs and also fill adjustments.

Clients of Slimband can expect to lose up to 48% of their excess weight within the first 18 months. Slimband patients are ecstatic with the results. The physical transformation is stunning; the benefits of this procedure go far beyond the cosmetic. In addition to such self-image gains, Slimband can drastically increase energy levels and help control weight-aggrieved conditions like heart disease, high cholesterol and type II diabetes.

Creative Bube Tube, a full service Television Advertising and Commercial Production Company, was thrilled to have worked with Slimband, having created their latest TV ad campaign. Only one month of advertising for Slimband and their phones have been ringing off the hook. It’s no wonder why everyone is interested in Slimband, because when weight loss works there’s no reason to say no. So say good bye to plus sizes, say good bye to diet pills and say hello to Slimband.

For more information about Slimband go online to www.Slimband.com For more information about a Television campaign for your company, visit www.CreativeBubeTube.com.

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Media Mayhem Corporation has kicked off 2009 with a myriad of murder, suspense, chaos, and downright thrilling campaigns

Media Mayhem Corporation (MMC) has kicked off 2009 with a myriad of murder, suspense, chaos, and downright thrilling campaigns, leaving sponsors and consumers chillingly satisfied with the results of its wall-to-wall push of street, online, and mobile campaigns that ran globally over the last couple of months.

Boasting such figures such as the over 25.4 million views along with 8.7 million unique monthly visitors on the company’s direct Horror Network, MMC managed to capture an impressive 83 percent of adults in the prized 18 to 49 age group on such sites as Horrorwatch.com, Horrornews.net, Screamqueen.com, Buried.com, Palaceofhorror.com, Brimstone.org, Allhorrorfilms.com, Horror.net, and dozens of others.

MMC was pivotal in the online campaigns for such blockbuster films as My Bloody Valentine 3-D which has grossed over $60 million dollars in just 3 weeks since its theatrical release, Kiefer Sutherland’s Mirrors DVD campaign which incorporated a street team campaign that literally saw thousands of 8×8 see thru blood splattered window clinging promotional signs that were placed on bathroom mirrors of nightclubs and restaurants across the country from Los Angeles to New York.

The person coming upon the promo would then read directions to solving the mystery of the blood splatter telling them to “Text “Mirrors” to a code via cell phone and hear what happened at that spot where the promo was placed. The campaign also featured a full blown wall to wall multilayered marketing and pr blitz with a WAP mobile site, SMS video messaging, a viral component, and over the air transfers.

MMC proudly took part in a blistering campaign for the theatrical release of Saw V which saw a domestic opening of over $30 million dollars and eclipsing with a global take of over $113 million dollars by the end of its run. The company picked right up with Paramount Pictures The Uninvited…once again creating an original out of the box campaign taking in over $20 million dollars in its first week of release.

The slashing just wasn’t on the silver screen but also on your PC screen as MMC moved to games where they helped move thousands of copies of the cult fan friendly and critically acclaimed journey The Lost Crown: A Ghost-Hunting Adventure. The game, created by Johnathan Boakes, allows the player to use ghost hunting gadgets such as night vision cameras and E.V.P. to uncover secrets in a seaside town on the eastern England coast.

From games to books…MMC launched two successful campaigns for the horror novels Kill 4 Me , written by Joel M. Andre, and W.L. Hoffman’s The Soulstealer War.

“Our eyes are wide open to the horror genre, says MMC President Scott Messick. We have been looking closely over the last year and the entire industry is booming, we feel that we would be doing ourselves a dis-service by not addressing our accomplishments over such a short period of time and that we are finding new and exciting ways to reach out to the horror consumer. We had a number of exciting campaigns and contests for movies like Pathology, Joshua, and Stir of Echoes 2 in conjunction with the 2008 Screamfest Film Festival. Our goal in 2009 is to keep grabbing larger projects, proving that Media Mayhem is unlike anyone else out there and taking pride in our originality. Our Horror Network is growing on a monthly basis by the thousands and as long as we continue to expand, we believe our opportunities will as well.”

About Media Mayhem Corporation – www.mediamayhem.com

“Fusing experience, strategy, technology, and drive”

Media Mayhem’s slogan of “fusing experience, strategy, technology and drive” describes a full-service advertising representation firm. Services include online and offline marketing, and event sponsorships. The firm specializes in building lifestyle-based advertising solutions for clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.

Since its inception in 2006, Media Mayhem (mediamayhem.com) has created hundreds of successful campaigns as well as merged with Grace Advertising which has hosted dozens of exclusive parties and red carpet events in France, Italy, Canada – and cities across the United States including Los Angeles, New York, Miami, and Chicago.

 

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Integration Connects Digital Signage Inventory from BroadSign-Powered Networks with Advertising Space and Content within RMS Networks’ rVue Exchange

BroadSign International, Inc., a worldwide provider of “Software as a Service” (SaaS) solutions for managing digital signage networks, and RMS Networks, Inc., the leading digital marketing and technology solutions agency, have joined forces to offer advertisers easier-to-buy digital out-of-home media.

The integration has become possible due to the new open-standard cross-network media buying platform – BroadSign Open, scheduled for release in early 2009. The two companies have collaborated to connect BroadSign Open with rVue – a digital signage media-planning tool developed for the DOOH industry and used by RMS Networks. rVue’s addressable advertising exchange takes a ‘Google AdWords’ approach and applies it to the DOOH industry. RMS’ rVue exchange is a web-based application that enables advertisers to find and bid on digital out-of-home properties across multiple networks.

Thanks to the rVue/BroadSign Open collaboration, over 165 DOOH networks that run on BroadSign’s software can now add their inventory to RMS’ media planning platform, thus becoming part of the larger-scale media buys they didn’t have access to before.

BroadSign Open will grant rVue users access to its combined network media space to enable advertisers to target and execute digital signage campaigns across BroadSign-powered networks.

“Our relationship with RMS Networks gives our networks an opportunity to be seen by planners and advertisers via a unified interface and simplifies the process of buying digital out-of-home,” said Brian Dusho, President & Chief Strategy Officer of BroadSign International. “Coupling rVue with BroadSign Open brings together the best of two worlds: mass reach and micro targeting.”

“BroadSign is an established, worldwide provider of campaign fulfillment workflow for the industry with an impressive group of networks,” notes Jason Kates, Founder, President and CEO of RMS Networks. “The integration of our respective technologies is designed to further enable advertising agencies to easily plan and buy OOH media campaigns and measure their effectiveness.”

The rVue Ad platform also offers greater accountability and relevancy in advertising. With rVue’s innovative targeting tools and auction-based pricing system, advertisers can find the right context and audience for their advertising message, only pay for impressions delivered to their ads, and receive digital reporting within 24 hours.

Additionally, The Component Group, an Omnicom agency has endorsed rVue from the start and is very optimistic about this announcement. “We collaborated with RMS Networks over the last year to integrate what the agencies are looking for – a dashboard approach to segregate the digital out of home opportunities and allow an efficient buy to take place”, said Bob Chimbel, CEO of the Component Group. “The incorporation of rVue into BroadSign’s reach is game-changing. A platform of this scope now allows us to access digital Out-of-Home outlets in a way that was not previously available.”

About BroadSign:

BroadSign International Inc. is a leading worldwide provider of Software as a Service (SaaS) solutions for managing digital out-of-home networks. BroadSignTM Suite resolves the challenges facing modern digital signage networks: the need for acceptance by the mainstream advertising community, time to market and the need for full campaign execution functionality, accountability and true scalability. The software enables operators to target out-of-home audiences, sell network airtime; reliably play back scheduled content on each screen and account for campaign performance. Essential support and maintenance services are included in the per-player monthly license fee. BroadSign combines extensive expertise in digital signage software, media, advertising, and information technology and is a member of the Out-of-home Video Advertising Bureau (OVAB), OAAA, the Digital Signage Association and POPAI. Over 165 digital signage networks in 25 countries run on BroadSignTM Suite platform. The company’s corporate office, Operations, Support and Development facilities are located in Montreal, Canada. For more, visit broadsign.com.

About RMS:

RMS is the leading digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, RMS’ addressable advertising exchange, high-traffic venues and consumers can access HD video content, create play lists and dramatically enhance the shopping experience. Advertising agencies can reach their target audience at or near the time of purchase. The technology is platform-agnostic, and can work independently or layer on most current industry applications. From its headquarters in Fort Lauderdale, Fla., RMS has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS. Learn more at rmsnetworks.com and rVue.com.

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Looking for new business? Advertise on TV. It’s less expensive than you think!

Turning your creative ideas into a reality is what Creative Bube Tube is all about. Catering to anyone who needs television advertising or a highly creative television commercial production, is what they do best. Whether you’re a small company, agency, or a corporate business; they work with both large and small clients to make television advertising affordable.

It’s no wonder why they’re the best in their field. Creative Bube Tube produces the highest calibre commercials at the most competitive rate. They can produce creative and affordable television ad campaigns to fit any budget. Getting your company on TV can be as simple as one, two three.

With a large roster of clients locally, nationally, and internationally, Creative Bube Tube pushes the envelope in televisual excellence. They accommodate your company by finding the right genre to suit your particular taste.

They can make a complete television advertising campaign for your company; including concept, script, shooting, editing, as well as, media planning and buying on your behalf at great savings. There is nothing too small and nothing too big that they can’t handle. Creative Bube Tube does what is needed to really drive sales, increase web traffic and build your brand.

Get your company affordably on TV! Call them today to find out how? Or view their latest work at www.creativebubetube.com

Via EPR Network
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Bigmouthmedia has named the DVLAs campaign to increase the use of its online services as the Marketing Strategy of the Year at the National Business Awards

The DVLA’s campaign to increase use of its online services has been named bigmouthmedia Marketing Strategy of the Year at the National Business Awards.

Presented at a gala ceremony and Dinner which took place at the Grosvenor House Hotel in London, the award recognised the DVLA’s unprecedented use of commercial tactics to promote a government service. Judges praised the agency for an innovative and successful campaign, which included giving away free low-emission cars in an online lottery.

“The DVLA’s campaign caught the public imagination and drove a massive increase in traffic to their site. It’s a classic example of how a blend of clear strategy, creativity and thinking outside the box can really deliver results,” said David Hardy, International Sales and Marketing Director at bigmouthmedia.

The DVLA managed to nudge ahead of some very stiff competition to collect the prize, with campaigns from Companies House, Lloyds TSB, Wow Stuff, Premier Inn, GD Environmental, Procter & Gamble UK, gocompare.com and Stockport Council all being nominated in this hotly contested category.

“The standard of entries was particularly high this year. Whittling them down to the final few nominations was hard enough, but in the end it was incredibly difficult to choose just one winner,” said Hardy.

The award ceremony which was hosted by Andrew Marr was attended by a number of leading and influential UK business figures, including Peter Mandelson, Secretary of State for Business, Enterprise and Regulatory Reform and HRH Prince Edward, The Earl of Wessex.

Collecting the award, DVLA Head of Research and Marketing Derek Hobbs added: “We are absolutely delighted and honoured to receive this award. It’s a great boost for all the people that have worked on this campaign and provides welcome recognition for one of Britain’s biggest online services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Creative Bube Tube Created And Produced BHM Cash’s 30-Second Television Commercial

BHM Cash, a subsidiary of BHM Financial Group, launches a 30-second television commercial to introduce their business to a fast growing and competitive financial market.

Created and produced by Creative Bube Tube, a company based in Milton, ON, specializing in television commercial and video productions, the spot showcase BHM’s best offers.

Produced by Jenny Munford, the spot is both simple and unique in style as it blends modernity with a sense of classicalism.

BHM Cash is looking to generate more business,” says executive producer, Jenny Munford. “We’ve gone with a very unique look to make it appealing to both younger and the older generation.” BHM Financial is one of the most trusted and reputable car title loan lenders. The organization provides loans to people with all kind of credit ratings histories including bad credit as well as bankruptcies.

“Our goal is to advance cash to any vehicle owner who needs extra cash,” says Martin Lander, the president of BHM Cash. “This will enable car owners to achieve their financial objectives by providing them with the money they need to help them get by.”

A car-title loan is a loan on which your car title is used as collateral. During the loan repayment period, the vehicle remains in the owner’s possession and in the owner’s name at all times, unless the loan cannot be paid as agreed upon in the contract.

“Car-title loans are a solution for circumstances when you are in need of money, but cannot secure it by alternate means,” says Martin Lander.

“Before you consider applying for a car-title loan, you should carefully consider whether this is the best solution for your financial needs.”

For more information about a commercial for your business contact www.creativebubetube.com For more information about BHM Cash contact www.bhmcash.com

Via EPR Network
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rVue – addressable advertising technology

Digital Out-of-Home Giant Selects RMS Networks’ Addressable Advertising Technology, Other Services for Existing Networks and Future Expansions into North America.

Swiss Neo Advertising, the leading provider and operator of Digital Out-of-Home Networks, announced today that they have chosen RMS Networks’ as the company’s U.S. affiliate. Neo Advertising plans to immediately begin utilizing rVue, RMS’ addressable advertising technology, in their existing Canadian locations, as well as future outlets located in Europe and North America.

One of Europe’s fastest growing Digital Out-of-Home groups, Neo Advertising currently operates over 50,000 screens in premier locations in Switzerland, Canada, Germany, Netherlands, United Kingdom, Portugal, Spain, Belgium, Poland and Italy. Positioning the company for continued growth, they investigated the market’s best-in-class technology solutions and industry leaders for its next strategic relationship. Neo selected RMS Networks for its reputation, full-service capabilities and proprietary rVue technology as it eyes expansion into the United States.

“To maintain our highest standards of quality and ROI through our growth, we only choose partners who have already achieved success and respect in the competitive Out-Of-Home market,” said Benjamin Mathieu, CEO North America for Neo Advertising. “RMS Networks and their rVue technology is a perfect fit for this objective.”

Unlike other technology choices reviewed, RMS Networks’ rVue application enables outlets and advertising agencies to pull in additional advertising revenue immediately. It is a stand-alone application that can manage networks independently with drag and drop ease, or integrate with most other existing digital signage software, if desired.

“Neo Advertising has grown into one of Europe and Canada’s largest and most well-respected providers of digital signage. The industry is poised for record adoption over the next few years, and Neo is in an ideal position to capitalize on the wave,” notes Jason Kates, Founder, President and CEO of RMS Networks. “RMS is proud to work with Neo as they continue their impressive growth.”

About Neo Advertising: Neo Advertising is a global provider and operator of Digital Out Of Home networks and a leader in this industry. Neo Advertising operates 50,000 advertising screens; partners with tier-1 institutions as well as most prestigious real estate owners. Neo Advertising operates in Switzerland, Canada, Germany, Netherlands, United Kingdom, Portugal, Spain, Belgium, Poland and Italy.

About RMS: RMS is the leading internet-based, digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, RMS’ proprietary addressable advertising technology, high-traffic venues and consumers can access HD video content, create playlists and dramatically enhance the shopping experience. From its headquarters in Fort Lauderdale, FL., RMS has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS. Learn more at www.rmsnetworks.com.

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Bigmouthmedia, Europe’s largest independent Search Marketing Agency, has added the Italian GlobalMedia remit to its brand portfolio

Following its recent rebrand of Nordic, French and German offices, bigmouthmedia, Europe’s largest independent Search Marketing Agency has added the Italian remit to its brand portfolio.

The rebrand was unveiled at the IAB Exhibition last November where bigmouthmedia exhibited for the first time.

Chiara Zanetta MD of bigmouthmedia in Italy, responsible for driving growth and expansion under the new brand in the Milan office said, “We are thrilled to be a part of the bigmouthmedia brand in Italy. We have seen the fantastic reception the rebrand has received in France, Germany and the Nordics and know that the confident and exciting brand will be just as well received here.”

The expansion into Italy comes during an exciting year for bigmouthmedia – with the addition of Bravofly, Meridiana and Wall Street Institute to its already impressive client list. Bigmouthmedia is forging ahead retaining and expanding on its position as the leading digital marketing company in Europe.

Bigmouthmedia CEO, Steve Leach, spoke after the announcement, “Following on from the rebranding of Germany, France and the Nordics, it was the natural progression to include Italy. The growth and expansion that we have been experiencing throughout Europe has been exceptional and now with Italy also included under the bigmouthmedia banner the continuity of the brand’s expansion is clear.”

The future for bigmouthmedia sees further growth and development within its product portfolio, as well as further investment into the vertical-specific arena of Search Engine Marketing, with expansion of the agency’s expert teams in online retail, travel and finance marketing for customers including Hilton, British Airways, Experian and Barclays. In addition, further geographic footprints are in the development phase.

2007 has been a rewarding year for bigmouthmedia and its clients with a host of industry awards that include being named as a Financial Times UK Best Workplace, Media winners at the 2007 Fast Growth Business Awards, National Business Awards for Scotland as well as being short listed for four National Business Awards and an IMA Award for Media Agency of the Year.

About bigmouthmedia
Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: Search (PPC and SEO), Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Bigmouthmedia services big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Kodak, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Bigmouthmedia is a Deloitte Fast Growth winner and a 2007 FT Best Place to Work, The Company was also named the AXA Small to Medium Business of the Year at the 2006 National Business Awards, with comments from the judges including: “Successful on a global scale. Impressive, knowledgeable”, and “A real market leading service performed exceptionally well.”

Via EPR Network
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Welcome to EPR Advertising News

EPR Advertising News is a new blog, part of EPR Network, that is going to be focused on and will be covering the advertising news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution