Category Archives: Advertising Software

Video e-commerce advertising platform Blingby partners with KiwiTech

Washington DC, 2017-Mar-10 — /EPR Advertising News/ — KiwiTech, LLC, a startup accelerator and technology services company, has announced a strategic partnership with Blingby, an innovative digital advertising and marketing platform. Blingby users watch, buy, book or rent the styles and places that inspire them. However, Blingby is not only about fashion, lifestyle, or travel; it is adaptable to many different industries. Third-parties can also license and customize Blingby’s (bbStream) technology for use ontheir platform, enhancing their value proposition.

A truly groundbreaking innovation is Blingby’s bbstream, which can be integrated natively into content streams by producers CDNs and content distributors into their video content. Why should you care?

Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, etc., drop down from which you can click and execute a transaction.

It’s audience-agnostic, non-intrusive advertising that virtually eliminates the “ready fire aim” approach used by advertisers, replacing it with pinpoint accurate audience segmentation.

Blingby, founded in 2014, is a video content delivery and e-commerce marketing and advertising platform, engaging users in 185 countries. Blingby empowers marketers by providing them with a powerful, engaging and advert-less platform where the video and the proprietary bbStream experience drives user interaction. Blingby technology supports native and live streaming. Blingby is currently available on the web at www.blingby.com and on third-party websites, social media and as an Android or iOS mobile app through Google Play and iTunes.

“Blingby is a paradigm shift in marketing and advertising by transforming content into an informative, ’advert-less’ engagement applicable to different industries. We are excited to form this strategic alliance to help further transform Blingby’s unique platform,” said Rakesh Gupta, Founder and CEO, KiwiTech. “We’re committed to bringing the best of KiwiTech to help Blingby meet their business goals.”

“People’s tolerance to pushy and non-relevant and non-engaging marketing is rapidly diminishing. We built Blingby to solve this problem. We deliver a continuously-evolving, fully-immersive visual digital experience with high user engagement and conversion rates,” said Marcia Favale, President, CEO and Co-Founder of Blingby. “KiwiTech, with an extensive experience in the technology space, will augment our technology delivery to continuously reshape user engagement in digital media, helping us further deliver on the Blingby vision.”

KiwiTech brings a deep understanding of developed and emerging technologies such as virtual reality, augmented reality, artificial intelligence and visual recognition. “As part of this partnership, KiwiTech will provide exclusive technology capabilities to Blingby,” said Robert Stanicic, COO and Co-Founder of Blingby.

SOURCE: EPR Retail News

New Facebook Advertising Tool

While some companies struggle to survive online in today’s cutthroat online business environment, many are doing better than ever. Largely because they have mastered the proven but little-known strategies of making Facebook advertising actually work.

That’s the opinion of Roger Hall, an independent copywriter and producer of the just-released tool for Facebook advertisers, the “Facebook Advertising Text Generator“.

“Online advertisers and their agencies today need solid, reliable information on what works in Facebook online advertising – and what doesn’t,” says Roger Hall, Facebook advertising specialist and author. “As a freelance online copywriter I have hundreds of people contacting me asking questions such as;

– How can I structure Facebook advertising that will get a good response?
– How can I get more cost-effective results from my Facebook ads?

I developed the online Facebook Advertising Text Generator to give these folks some of the answers. What makes this tool different is this; it’s not based upon theories or untested ideas. Each of the methods built-into the tool has been thoroughly tested and proven by leading US e-commerce research companies.

Unlike many of today’s information sources, Hall points out; this tool is available at no charge. “A lot of companies can’t afford to hire consultants. And it takes time to read an entire book, listen to a CD or attend a seminar,” notes Hall. “This free tool, containing 11 proven Facebook advertising tactics, has been created for them and takes less than 2 minutes to get.”

The Facebook Advertising Text Generator tool can be accessed online, free of charge, right now by visiting; http://FacebookAdTactics.com/text-generator

Via EPR Network
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Advertisers looking to deliver Internet ad campaigns directly in the users pocket can now use the TMS ADCodes

Advertisers looking to deliver Internet ad campaigns directly in the users pocket can now use the “TMS ADCodes” service from MobiTMS a Internet Mobile Services provider. “Mobile ADS, just one click away, now with MobiTMS”.

Advertisers looking to deliver Internet ad campaigns directly in the users pocket can now use the “TMS ADCodes” service from MobiTMS a Internet Mobile Services provider.

MobiTMS offer an approach to mobile advertising as a business decision not anymore a technical challenge for ad agencies (for the development) and consumers (for the access).

After the successful launching in Asia of a NIKE/Ogilvy campaign which offered Mobile Ads videos of NBA stars (Lebron James, Kidd, Pierce, Stoudemire), MobiTMS (www.mobitms.com) the provider of “TMS” a suite of Mobile Internet Services announced the worldwide launching of its Mobile Advertising service “TMS ADCodes” which will make ad campaigns accessible to more than 500 million mobile phones, including 450 phone models operating on more than 350 wireless networks worldwide. This platform enables AD Agencies to get mobile sites, include videos, transfer RSS Feeds & well-known digital tools contents (TMS offers an automatic mobile version of blogs, Flickr albums, Twitter feed, Shozu feed…), develop mobile polls, create the linked TMS 2D barcode and follow the campaign statistics in real time on-line.

The service opens a way to launch mobile Internet campaigns over GPRS, 3G or WIFI networks and offers a user friendly access with just one mobile scan on a TMS barcode incorporated on print ads or on a web site.

About MobiTMS
MobiTMS (http://mobitms.com) is the provider of the wireless “TMS” suite of Internet Mobile Services – a “SMS 2.0” company – which allows consumers to Access, Surf and/or Buy contents or products with mobile phones in 1 sequence. TMS is “SIM card OPEN” and can be used everywhere in the world. The TMS Platform associates a new generation of tools: an international standard 2D barcode platform (which can generate QR, EZ, Datamatrix codes), a mobile contents management platform (Mobile reader of RSS feeds and web blogs), a Mobile Payment solution (with real time mobile billing, Telco independent) and a Payback program (which allows a user to win money for his TMS wallet after he has watched mobile Ads). MobiTMS offers the TMS services: “TMS Factory” and “TMS Mobile Payworld” to the Mobile Internet user community via its Web & Wap Portal “TMS Republic” (www.tmsrepublic.com). And the TMS solution (TMS ADCodes & TMS MediaCodes) to worldwide partners from Advertising & Media linked to I.C.E (Information, Communication, Entertainment) businesses

Via EPR Network
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Welcome to EPR Advertising News

EPR Advertising News is a new blog, part of EPR Network, that is going to be focused on and will be covering the advertising news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution