Category Archives: Advertising Solutions

Video e-commerce advertising platform Blingby partners with KiwiTech

Washington DC, 2017-Mar-10 — /EPR Advertising News/ — KiwiTech, LLC, a startup accelerator and technology services company, has announced a strategic partnership with Blingby, an innovative digital advertising and marketing platform. Blingby users watch, buy, book or rent the styles and places that inspire them. However, Blingby is not only about fashion, lifestyle, or travel; it is adaptable to many different industries. Third-parties can also license and customize Blingby’s (bbStream) technology for use ontheir platform, enhancing their value proposition.

A truly groundbreaking innovation is Blingby’s bbstream, which can be integrated natively into content streams by producers CDNs and content distributors into their video content. Why should you care?

Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, etc., drop down from which you can click and execute a transaction.

It’s audience-agnostic, non-intrusive advertising that virtually eliminates the “ready fire aim” approach used by advertisers, replacing it with pinpoint accurate audience segmentation.

Blingby, founded in 2014, is a video content delivery and e-commerce marketing and advertising platform, engaging users in 185 countries. Blingby empowers marketers by providing them with a powerful, engaging and advert-less platform where the video and the proprietary bbStream experience drives user interaction. Blingby technology supports native and live streaming. Blingby is currently available on the web at www.blingby.com and on third-party websites, social media and as an Android or iOS mobile app through Google Play and iTunes.

“Blingby is a paradigm shift in marketing and advertising by transforming content into an informative, ’advert-less’ engagement applicable to different industries. We are excited to form this strategic alliance to help further transform Blingby’s unique platform,” said Rakesh Gupta, Founder and CEO, KiwiTech. “We’re committed to bringing the best of KiwiTech to help Blingby meet their business goals.”

“People’s tolerance to pushy and non-relevant and non-engaging marketing is rapidly diminishing. We built Blingby to solve this problem. We deliver a continuously-evolving, fully-immersive visual digital experience with high user engagement and conversion rates,” said Marcia Favale, President, CEO and Co-Founder of Blingby. “KiwiTech, with an extensive experience in the technology space, will augment our technology delivery to continuously reshape user engagement in digital media, helping us further deliver on the Blingby vision.”

KiwiTech brings a deep understanding of developed and emerging technologies such as virtual reality, augmented reality, artificial intelligence and visual recognition. “As part of this partnership, KiwiTech will provide exclusive technology capabilities to Blingby,” said Robert Stanicic, COO and Co-Founder of Blingby.

SOURCE: EPR Retail News

EconomyPR.com Launches Press Release Writing Service for Entrepreneurs

Streamlined and Affordable; Do-It-Yourself PR for Amazon Sellers, Startups and Crowd-Funders

Cleveland, Ohio, June 26, 2015 — /EPR ADVERTISING NEWS/ — EconomyPR.com today announced the launch of its affordable, streamlined “do-it-yourself” public relations services for entrepreneurs, Amazon Sellers and crowd-funders today. Bridging the gap between random “gig economy” freelancers and premium agencies, EconomyPR.com has demonstrated in beta that it can deliver professionally-written press releases, blogs and media pitches at a fraction of the fees charged by agencies and publicists. The company’s do-it-yourself model enables clients who might not have even considered PR to conduct effective media campaigns.

“It’s time for the PR business to catch up with changes in the news industry as well as shifts in the way that creative work gets done,” said Hugh Taylor, the CEO and founder of EconomyPR.com. “Talented freelancers are available to work economically by the project. Entrepreneurial clients are taking media relations into their own hands. Journalists and bloggers are reachable directly and publishing online. The old barriers between a PR client and the media are disappearing. We’re leading the way in disrupting a field that’s ripe for change.”

Taylor, who has managed public relations in the Fortune 500 as well as for several venture-backed startups, founded EconomyPR.com after observing a disconnect in the modern public relations market. While many traditional PR firms require monthly retainers that can reach tens of thousands of dollars, the actual writing of a press release — which is all that some clients want — could be performed by freelancers for well under one hundred dollars. The proliferation of gig economy freelance sites such as Fiverr and PeoplePerHour has given public relations customers access to thousands of low-cost writing resources. However, quality and delivery can be unpredictable on these sites.

The challenge was to create an end product that met the client’s expectations while preserving the value of the gig economy. EconomyPR.com performs an essential editorial function, marshaling the resources of a skilled, curated freelancer base to enable low-cost press release writing for clients while enforcing professional standards for quality and message impact. The company also helps clients repurpose their press releases, adapting them into articles, blog posts and media pitch emails. In pre-launch beta, EconomyPR.com has helped dozens of entrepreneurs get their news picked up in the media.

EconomyPR.com’s basic offering is a 300 to 400 word press release for $25. Standard delivery is three business days. Extra charges apply for rush services and add-ons, such as blog post adaption and email pitches.

For more information, visit www.economypr.com.

END

Contact-Details: Hugh Taylor
(310) 383-7041
hugh@economypr.com

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We Are Social Appointed by Hunter For Global Project

Global social media agency We Are Social, has been appointed by the UK’s leading wellington brand, Hunter Boots, to deliver a global Facebook campaign this January.

The campaign will raise awareness of Hunter Boots during the time of year where many countries, including the UK, experience some of their most extreme weather conditions. It will also drive engagement levels among Hunter Boots’ Facebook community.

We Are Social is working with Hunter Boots’ UK and US offices to deliver the campaign, called “Together Through Any Weather” which launches on January 7th. It revolves around a Facebook app, through which Hunter Boots will offer its fans a prize every weekday through January based on the forecast for that day, such as wellington boots when it rains, or Fleece Welly Socks if it snows.

Fans will be asked to create and capture a picture based on the daily weather theme, and upload it to the app. Each day, Hunter Boots will select its favourite image, with the creator of that picture awarded with the featured prize.

While the weather featured in the app will be based on the London forecast and using weather data from the Met Office, fans globally will be able to enter the competition. Hunter Boots will be encouraging all its community globally to use their imaginations to create a winning image, regardless of their local weather conditions. Hunter Boots will also change its Facebook cover photo daily to reflect the weather in London.

Michelle Noschese, Marketing Manager at Hunter Boots said: “January is a key time of year for us, with people looking ahead to the rainy months to come, as well as coping with the current weather conditions. One of the few good things about a rainy day is that people get to wear their Hunter boots and We Are Social has used this insight to deliver a campaign which will allow our fans to have a bit of fun with the weather.

“While Hunter Boots is a British heritage brand, which is why we’ve focused on London weather, we’re hoping that our fans across the world embrace this campaign and get creative with their entries.”

James Lubbock, account director at We Are Social said:
“Hunter Boots is a well-loved brand, with a reputation for its top quality products, and the app is based on the idea that wearing Hunter boots is the best way to help you cope with all weather conditions. We’re looking forward to engaging with Hunter Boots’ community throughout January and hopefully seeing some really imaginative and creative photos from all around the world.”

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New Facebook Web-Traffic Videos Deliver Facebook Customers for Local Business

While some local businesses struggle to survive online in today’s cutthroat online business environment, many are doing better than ever. Largely because they have mastered the proven but little-known strategies of making Facebook actually work.

That’s the opinion of Roger Hall, an independent copywriter and producer of the just-released videos for Facebook advertisers, the ‘Facebook Traffic Video University’.

“Small business today need solid, reliable information on what works in Facebook traffic-getting – and what doesn’t,” says Roger Hall, Facebook advertising specialist and author. “As a freelance web-traffic specialist I have hundreds of people contacting me asking questions such as;

– How can I structure Facebook advertising that will get a good response?
– How can I get more cost-effective results from Facebook?

I released the online Facebook Traffic Video University to give these folks some of the answers. What makes these videos different is this; it’s not based upon theories or untested ideas. Each of the methods in the videos has been thoroughly tested and proven by leading US e-commerce research companies”.

Unlike many of today’s Facebook information sources, Hall points out; these videos are currently available at no charge. “A lot of local businesses and individuals can’t afford to hire consultants. And it takes time to read an entire book, listen to a CD or attend a seminar,” notes Hall. “These free videos, containing over 21 proven Facebook traffic tactics, has been created for them and each takes only 5-10 minutes to watch.”

The Facebook Traffic Video University videos can be accessed online, free of charge, right now by visiting; http://facebookadtactics.com/video-university. The free videos are available to all local businesses and online advertisers – both large and small – 24 hours a day, seven days a week.

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Tampa’s FX Marketing Group Agrees to Deal with Florida Sports Hall of Fame

Launching the celebration to honor 50 years of the Sunshine State’s sporting legends, FX Marketing Group has reached an agreement with the Florida Sports Hall of Fame to ensure the tribute to athletic excellence stands for future generations.

Tampa's FX Marketing Group Agrees to Deal with Florida Sports Hall of Fame

With a ribbon-cutting, grand-opening ceremony at its new home at Polk County’s Lake Myrtle Sports Complex set for June 22, a new era for the Florida Sports Hall of Fame begins as the Tampa-based firm takes responsibility for its media, licensing and sponsorship activities.

As a letterman at Florida State University and former National Football League wide receiver for the Tampa Bay Buccaneers and Green Bay Packers, FX Marketing’s senior partner, Barry Smith, holds an appreciation and reverence for the Florida Sports Hall of Fame’s inductees, nearly 200 of them from all regions and facets of the sporting community.

“These folks are legends of Florida’s sporting history, and their name and accomplishments deserve to be on display for everyone to see,” Smith said. “Their stories need to be told. The new building will be a terrific base, but we intend to take them to the public with a dynamic online presence and increased community-outreach events.”

As an official partner and sponsor, FX Marketing also will be coordinating the effort increase awareness in the Florida Sports Hall of Fame and develop creative and exciting corporate membership opportunities that support the Hall of Fame and its social outreach mission of fighting childhood obesity through promotion of organized youth sports, as well as promoting fitness for all Floridians.

Since 1996, FX Marketing has built itself into a national leader in the sports marketing and publishing, as well as client and event management. The firm’s stellar reputation recently earned endorsements from Florida Gov. Charlie Crist and the non-profit Florida Sports Foundation, which works with state leaders and sports–industry executives as the state’s official sports promotion and development group.

FX produces first-class annual publications for some of American largest governing bodies and management groups in American sporting industry, including Pro Football Hall of Fame, the NFL Alumni Association, ESPN, the PGA and Senior PGA tours, the Bass Anglers Sportsman Society, Major League Baseball’s Atlanta Braves, and, most recently, the NASCAR Hall of Fame in celebration of its inaugural class of inductees.

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New Facebook Advertising Tool

While some companies struggle to survive online in today’s cutthroat online business environment, many are doing better than ever. Largely because they have mastered the proven but little-known strategies of making Facebook advertising actually work.

That’s the opinion of Roger Hall, an independent copywriter and producer of the just-released tool for Facebook advertisers, the “Facebook Advertising Text Generator“.

“Online advertisers and their agencies today need solid, reliable information on what works in Facebook online advertising – and what doesn’t,” says Roger Hall, Facebook advertising specialist and author. “As a freelance online copywriter I have hundreds of people contacting me asking questions such as;

– How can I structure Facebook advertising that will get a good response?
– How can I get more cost-effective results from my Facebook ads?

I developed the online Facebook Advertising Text Generator to give these folks some of the answers. What makes this tool different is this; it’s not based upon theories or untested ideas. Each of the methods built-into the tool has been thoroughly tested and proven by leading US e-commerce research companies.

Unlike many of today’s information sources, Hall points out; this tool is available at no charge. “A lot of companies can’t afford to hire consultants. And it takes time to read an entire book, listen to a CD or attend a seminar,” notes Hall. “This free tool, containing 11 proven Facebook advertising tactics, has been created for them and takes less than 2 minutes to get.”

The Facebook Advertising Text Generator tool can be accessed online, free of charge, right now by visiting; http://FacebookAdTactics.com/text-generator

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Clickbooth Releases Study on How to Increase Conversions with Mothers Ages 35 to 55

The female consumer hold tremendous spending power – on average, around 75,000 per year – and women ages 35 to 55 make up the largest group of consumers online. Affiliate network Clickbooth tackled identifying the groups within this valuable demographic in part one of its “An Inside Look at Marketing to Women Ages 35 to 55” study, and now part two aims to teach Clickbooth clients how to convert the mothers within this group into customers. Author Sara Anderson pulls from several other studies to complete her own, and the results will prove valuable for those who create affiliate CPA network campaigns.

Anderson surmised the following about the individual mothers within this demographic: “She is strategic in her decisions, compares products, and actually uses her friend’s (or trusted online mommy networkers) opinions as the determining factor in whether she will buy into a product or not.”

She tells Clickbooth clients that when creating affiliate network campaigns, they must treat these consumers with respect and have patience with a sometimes longer sales process. If they do, their campaigns will be successful. She goes on to break down part two of the study into two essential actions for Clickbooth’s affiliate CPA network clients:

Spark a mother’s interest – Use empathetic ad copy that creates an emotional connection and that is family-oriented. Use photos of a mother with her children. Anderson quotes a recent Facebook study that showed that mothers relate best to photos of mothers with their children, next to mothers laughing, and finally, mothers multi-tasking. Landing pages in an affiliate network campaign should be simple in design, and the call to action should be family friendly.

Increase her desire and trust in the product – Quickly show a mother that other mothers approve of the product, through videos, surveys, product reviews and customer testimonials.

Close the sale with an easy shopping cart experience – There should be no confusion when filling out an order form. A clumsy shopping cart experience can destroy the trust that the affiliate CPA network campaign has built.

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U.S. Branding Group Acquires WEBKEY.COM Domain

Technology and E-marketing solutions company, U.S. Branding Group, LLC today announced their acquisition of the domain www.WEBKEY.com. With the recent worldwide launch of their innovative patented USB Insert™ – a breakthrough new product that integrates a detachable customized die cut paper web key into magazine ad inserts, brochures, mailers and print collateral, the company felt that the new domain name would be a better fit for their technology driven marketing solution.

“USB Insert™ and USB Insert ™ Pharma – is the first print to web tool that helps bridge the gap between traditional and E-marketing“, said Rich Butler, Managing Director. “Essentially our product is a routing device, or webkey, that whisks users away to a micro site, landing page, multimedia experience or presentation where they can learn, interact, engage, participate in a promotion, or simply shop”.

According to Butler, unlike the more expensive USB Flash Memory Sticks with pre-loaded content and storage flash memory, the USB Insert™ webkey is never static – simply change your creative strategy and continue to drive target audiences online again and again.

With increasing numbers of people using the web to obtain information about a broad range of products and services, the USB Insert™ webkey is a compelling innovative marketing solution for today’s digitally connected world.

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Affiliates at Clickbooth Maximize Organizations’ Marketing Budgets

Reduced marketing and advertising risk pushed Clickbooth to number 5 in the Inc. 500 fastest growing businesses in 2009. With their breakthrough approach to online marketing Clickbooth expects continued growth and a continual refinement of products through 2010. It is going to be a great year for organizations that discover Clickbooth. Publishers, otherwise known as affiliates, are brought together with advertisers through Clickbooth in order to benefit both sides of the fence. The network affiliates are producing increased return on investment (ROI) for organizations and it is transforming how organizations are viewing the placement of their marketing and advertising dollars.

January, 2010 – Clickbooth.com is changing marketing. It has traditionally been difficult for several organizations to determine how one can best maximize their advertising dollars. Clickbooth has been turning the marketing and advertising industry on its ear over the past few years by having advertisers and affiliates network together through their innovative program.

The affiliates share revenue with advertisers in a high-integrity forum, which has resulted in increased ROI and greater traceability of organizational expenditures. As a result the network affiliates are transforming the marketing and advertising landscape and funneling organizations’ budgets from traditional types of advertising to more effectual and accountable methods of marketing.

Clickbooth streamlines the process for advertisers to access high-integrity affiliates for synergistic marketing campaigns. The affiliates network is populated by some of the best in the business. Many of which, work exclusively with Clickbooth.

The result of the network affiliates program boosted Clickbooth to number 1 in the advertising and marketing category in the Inc. 500 for 2009. Their growth over the previous four years was 12,000%. Achieving such a high growth rate in the marketing and advertising industry does not happen unless marketers and advertisers are getting something valuable for their money.

For more about Clickbooth and their network affiliates visit: http://www.clickbooth.com.

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rVue Online Digital Out-of-Home Media Planner Launched

We’ve all seen it. Advertisers either spending days on DOOH media planning or avoiding the media altogether with the same objections: fragmentation within the industry, lack of reach and the time it takes to create a strategic media plan. From emails and phone tag, to spreadsheets and middlemen, sophisticated ad planners found their time consumed by the most mundane portion of the planning process.

On the other side of the equation, networks were reluctant to allocate inventory to third parties, slash pricing or pay higher commissions, instead wishing to maintain some control over their inventory valuation and commoditization.

Times have changed. DOOH has grown and evolved while advertisers are turning away from traditional media and looking for innovative digital solutions. The rVue, Inc. executive and technology team has been immersed in the Digital Out-of-Home for years, consistently building solutions that drive efficiency and ease of use.

rVue, Inc. announced the launch of its web-based DOOH media planner, which blankets the industry by connecting participating networks with ad agencies and advertisers looking to advertise on digital signage screens and billboards. The open and free-to-use rVue Media Planner enables agencies to easily create a DOOH media plan, saving them precious planning time and expanding their DOOH reach by introducing them to participating networks they may not currently have on their radar.

rVue’s “social networking meets search engine” approach connects advertisers with networks that fit their search criteria. There is no cost or obligation for advertisers, agencies or networks to use the media planner and no inventory allocation or aggregation is required. Networks are, however, encouraged to put their “best foot forward” by maintaining their profile with accurate and current data, such as audience demographics, impressions and third party studies as well as location, content and technology specifications and other relevant information. This becomes the basis by which agencies evaluate networks for their media plan. Networks always maintain the “final say” by being able to accept or reject any offer made to them.

The media planner is just one of the core software offerings within rVue’s suite of technology. Currently, rVue has enrolled more than 35 networks representing over 157,000 touchpoints in major DMAs in the United States and Canada, with several European networks becoming available in early 2010. As part of a strategic relationship, BroadSign Open’s more than 230 digital signage networks in 25 countries are automatically eligible to adopt the system.

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The Already Powerful MySign.TV Digital Signage Software Solution Has Been Enhanced With New Features

MySignTV has published a new version of its digital signage software, as the company has already been offering services for digital dynamic network systems. With a considerable amount of niche market experience and a strong background, the company has managed to expand the features of the MySignTV digital signage product beyond all expectations and at this time it is considered to have an excellent price versus quality ratio. Currently, the latest update offers increased usability because of a redesigned graphical user interface as well as new features that allow complete and transparent management of all digital signage content display on a network.

As digital signage is a form of electronic display that supports various forms of content, such an implementation requires a software solution that can help in properly creating, displaying and managing the digital signage network. In the new version of MySignTV, there are three components that help its users to create and manage individual advertising content. The components are MySignTV Player, MySignTV Designer and MySignTV Content Scheduling & Management component, forming a software bundle that offers a complete digital signage software solution.

“Our software package offers complete scalability for digital signage network owners as their infrastructure can always expand without any problem in terms of management and display capabilities, since we offer the ability to purchase one or more individual software components as per the very custom requirements of each digital signage project”, said Mr. Adly Oren, Senior Sales Manager, MySignTV. “There is no comparable solution on the market at this price point” is how Mr. Adly Oren describes the latest MySignTV digital signage software version.

Beyond improved and more scalable software elements, MySignTV has also managed to build a unique reseller program that allows digital signage professionals from all around the world to signup as part of the MySignTV partnership network and start earning as much as they wish, based on a well designed overpricing strategy. As MySignTV does not actually sell directly to its customers, there is a considerable potential of revenue for all major geographic partners, since most customer leads registered by MySignTV are actively being directed to such regional resellers.

For additional information regarding MySignTV digital signage software (pdf file), as well as the reseller program (pdf file) available, feel free to visit www.mysign.tv.

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New Start Up Gives Smes A Cost Effective Tool To Evaluate Online Expenditure

Smart Digital Spending, a New York start-up launched today, offers a new approach to analyzing online advertising which could save firms thousands of dollars each year. Smart Digital Spending provides written, audio and video instructions on how to analyze online campaigns using data analysis techniques in order to make simple yet effective media optimization decisions. Offering data analysis advertising tutorials is the brainchild of online marketing analyst Eric Melchor.

New Start Up Gives Smes A Cost Effective Tool To Evaluate Online Expenditure

Paula Lynn commented, “I think there is a real need for these tutorials. Marketing data analysis is usually seen as really complex and hard to implement, but these guides explain how advertisers can incorporate online media measurement into their media planning strategy very easily. There may be other options out there, but simplicity doesn’t seem to be what is happening with other companies offering their services”.

According to Eric Melchor, “The natural instinct of an internet marketing analyst with no media planning experience is to track and measure as many metrics as possible in order to learn about the campaign at maximum granularity. This results in a virtually endless amount of wasted time since this won’t change the way advertisers plan future media buys nor generate a better ROI on advertising dollars spent.

Media planners and buyers who are capable of performing proven data analysis techniques on their own are much more likely to focus on what is actionable, identify areas where to minimize costs and implement optimization decisions based off strategic findings that will enhance campaign performance.”

Firms of any kind can purchase and download these tutorials that are designed for paid search, online display and mobile marketing at www.smartdigitalspending.com. Firms can even choose to pay a low monthly subscription that gives them access to all tutorials for free and are able to have Eric Melchor as an available resource to call on for matters relating to measuring digital advertising.

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ONTrack Network and rVue – Betting on Digital Out-of-Home

As an advertiser, imagine being able to reach millions of some of the most well-educated, affluent consumers around. We’re talking about 98 million consumers – you heard right – 98 million viewers gathered in casinos, high-end restaurants and bars, sports venues and entertainment destinations throughout North America, completely focused on the live horse races being broadcast on in-house screens. Imagine your ad being seen by this extraordinarily valuable audience, drawing the same attention as the race itself.

Imagine no more…thanks to ONTrack Network and rVue, access to this highly-targeted audience is now a reality. With over 60 years of experience in the horse racing industry, TelePhoto Technologies, Inc., through its ONTrack Network, has placed 66,000 digital signage screens in over 1,100 racetracks and off-track betting sites throughout the U.S. and Canada. In a fragmented media world, ONTrack delivers the full attention of extremely desirable, hard-to-reach consumers directly to  and rVue is the media platform that now makes it happen with incredible ease.

rVue, a free Software as a Service (SaaS) model available to the advertisers, digital out-of-home (DOOH) industry and developed by Fort Lauderdale-based Argo Digital Solutions, Inc. (Argo), empowers media planners and advertisers with the tools necessary to search target markets, plan media campaigns, place and buy network advertising, upload and distribute high-quality content and monitor results. Effectively reaching quality and receptive audiences offered by networks like ONTrack makes rVue a valuable platform for advertisers and agencies alike. rVue continues to partner with the best and most compelling venues around.

“ONTrack believes that rVue is here to change the media landscape for digital out-of-home,” states Ted Bradley, ONTrack’s Chief Sales Officer. “With rVue, we have a reliable and trusted partner with the know-how, fortitude and experience to provide advertisers with real value through their media platform. We are very excited about the opportunity to partner with rVue and deliver our premier locations to ad agencies.”

“The effectiveness of digital out-of-home in this type of entertainment venue is impressive,” says Jason Kates, CEO and founder of Argo Digital Solutions. “ONTrack is the perfect example of a robust network who has positioned themselves perfectly to give advertisers an edge in the DOOH marketplace.”

To learn more about ONTrack Network, race on over to www.ontnetwork.com. For more information on rVue, visit www.rVue.com.

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Nobelvision Has Recently Joined The Growing List Of Rvue Network Partners

NobelVision™, a digital out-of-home network comprised of nearly 700 professional dental offices throughout North America, has recently joined the growing list of rVue network partners. rVue, the digital out-of-home search engine developed by Argo Digital Solutions (Argo), offers advertisers a unique and cost effective way to reach the highly targeted, affluent and able-to-buy audience captured by this healthcare venue.

Created for and owned by Nobel Biocare, the world leader in esthetic dental solutions, the NobelVision™ Network is operated by Creative Marketing and Merchandising Media Solutions (c3ms) and delivers entertaining and informative programming to a captive audience of patients and caregivers in reception areas of oral surgeons and general dental practitioners throughout the United States and Canada. In addition to continued development within North America’s market, this rapidly-growing network is poised to expand to Europe, the Middle-East, and Asia in the near future, aggressively taking its current 1,000 screens to 2,500 screens by year-end 2010.

NobelVision™ is a customized in-office channel of dental healthcare information specifically designed to deliver quality educational, informational and entertainment segments to a targeted, health conscious audience via an IP-based, networked narrowcast system. With dwell times exceeding 30 minutes, the NobelVision™ Network provides advertisers with a unique opportunity to market their products and services to a captive audience with known demographic and statistical data. Through full-motion, full-color video content, NobelVision™ engages their audience at a time when they are highly attentive and receptive.

“We are looking forward to benefitting from Argo’s expertise and understanding of how digital out-of-home media should be viewed and positioned within the planning, buying and execution cycles,” states Ray Heiser, President and CEO of c3ms’ NobelVision™ Network. “The rVue search platform has taken an innovative approach to DOOH advertising, giving our network a unique opportunity to be targeted by advertisers and agencies on a global scale.”

c3ms is a premier integrator/operator of digital signage solutions in medical and dental reception areas. Creative marketing and merchandising media solutions from c3ms deliver value for practitioners by helping them grow their practice. For patients, value is provided through informative and entertaining programming while they wait for appointments. Advertisers have access to a highly-targeted, able-to-buy captive audience.

NobelVision™ adds yet another place-based media outlet to rVue’s extensive list of advertising venues. rVue’s full-cycle media search engine platform is unique to the industry in that it empowers media planners and advertisers with the tools necessary to search target markets, plan media campaigns, place network advertising, upload and distribute high-quality content and monitor their reach, simplifying the process of buying digital out-of-home.

“NobelVision’s™ network model and overall development strategy geared towards accelerating their growth over the next few years is impressive,” says Jason Kates, CEO and founder of Argo Digital Solutions. “The global expansion projected for their network will reinforce the power and scalability that rVue’s automated platform brings to the digital out-of-home arena and we are proud to welcome them into rVue.”

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Adverto TV’s Digital Network Now Available through rVue Addressable Advertising Exchange

Adverto TV, a leading provider of digital place-based media in supermarkets, deli’s, bagel shops, convenience stores and grocery stores, recently enrolled its rapidly growing network into rVue, Argo Digital Solutions’ (Argo) addressable advertising exchange for digital out-of-home (DOOH). The automated platform will enable advertisers to reach consumers when they are not at home and closest to the point of purchase.

Adverto TV strategically deployed its network in the fastest growing markets in the country, targeting densely populated areas of New York. By doing so, they have amassed a broad audience base, with plans for continued expansion and growth into other markets. Offering digital advertising opportunities at crucial junctures in stores, malls and restaurants, Adverto TV provides advertisers with a consumer reach that spans a dynamic marketplace, ranging from consumer packaged goods, health and beauty aides to travel and leisure.

“Out-of-Home advertising has dramatically altered the way consumers receive information,” states Michael Stanley, Vice President of Marketing at Adverto TV. “Our digital signage marketing networks provide advertisers with timely, effective and measurable impact by reaching consumers at the point-of-purchase when they are naturally receptive to selling messages. With rVue’s web-based user interface, advertisers will now be able to plan, buy, upload and track their media campaign online, all in one place.”

Adverto TV is a cutting-edge provider of in-store and point-of-purchase (POP) marketing, utilizing LCD screens, smartly placed in high-traffic, highly-visible locations throughout their retail partners stores. With over 130 screens throughout the New York area, advertisers have access to over six and half million monthly viewers, characterized by a broad set of demographics.

The addition of Adverto TV into rVue comes on the heels of tens of thousands of rVue screen enrollments with other network partners such as LevelVision College, Hercules Networks and Waiting Room Promotions. In addition, rVue’s strategic alliance with BroadSign, a leading provider of software solutions for digital signage, creates unique opportunities for any of the 160-plus BroadSign-powered networks who can now benefit from rVue’s web platform.

While rVue is often associated with other industry aggregators, this full-cycle media exchange is unique in that it empowers media planners and advertisers with all the tools necessary to plan media campaigns, place network advertising, upload and distribute high-quality content and monitor their reach, simplifying the process of buying digital out-of-home.

“Partnering with networks like Adverto TV only enhances the advertising opportunities available to media planners and ad agencies through rVue,” says Jason Kates, CEO and founder of Argo Digital Solutions. “Adverto TV caters to our advertisers with state-of-the-art, strategically-placed LCD screens that optimize the consumer’s overall in-store experience in some of the most desirable and high-trafficked venues available.”

About Argo Digital Solutions:
Argo’s innovative digital media technologies connect advertisers to consumers around the world. As a web-based media company, Argo continuously focuses on providing the tools to deliver rich media, DOOH and mobile technology solutions. Founded in 1995 by Jason M. Kates, Argo’s global headquarters is in Fort Lauderdale, Fla. For more information, visit www.argodigitalsolutions.com.

To learn more about Adverto TV, visit www.Adverto.tv.

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Theresa Fletcher Joins Argo Digital Solutions As Chief Revenue Officer

Argo Digital Solutions (Argo) announced today that it has appointed Theresa Fletcher as the company’s Chief Revenue Officer. Fletcher was selected for this position based on her notable track record of success in high-level business strategy, driving sales, market share and bottom line profitability for Fortune 100 media companies.

In her previous position as Area Vice President/General Manager of Comcast Spotlight, Fletcher was responsible for market consolidation and reorganization within the 17th largest DMA in the country and, in turn, increased the company’s revenue over 500% to $150 million. Prior to Comcast, Fletcher’s career included key executive positions within Continental Cablevision, Media One and AT&T where she was largely responsible for turnaround management following the company’s mergers and acquisitions, cross-functional collaboration, profit and loss management, business reengineering, strategic planning and competitor analysis – all leading to accelerated growth and profitability.

Fletcher was tapped by Argo for her vast array of experience in developing sales strategies that compliment multi-platform initiatives such as online, television, videos on demand, addressable advertising and Hispanic advertising. She has earned a stellar reputation for taking challenging opportunities and fragmentation and turning them into highly profitable enterprises with integrity. The appointment of Fletcher to this position marks another jewel in Argo’s management crown as the company has strategically expanded its executive team to include an impressive list of technology, financial, media and marketing leaders.

In her new position, Fletcher’s first area of focus is to further accelerate the current momentum and success of rVue, the company’s addressable advertising exchange for digital out-of-home (DOOH). Launched in its latest generation a few months ago, rVue has been enrolling networks almost daily. Originally developed and utilized by Argo’s team of engineers to manage and distribute high quality content within large and complex networks under the company’s control, today’s rVue is built for with the DOOH and advertising industries in mind. It connects fragmented networks and advertisers, simplifies media planning and makes the distribution of high quality content distribution easy and powerful. Unlike media aggregators, Argo’s rVue model provides a ‘pay-per-click’ approach, reminiscent of Google and eBay, which empowers DOOH networks and advertising agencies to take greater control and be rewarded. Through rVue, advertisers can complete a media buy, deliver high quality content and obtain results easily, while adding one of the fastest growing new medias to their media toolbox.

About Argo Digital Solutions:
Argo’s innovative digital media technologies connect advertisers to consumers around the world. As a web-based media company, Argo continuously focuses on providing the tools to deliver rich media, DOOH and mobile technology solutions. Founded in 1995 by Jason M. Kates, Argo’s global headquarters is in Fort Lauderdale, Fla. For more information, visit www.argodigitalsolutions.com.

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Hercules Networks’ ACMs Now Available To Major Advertising Agencies Through rVue

Hercules Networks, which offers Automated Charging Machines (ACM’s) for cell phones, PDAs and mp3s in theme parks, malls and bars in top DMAs throughout the country has recently enrolled its expansive digital signage network into rVue, Argo Digital Solutions’ addressable advertising exchange for digital out-of-home (DOOH).

herculesnetworks

ACM’s offer convenience to those on-the go, as well as a highly targeted advertising medium for the major advertisers trying to reach them where they make purchasing decisions. Projecting a growth of more than double its number of screens by 2009, Hercules’ CEO Paul King’s initial attraction to Argo’s rVue exchange was it’s simplicity and automated ‘pay-per-click’ approach to DOOH, reminiscent of Google and eBay’s models for the Internet.

“It’s an incredible challenge to engage an audience for any length of time through advertising, but ACM’s can do just that by providing a 10 minute captive audience while customers wait for their phone, PDA or Ipod to charge,” said Paul King, CEO of Hercules Networks. “The partnership with rVue will dramatically increase our ability to offer a simple and integrated out-of-home solution to advertisers and media planners.”

Last month, Argo launched an enhanced, next generation version of rVue, which connects digital out-of-home networks with a growing list of advertising agencies and media planners looking to reach targeted consumers while they are on-the-go and near the time of purchase. This development has generated a second quarter, six figure digital media buy through the platform by a leading provider and innovator of eye care services, with an anticipated result of more than 9 million impressions. rVue’s automated approach is unique to the industry, has reduced the average time it takes to create a media plan in DOOH and allows advertisers and outlets to control the process.

“This is truly a pioneering and long-awaited technology that has come alive thanks to Hercules Networks,” notes Jason Kates, CEO of Argo Digital Solutions. “We now have the ability to give our advertisers the opportunity to utilize customized brand content and cutting-edge technology to drive sales with access to a more captive audience than ever before. ACMs are a huge step in the development of DOOH.”

NY-based Hercules Networks produces and distributes Automated Charging Machines (or ACM’s) that charge consumers cell phones while they are on-the-go. A rapid, 10-minute charge gives the consumer a quick boost of juice, and gives advertisers a 10-minute captive audience. ACM’s can charge up to 18 devices simultaneously by providing the most common charging tips on every ACM. The company recently installed charging stations at the Boston Celtics Stadium through a partnership with ATT, and is also negotiating to put ACM’s in Las Vegas casinos. Visit www.herculesnetworks.com for more information.

Argo Digital Solutions, Inc. is the leading digital media and technology company that provides innovative solutions that moves the analog to digital. Through rVue, Argo’s addressable advertising exchange with an Internet based, ‘pay-per-click’ approach, high-traffic venues can access HD video content, create play lists, dramatically enhance the shopping experience and monetize their network. Advertising agencies can reach their target audience at or near the time of purchase. The technology is platform-agnostic and can work independently or layer on most current industry applications. From its headquarters in Fort Lauderdale, Fla., Argo has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster and Subway with innovative technology solutions that drive ROI. Learn more at www.argodigitalsolutions.com and www.rVue.com.

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LevelVision LLC Has Recently Enrolled Its Expansive Digital Signage Network In College Bookstores Into rVue, An Addressable Advertising Exchange For Digital Out-Of-Home

Digital outdoor and LCD technology innovator LevelVision LLC has recently enrolled its expansive digital signage network in college bookstores into rVue, Argo Digital Solutions, Inc.’s (Argo) addressable advertising exchange for digital out-of-home (DOOH). With digital signage in almost 300 college bookstores in 234 cities across 44 states, LevelVisionTM:College joins rVue’s rapidly expanding directory of outlets connecting to media planners, major advertisers and paid advertising.

LevelVisionTM:College’s widespread coverage includes 49 of the top 50 DMAs, 11 of 12 NCAA Division I conferences and utilizes BroadSign Open. The company’s initial attraction to Argo’s rVue exchange was the quality of its technology and its automated “pay-per-click” approach to digital out-of-home, reminiscent of Google and eBay’s models for the Internet.

“The decision to integrate BroadSign Open and rVue into our venue-based ad network was an easy one. LevelVision specializes in inventing innovative media technology solutions. Through rVue, our unique and impactful digital floor screens will be accessible to a wider range of ad agencies looking to reach college students – when they’re on-campus and at-retail. It is a powerful solution that helps monetize networks with an easy to use, web-based user interface,” says Bob Martin, President and CEO of LevelVision LLC, who was formerly an award-winning media director at Universal McCann.

Last month, Argo launched an enhanced, next generation version of rVue, which connects digital out-of-home networks with a growing list of advertising agencies and media planners looking to reach targeted consumers while they are on the go and near the time of purchase. rVue’s automated approach has reduced the average time it takes to create a media plan in DOOH and allows advertisers and outlets to control the process.

“LevelVision’s floor-based video screens, as seen in the LevelVisionTM:College bookstore network, deliver an unavoidable and attractive advertising impression – truly an innovative and engaging way to reach 18-24 year old college students. Their locations are high-quality, high-traffic and highly desirable to advertising agencies targeting this often difficult to reach demographic,” notes Jason Kates,” CEO of Argo Digital Solutions. “We are proud work with LevelVision and welcome their network into rVue.”

About Argo:

Argo Digital Solutions, Inc. (Argo) is the leading digital media and technology company that provides innovative solutions that moves the analog to digital. Through rVue, Argo’s addressable advertising exchange with an Internet based, ‘pay-per-click’ approach, high-traffic venues can access HD video content, create play lists, dramatically enhance the shopping experience and monetize their network. Advertising agencies can reach their target audience at or near the time of purchase. The technology is platform-agnostic and can work independently or layer on most current industry applications. From its headquarters in Fort Lauderdale, FL, Argo has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster and Subway with innovative technology solutions that drive ROI. Learn more at argodigitalsolutions.com and rVue.com.

With offices in San Francisco and Roanoke, LevelVision is a media solutions company that brings advertising and information to previously unreachable, highly desired public and retail commercial locations. Its extensive patent portfolio provides it with a worldwide market for dynamic displays that deliver digital advertising and informational messages that are highly engaging to consumers in out-of-home locations. The Company’s media solutions are scalable, network-capable, and easy-to-use right out of the box. For retailers, LevelVision(TM) provides a new source of recurring revenue from in-store advertising and increased sales. For brands and advertising agencies, LevelVision(TM) effectively engages people closer to the point of decision, creating a new marketing dimension (“proxemic marketing”) that is micro-targeted. For more information, please visit the company’s website at http://www.levelvision.com.

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Nearly 300 companies rely on Acquirelists for customer-focused business marketing at budget-focused prices

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Acquirelists is a leading force in the development and implementation of exceptional B2B solutions and services. Our consultants integrate their field-proven expertise in business growth strategies with an accomplished appreciation of client identity, allowing you an advantaged position ahead of your competition.

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Acquirelists is committed to providing superior corporate services to both new and established enterprises. Our menu of custom services includes personalized consultation and development in numerous facets of business creation and business growth. Whether you are seeking a profitable way to utilize affiliate marketing strategies in your business, create a sophisticated financial plan to maximize your resources, enhance your professional image, or expand and develop your clientele, Acquirelists can match your needs with cutting edge solutions.

What does this mean to your business? As your complete and experienced industrial marketing consultant, we can:

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Acquirelists is the only company that combines the knowledge of your customers’ buying processes and a proven methodology that transforms sales and marketing to enable the “Perfect Conversation”. The result is increased sales in less time and higher returns from marketing investments.

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Integration Connects Digital Signage Inventory from BroadSign-Powered Networks with Advertising Space and Content within RMS Networks’ rVue Exchange

BroadSign International, Inc., a worldwide provider of “Software as a Service” (SaaS) solutions for managing digital signage networks, and RMS Networks, Inc., the leading digital marketing and technology solutions agency, have joined forces to offer advertisers easier-to-buy digital out-of-home media.

The integration has become possible due to the new open-standard cross-network media buying platform – BroadSign Open, scheduled for release in early 2009. The two companies have collaborated to connect BroadSign Open with rVue – a digital signage media-planning tool developed for the DOOH industry and used by RMS Networks. rVue’s addressable advertising exchange takes a ‘Google AdWords’ approach and applies it to the DOOH industry. RMS’ rVue exchange is a web-based application that enables advertisers to find and bid on digital out-of-home properties across multiple networks.

Thanks to the rVue/BroadSign Open collaboration, over 165 DOOH networks that run on BroadSign’s software can now add their inventory to RMS’ media planning platform, thus becoming part of the larger-scale media buys they didn’t have access to before.

BroadSign Open will grant rVue users access to its combined network media space to enable advertisers to target and execute digital signage campaigns across BroadSign-powered networks.

“Our relationship with RMS Networks gives our networks an opportunity to be seen by planners and advertisers via a unified interface and simplifies the process of buying digital out-of-home,” said Brian Dusho, President & Chief Strategy Officer of BroadSign International. “Coupling rVue with BroadSign Open brings together the best of two worlds: mass reach and micro targeting.”

“BroadSign is an established, worldwide provider of campaign fulfillment workflow for the industry with an impressive group of networks,” notes Jason Kates, Founder, President and CEO of RMS Networks. “The integration of our respective technologies is designed to further enable advertising agencies to easily plan and buy OOH media campaigns and measure their effectiveness.”

The rVue Ad platform also offers greater accountability and relevancy in advertising. With rVue’s innovative targeting tools and auction-based pricing system, advertisers can find the right context and audience for their advertising message, only pay for impressions delivered to their ads, and receive digital reporting within 24 hours.

Additionally, The Component Group, an Omnicom agency has endorsed rVue from the start and is very optimistic about this announcement. “We collaborated with RMS Networks over the last year to integrate what the agencies are looking for – a dashboard approach to segregate the digital out of home opportunities and allow an efficient buy to take place”, said Bob Chimbel, CEO of the Component Group. “The incorporation of rVue into BroadSign’s reach is game-changing. A platform of this scope now allows us to access digital Out-of-Home outlets in a way that was not previously available.”

About BroadSign:

BroadSign International Inc. is a leading worldwide provider of Software as a Service (SaaS) solutions for managing digital out-of-home networks. BroadSignTM Suite resolves the challenges facing modern digital signage networks: the need for acceptance by the mainstream advertising community, time to market and the need for full campaign execution functionality, accountability and true scalability. The software enables operators to target out-of-home audiences, sell network airtime; reliably play back scheduled content on each screen and account for campaign performance. Essential support and maintenance services are included in the per-player monthly license fee. BroadSign combines extensive expertise in digital signage software, media, advertising, and information technology and is a member of the Out-of-home Video Advertising Bureau (OVAB), OAAA, the Digital Signage Association and POPAI. Over 165 digital signage networks in 25 countries run on BroadSignTM Suite platform. The company’s corporate office, Operations, Support and Development facilities are located in Montreal, Canada. For more, visit broadsign.com.

About RMS:

RMS is the leading digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, RMS’ addressable advertising exchange, high-traffic venues and consumers can access HD video content, create play lists and dramatically enhance the shopping experience. Advertising agencies can reach their target audience at or near the time of purchase. The technology is platform-agnostic, and can work independently or layer on most current industry applications. From its headquarters in Fort Lauderdale, Fla., RMS has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS. Learn more at rmsnetworks.com and rVue.com.

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