Category Archives: Internet Marketing

Video e-commerce advertising platform Blingby partners with KiwiTech

Washington DC, 2017-Mar-10 — /EPR Advertising News/ — KiwiTech, LLC, a startup accelerator and technology services company, has announced a strategic partnership with Blingby, an innovative digital advertising and marketing platform. Blingby users watch, buy, book or rent the styles and places that inspire them. However, Blingby is not only about fashion, lifestyle, or travel; it is adaptable to many different industries. Third-parties can also license and customize Blingby’s (bbStream) technology for use ontheir platform, enhancing their value proposition.

A truly groundbreaking innovation is Blingby’s bbstream, which can be integrated natively into content streams by producers CDNs and content distributors into their video content. Why should you care?

Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, etc., drop down from which you can click and execute a transaction.

It’s audience-agnostic, non-intrusive advertising that virtually eliminates the “ready fire aim” approach used by advertisers, replacing it with pinpoint accurate audience segmentation.

Blingby, founded in 2014, is a video content delivery and e-commerce marketing and advertising platform, engaging users in 185 countries. Blingby empowers marketers by providing them with a powerful, engaging and advert-less platform where the video and the proprietary bbStream experience drives user interaction. Blingby technology supports native and live streaming. Blingby is currently available on the web at www.blingby.com and on third-party websites, social media and as an Android or iOS mobile app through Google Play and iTunes.

“Blingby is a paradigm shift in marketing and advertising by transforming content into an informative, ’advert-less’ engagement applicable to different industries. We are excited to form this strategic alliance to help further transform Blingby’s unique platform,” said Rakesh Gupta, Founder and CEO, KiwiTech. “We’re committed to bringing the best of KiwiTech to help Blingby meet their business goals.”

“People’s tolerance to pushy and non-relevant and non-engaging marketing is rapidly diminishing. We built Blingby to solve this problem. We deliver a continuously-evolving, fully-immersive visual digital experience with high user engagement and conversion rates,” said Marcia Favale, President, CEO and Co-Founder of Blingby. “KiwiTech, with an extensive experience in the technology space, will augment our technology delivery to continuously reshape user engagement in digital media, helping us further deliver on the Blingby vision.”

KiwiTech brings a deep understanding of developed and emerging technologies such as virtual reality, augmented reality, artificial intelligence and visual recognition. “As part of this partnership, KiwiTech will provide exclusive technology capabilities to Blingby,” said Robert Stanicic, COO and Co-Founder of Blingby.

SOURCE: EPR Retail News

Real Estate Lead Partner Moves Headquarters To Nashville TN

Nashville, TN, 2016-Oct-10 — /EPR Advertising News/ — Real Estate Lead Partner (www.realestateleadpartner.com) has made the decision to move their sales headquarters to Nashville, TN.

real-estate-lead-partner

Real Estate Lead Partner is a sales and marketing company that uses social media to help real estate and mortgage brokers get qualified leads for their agents.

Utilizing a customized approach with Facebook, Twitter, Google, Yahoo and other popular social media sites Real Estate Lead Partner can develop an individual affordable marketing budget that delivers guaranteed results.

Realestateleadpartner.com drives traffic back to tailored made landing pages that convert visitors into leads with conversions as high as 21.7%. Leads are then nurtured with proven drip email and SMS marketing follow up campaigns managed through an individual CRM (Contact Management System)

If you would like to receive a personalized quote for a real estate lead generation within your budget visit them online at www.realestateleadpartner.com or call 615-237-5524 and speak to an regional account executive today.

Press contact:

Jason Brockman
Real Estate Lead Partner
402 BNA Drive BLD 100 Ste 410
Nashville, TN 37217
(615) 237-5524

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Code18 Interactive Launches New WordPress Site for Bigelow Trading

New York, NY, August 6, 2015 — /EPR ADVERTISING NEWS/ — Code18 Interactive, a boutique digital agency based in New York City, is please to announce the launch of a new website for Bigelow Trading, http://www.bigelowtrading.com. This custom, fully responsive WordPress website provides a detailed online showcase for the various brands and products distributed in the USA by Bigelow Trading. As the import and distribution arm of New York’s landmark apothecary C.O. Bigelow, the oldest in America, Bigelow Trading represents the world’s finest heritage brands in beauty, grooming and personal care.

“We designed the Bigelow Trading site to make it easy for our client to build and manage multiple individual brand showcases,” says Code18 Interactive’s Creative Director Steve Pilon. “These showcases are unified by a consistent look and feel anchored in C.O. Bigelow’s iconic branding, yet still remain flexible enough to accommodate the unique needs and personality of each distributed brand.”

At launch, the site features individual showcases for Proraso and Marvis Toothpaste, two well known consumer brands from Italy, as well as the original Bloc Hyalin alum stone from France, and Gülsha rosewater from Turkey. “These are all rich, vibrant brands with many decades of history behind them,” says Pilon. “The Bigelow Trading site really brings each brand story to life. We knew we just wouldn’t be doing the brands justice if all we made was a simple product catalog.”

Code18 Interactive is a New York WordPress development agency that designs and develops custom WordPress websites and digital advertising campaigns for national consumer and media brands. Recent clients include C.O. Bigelow, GoGo squeeZ, Public Radio International, Graywolf Press, Unisom, TKTS, Five Points Journal, Algonquin Books, and many others. The company was originally founded in Atlanta, and relocated to NYC in 2012.

For more information, please visit http://www.code18.com

Contact-Details: Steve Pilon
Code18 Interactive
750 Varick St, 8th Floor
New York, NY 10013
404-585-2725
http://www.code18.com

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EconomyPR.com Launches Press Release Writing Service for Entrepreneurs

Streamlined and Affordable; Do-It-Yourself PR for Amazon Sellers, Startups and Crowd-Funders

Cleveland, Ohio, June 26, 2015 — /EPR ADVERTISING NEWS/ — EconomyPR.com today announced the launch of its affordable, streamlined “do-it-yourself” public relations services for entrepreneurs, Amazon Sellers and crowd-funders today. Bridging the gap between random “gig economy” freelancers and premium agencies, EconomyPR.com has demonstrated in beta that it can deliver professionally-written press releases, blogs and media pitches at a fraction of the fees charged by agencies and publicists. The company’s do-it-yourself model enables clients who might not have even considered PR to conduct effective media campaigns.

“It’s time for the PR business to catch up with changes in the news industry as well as shifts in the way that creative work gets done,” said Hugh Taylor, the CEO and founder of EconomyPR.com. “Talented freelancers are available to work economically by the project. Entrepreneurial clients are taking media relations into their own hands. Journalists and bloggers are reachable directly and publishing online. The old barriers between a PR client and the media are disappearing. We’re leading the way in disrupting a field that’s ripe for change.”

Taylor, who has managed public relations in the Fortune 500 as well as for several venture-backed startups, founded EconomyPR.com after observing a disconnect in the modern public relations market. While many traditional PR firms require monthly retainers that can reach tens of thousands of dollars, the actual writing of a press release — which is all that some clients want — could be performed by freelancers for well under one hundred dollars. The proliferation of gig economy freelance sites such as Fiverr and PeoplePerHour has given public relations customers access to thousands of low-cost writing resources. However, quality and delivery can be unpredictable on these sites.

The challenge was to create an end product that met the client’s expectations while preserving the value of the gig economy. EconomyPR.com performs an essential editorial function, marshaling the resources of a skilled, curated freelancer base to enable low-cost press release writing for clients while enforcing professional standards for quality and message impact. The company also helps clients repurpose their press releases, adapting them into articles, blog posts and media pitch emails. In pre-launch beta, EconomyPR.com has helped dozens of entrepreneurs get their news picked up in the media.

EconomyPR.com’s basic offering is a 300 to 400 word press release for $25. Standard delivery is three business days. Extra charges apply for rush services and add-ons, such as blog post adaption and email pitches.

For more information, visit www.economypr.com.

END

Contact-Details: Hugh Taylor
(310) 383-7041
hugh@economypr.com

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Chad Lieberman From 6W Teaches SEO: PPC vs. Organic Marketing

New York City, NY, February 26, 2015 — /EPR ADVERTISING NEWS/ — Chad Ian Lieberman, the lead Search Engine Optimization (SEO) specialist at 6WSEO, today announced the release of yet another of the company’s awesome SEO trainings on Pay per Click (PPC) marketing versus organic marketing.

The training aims at giving businesses insights on why they should opt for search engine optimization for their business websites, as opposed to going for PPC marketing upfront.

“Unlike PPC, SEO offers a long term traffic solution to a business. With PPC, your traffic stops coming in as soon as your pockets run dry. Of course, if you have very deep pockets, you can go with PPC solely. But it is advisable to take advantage of organic traffic from the search engines because it is easily achievable, keeps flowing for the long term, and is very affordable”, said Chad.

Although the SEO process takes time for the results to be visible, Chad advises that it is the best option if what a business seeks are long-term solutions to its web traffic and visibility problems. Organic traffic is timeless and once it starts coming in, it does not stop. The only time it may stop is if the foundation of your SEO campaigns was not on the right pillars, or if you used black hat techniques to achieve your rankings. These reasons may get your site dropped in the rankings or banned altogether when the search engines update their algorithms.

“For new businesses websites, one may opt to go for both SEO and PPC simultaneously. The PPC brings in instant traffic to the website so that you can kick start the business’ web traffic as you wait for the SEO efforts to yield results. However, as soon as your organic traffic kicks in, you should switch off the PPC campaigns. In any case, the organic traffic, if targeted right, should bring in buyers who help you recover/compensate the PPC costs used”, adds Chad.

About 6WSEO
6WSEO is a leading USA SEO agency based in New York. It is a top 100 SEO Agency in the US offering cost effective search engine optimization services and keyword research, which leads to highly effective and affordable organic marketing. Its services help both small and big businesses to get better visibility online. It offers creative and customized SEO programs for its clients. Among its services are On-Page SEO, Off-Page SEO and keyword research. Learn more on its blog http://www.6WSEO.com/blog.

Contact-Details: Pramod Sotto
212-600-0775
info@6wseo.com

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We Are Social Appointed by Hunter For Global Project

Global social media agency We Are Social, has been appointed by the UK’s leading wellington brand, Hunter Boots, to deliver a global Facebook campaign this January.

The campaign will raise awareness of Hunter Boots during the time of year where many countries, including the UK, experience some of their most extreme weather conditions. It will also drive engagement levels among Hunter Boots’ Facebook community.

We Are Social is working with Hunter Boots’ UK and US offices to deliver the campaign, called “Together Through Any Weather” which launches on January 7th. It revolves around a Facebook app, through which Hunter Boots will offer its fans a prize every weekday through January based on the forecast for that day, such as wellington boots when it rains, or Fleece Welly Socks if it snows.

Fans will be asked to create and capture a picture based on the daily weather theme, and upload it to the app. Each day, Hunter Boots will select its favourite image, with the creator of that picture awarded with the featured prize.

While the weather featured in the app will be based on the London forecast and using weather data from the Met Office, fans globally will be able to enter the competition. Hunter Boots will be encouraging all its community globally to use their imaginations to create a winning image, regardless of their local weather conditions. Hunter Boots will also change its Facebook cover photo daily to reflect the weather in London.

Michelle Noschese, Marketing Manager at Hunter Boots said: “January is a key time of year for us, with people looking ahead to the rainy months to come, as well as coping with the current weather conditions. One of the few good things about a rainy day is that people get to wear their Hunter boots and We Are Social has used this insight to deliver a campaign which will allow our fans to have a bit of fun with the weather.

“While Hunter Boots is a British heritage brand, which is why we’ve focused on London weather, we’re hoping that our fans across the world embrace this campaign and get creative with their entries.”

James Lubbock, account director at We Are Social said:
“Hunter Boots is a well-loved brand, with a reputation for its top quality products, and the app is based on the idea that wearing Hunter boots is the best way to help you cope with all weather conditions. We’re looking forward to engaging with Hunter Boots’ community throughout January and hopefully seeing some really imaginative and creative photos from all around the world.”

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New Facebook Web-Traffic Videos Deliver Facebook Customers for Local Business

While some local businesses struggle to survive online in today’s cutthroat online business environment, many are doing better than ever. Largely because they have mastered the proven but little-known strategies of making Facebook actually work.

That’s the opinion of Roger Hall, an independent copywriter and producer of the just-released videos for Facebook advertisers, the ‘Facebook Traffic Video University’.

“Small business today need solid, reliable information on what works in Facebook traffic-getting – and what doesn’t,” says Roger Hall, Facebook advertising specialist and author. “As a freelance web-traffic specialist I have hundreds of people contacting me asking questions such as;

– How can I structure Facebook advertising that will get a good response?
– How can I get more cost-effective results from Facebook?

I released the online Facebook Traffic Video University to give these folks some of the answers. What makes these videos different is this; it’s not based upon theories or untested ideas. Each of the methods in the videos has been thoroughly tested and proven by leading US e-commerce research companies”.

Unlike many of today’s Facebook information sources, Hall points out; these videos are currently available at no charge. “A lot of local businesses and individuals can’t afford to hire consultants. And it takes time to read an entire book, listen to a CD or attend a seminar,” notes Hall. “These free videos, containing over 21 proven Facebook traffic tactics, has been created for them and each takes only 5-10 minutes to watch.”

The Facebook Traffic Video University videos can be accessed online, free of charge, right now by visiting; http://facebookadtactics.com/video-university. The free videos are available to all local businesses and online advertisers – both large and small – 24 hours a day, seven days a week.

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New Facebook Advertising Tool

While some companies struggle to survive online in today’s cutthroat online business environment, many are doing better than ever. Largely because they have mastered the proven but little-known strategies of making Facebook advertising actually work.

That’s the opinion of Roger Hall, an independent copywriter and producer of the just-released tool for Facebook advertisers, the “Facebook Advertising Text Generator“.

“Online advertisers and their agencies today need solid, reliable information on what works in Facebook online advertising – and what doesn’t,” says Roger Hall, Facebook advertising specialist and author. “As a freelance online copywriter I have hundreds of people contacting me asking questions such as;

– How can I structure Facebook advertising that will get a good response?
– How can I get more cost-effective results from my Facebook ads?

I developed the online Facebook Advertising Text Generator to give these folks some of the answers. What makes this tool different is this; it’s not based upon theories or untested ideas. Each of the methods built-into the tool has been thoroughly tested and proven by leading US e-commerce research companies.

Unlike many of today’s information sources, Hall points out; this tool is available at no charge. “A lot of companies can’t afford to hire consultants. And it takes time to read an entire book, listen to a CD or attend a seminar,” notes Hall. “This free tool, containing 11 proven Facebook advertising tactics, has been created for them and takes less than 2 minutes to get.”

The Facebook Advertising Text Generator tool can be accessed online, free of charge, right now by visiting; http://FacebookAdTactics.com/text-generator

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Clickbooth Releases Study on How to Increase Conversions with Mothers Ages 35 to 55

The female consumer hold tremendous spending power – on average, around 75,000 per year – and women ages 35 to 55 make up the largest group of consumers online. Affiliate network Clickbooth tackled identifying the groups within this valuable demographic in part one of its “An Inside Look at Marketing to Women Ages 35 to 55” study, and now part two aims to teach Clickbooth clients how to convert the mothers within this group into customers. Author Sara Anderson pulls from several other studies to complete her own, and the results will prove valuable for those who create affiliate CPA network campaigns.

Anderson surmised the following about the individual mothers within this demographic: “She is strategic in her decisions, compares products, and actually uses her friend’s (or trusted online mommy networkers) opinions as the determining factor in whether she will buy into a product or not.”

She tells Clickbooth clients that when creating affiliate network campaigns, they must treat these consumers with respect and have patience with a sometimes longer sales process. If they do, their campaigns will be successful. She goes on to break down part two of the study into two essential actions for Clickbooth’s affiliate CPA network clients:

Spark a mother’s interest – Use empathetic ad copy that creates an emotional connection and that is family-oriented. Use photos of a mother with her children. Anderson quotes a recent Facebook study that showed that mothers relate best to photos of mothers with their children, next to mothers laughing, and finally, mothers multi-tasking. Landing pages in an affiliate network campaign should be simple in design, and the call to action should be family friendly.

Increase her desire and trust in the product – Quickly show a mother that other mothers approve of the product, through videos, surveys, product reviews and customer testimonials.

Close the sale with an easy shopping cart experience – There should be no confusion when filling out an order form. A clumsy shopping cart experience can destroy the trust that the affiliate CPA network campaign has built.

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U.S. Branding Group Acquires WEBKEY.COM Domain

Technology and E-marketing solutions company, U.S. Branding Group, LLC today announced their acquisition of the domain www.WEBKEY.com. With the recent worldwide launch of their innovative patented USB Insert™ – a breakthrough new product that integrates a detachable customized die cut paper web key into magazine ad inserts, brochures, mailers and print collateral, the company felt that the new domain name would be a better fit for their technology driven marketing solution.

“USB Insert™ and USB Insert ™ Pharma – is the first print to web tool that helps bridge the gap between traditional and E-marketing“, said Rich Butler, Managing Director. “Essentially our product is a routing device, or webkey, that whisks users away to a micro site, landing page, multimedia experience or presentation where they can learn, interact, engage, participate in a promotion, or simply shop”.

According to Butler, unlike the more expensive USB Flash Memory Sticks with pre-loaded content and storage flash memory, the USB Insert™ webkey is never static – simply change your creative strategy and continue to drive target audiences online again and again.

With increasing numbers of people using the web to obtain information about a broad range of products and services, the USB Insert™ webkey is a compelling innovative marketing solution for today’s digitally connected world.

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Affiliates at Clickbooth Maximize Organizations’ Marketing Budgets

Reduced marketing and advertising risk pushed Clickbooth to number 5 in the Inc. 500 fastest growing businesses in 2009. With their breakthrough approach to online marketing Clickbooth expects continued growth and a continual refinement of products through 2010. It is going to be a great year for organizations that discover Clickbooth. Publishers, otherwise known as affiliates, are brought together with advertisers through Clickbooth in order to benefit both sides of the fence. The network affiliates are producing increased return on investment (ROI) for organizations and it is transforming how organizations are viewing the placement of their marketing and advertising dollars.

January, 2010 – Clickbooth.com is changing marketing. It has traditionally been difficult for several organizations to determine how one can best maximize their advertising dollars. Clickbooth has been turning the marketing and advertising industry on its ear over the past few years by having advertisers and affiliates network together through their innovative program.

The affiliates share revenue with advertisers in a high-integrity forum, which has resulted in increased ROI and greater traceability of organizational expenditures. As a result the network affiliates are transforming the marketing and advertising landscape and funneling organizations’ budgets from traditional types of advertising to more effectual and accountable methods of marketing.

Clickbooth streamlines the process for advertisers to access high-integrity affiliates for synergistic marketing campaigns. The affiliates network is populated by some of the best in the business. Many of which, work exclusively with Clickbooth.

The result of the network affiliates program boosted Clickbooth to number 1 in the advertising and marketing category in the Inc. 500 for 2009. Their growth over the previous four years was 12,000%. Achieving such a high growth rate in the marketing and advertising industry does not happen unless marketers and advertisers are getting something valuable for their money.

For more about Clickbooth and their network affiliates visit: http://www.clickbooth.com.

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Bigmouthmedia Wins Travolution Award for Best Use of SEO

Bigmouthmedia’s innovative collaboration with luxury travel operator Kuoni has seen the agency win the prestigious Travolution Award for the best search marketing campaign of the year.

Walking away with the coveted prize for Best Use of search engine optimisation, Europe’s largest independent digital marketing agency was recognised for an international campaign that saw Kuoni enjoy a 100% increase in number one search rankings while achieving outstanding ROI. Praising the strategy for delivering a 104% increase in total unique search visitors within a year, a panel of experts singled out the project as an example of industry best practice.

“This was a fantastic demonstration of when SEO and user experience work hand-in-hand to create a powerful new proposition, especially with Kuoni’s new i-Travel proposition. The agency met all the client’s objectives and produced premium results with a clear return-of-investment,” said a panel spokesman.

Beating stiff competition from ambergreen, iCrossing, Latitude and Greenlight, bigmouthmedia’s campaign was selected for its implementation of constantly evolving SEO strategies including the use of social media releases and the exploitation of synergies between Kuoni’s PPC strategy and its search marketing activities.

“Our campaign was aimed at increasing search engine visibility, traffic and revenues, and I’m delighted that its success on all fronts has been rewarded with such a prestigious honour. Our internal staff have worked closely with bigmouthmedia throughout to deliver a particularly complex strategy, and this award is a richly deserved accolade for all involved,” said Joanna Edmunds, Kuoni’s Commercial Director.

Matt Rooke, eBusiness Director at Kuoni, added: “The statistics speak for themselves. Results like the 69% increase in organic search engine traffic we delivered over a single year have helped us achieve outstanding ROI on this campaign, while our use of innovative link building activities to increase rankings for targeted keyphrases and video listings has seen us earn first page rankings in Google for over 90% of our targeted keywords”

The Travolution prize rounds off a successful week for bigmouthmedia on the awards circuit. On Tuesday September 29th, the agency learned that it has also been nominated for Agency of the Year at the 2009 Marketing Industry Network Awards.

“I’m delighted to see our campaign recognised in this way. It’s a tribute to the very talented team that worked side-by-side with Kuoni on a constantly evolving campaign that used the very latest search technologies to great effect,” said Anneli Ritari, Senior Travel Strategist at bigmouthmedia.

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New Copywriting And Branding Service Brings Social Marketing To The Beauty, Fashion, And Lifestyle Industries

Amid New York Fashion Week and beauty conference HBA, international copywriter Katja Bartholmess launches COPYGOLD, a copywriting and branding service aimed at the fashion, beauty, and lifestyle industries.

She keeps her industry knowledge fresh by learning from the best, attending workshops and tradeshows and by engaging with those who create – or critique – the latest trends. “I have my feet planted firmly in the real world,” the copywriter says, “but I navigate the virtual world of social media just as effortlessly.” She is a prolific twitterer and blogger (her lifestyle blog is read in over 5 countries and has a devoted following) and has a place in the relevant social networks.

She has a strong view on social marketing: “I see an enormous, and widely untapped, potential for fashion, beauty, and lifestyle brands to really engage their audiences through social media. Consumers, especially the attractive younger age brackets, have come to expect their brands and designers to be approachable. And they use the virtual world to flaunt their likes and dislikes for everyone to see. – This is something that can be harnessed in many fascinating ways and used to spark interest, foster loyalty, and make more sales. COPYGOLD can help here.”

As someone who called home places as diverse as London, Tokyo, South Africa and has offices in New York and Berlin, copywriter Katja Bartholmess brings an intimate understanding of international markets to the table.

“I’ve been an independent copywriter for about seven years,” Katja Bartholmess says, “and I’ve been proud to count cosmetic brands like Clarins and fashion brands like No Nonsense among my clients. – It was time to narrow my focus to the industries I know in and out and love the most. COPYGOLD represents that.”

If you want to get in touch with Katja, just write to her at katja@copygold.com – she’d be delighted.

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New Start Up Gives Smes A Cost Effective Tool To Evaluate Online Expenditure

Smart Digital Spending, a New York start-up launched today, offers a new approach to analyzing online advertising which could save firms thousands of dollars each year. Smart Digital Spending provides written, audio and video instructions on how to analyze online campaigns using data analysis techniques in order to make simple yet effective media optimization decisions. Offering data analysis advertising tutorials is the brainchild of online marketing analyst Eric Melchor.

New Start Up Gives Smes A Cost Effective Tool To Evaluate Online Expenditure

Paula Lynn commented, “I think there is a real need for these tutorials. Marketing data analysis is usually seen as really complex and hard to implement, but these guides explain how advertisers can incorporate online media measurement into their media planning strategy very easily. There may be other options out there, but simplicity doesn’t seem to be what is happening with other companies offering their services”.

According to Eric Melchor, “The natural instinct of an internet marketing analyst with no media planning experience is to track and measure as many metrics as possible in order to learn about the campaign at maximum granularity. This results in a virtually endless amount of wasted time since this won’t change the way advertisers plan future media buys nor generate a better ROI on advertising dollars spent.

Media planners and buyers who are capable of performing proven data analysis techniques on their own are much more likely to focus on what is actionable, identify areas where to minimize costs and implement optimization decisions based off strategic findings that will enhance campaign performance.”

Firms of any kind can purchase and download these tutorials that are designed for paid search, online display and mobile marketing at www.smartdigitalspending.com. Firms can even choose to pay a low monthly subscription that gives them access to all tutorials for free and are able to have Eric Melchor as an available resource to call on for matters relating to measuring digital advertising.

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$75,000 Cash Prizes To Be Awarded To Winners Of Advertising Competition

Webtel.mobi, whose ultra low cost mobile calling and texting service is revolutionizing the way people make phone calls, has partnered with Zooppa, the world’s largest social network focused on user-generated advertising, to offer over $75,000 in cash prizes and recognition at an awards ceremony in Cannes, in an international advertising competition.

Webtel.mobi’s competition with Zooppa runs from May 14th through July 10th and is expected to generate a large number of viral ads. The prize money is a significant factor, and is reflective of the growing acceptance in the market that online-generated content has come to be regarded as a mainstream component of successful international advertising campaigns.

Zooppa is uniquely positioned to market Webtel.mobi. Each company is at the leading edge of its industry. Webtel.mobi is the first company to combine the affordability of internet-initiated mobile calls & texts with the convenience of mobile technology. Zooppa is a leader in the booming user-generated advertising movement.

As Zooppa CEO Wil Merritt said, “It’s great to team up with a company as forward-thinking as Webtel.mobi. This is the kind of project that really gets our creative community fired up.”

Webtel.mobi’s brief included the opening of the competition to all entrants, regardless of their medium of filming. A spokesman for Webtel.mobi said “Our company recognises that personal excellence and skill don’t always have the backing of large budgets, so whether entrants submit content generated by mobile phone filming or professional edit suites – it’ll be the skill and innovation of the creators that is judged above all else”.

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Nearly 300 companies rely on Acquirelists for customer-focused business marketing at budget-focused prices

Acquirelists target your market audience

• By Industry – Target by SIC/NAICS Codes/Primary Industry
• By Title – Target your preferred decision maker by job title
• By Size – Target by number of employees or Revenue
• By Geography – Target by city/county/state/ Postalcode/Zipcode

Marketing with Guaranteed Results

Acquirelists is a leading force in the development and implementation of exceptional B2B solutions and services. Our consultants integrate their field-proven expertise in business growth strategies with an accomplished appreciation of client identity, allowing you an advantaged position ahead of your competition.

Acquirelists Digital B2B Marketing Solutions with Measurable ROI

Acquirelists is committed to providing superior corporate services to both new and established enterprises. Our menu of custom services includes personalized consultation and development in numerous facets of business creation and business growth. Whether you are seeking a profitable way to utilize affiliate marketing strategies in your business, create a sophisticated financial plan to maximize your resources, enhance your professional image, or expand and develop your clientele, Acquirelists can match your needs with cutting edge solutions.

What does this mean to your business? As your complete and experienced industrial marketing consultant, we can:

1) Advise you on the advantages and drawbacks of other marketing efforts
2) One point of contact for all things Internet and print related, You will be online on time with no complications
3) More importantly, we can help you coordinate your message so that all parts of your industrial marketing campaign efforts carry the same message
4) Support the same goals, and Act in a complimentary manner leading to more opportunity and sales for your company.

Business-to-Business (B2B) Sales Lead Generation . It’s all we do.

Acquirelists is the only company that combines the knowledge of your customers’ buying processes and a proven methodology that transforms sales and marketing to enable the “Perfect Conversation”. The result is increased sales in less time and higher returns from marketing investments.

Our founders spent 10 years helping thousands of corporate executives make technology investment decisions. Now this insider knowledge can realign your Marketing & Sales so it focuses on how to address the right decision makers at the right time to greatly increase your revenues.

http://www.acquirelists.com/email_appending.htm

Call 1-800-699-8169 to speak to a representative

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The Halo Group today announced the appointment of four senior interactive planning and creative professionals, recruited to fortify the brand communications agency’s integrated communications offering.

The Halo Group today announced the appointment of four senior interactive planning and creative professionals, recruited to fortify the brand communications agency’s integrated communications offering.

“Our core vision is that brand communications must work interdependently, including all forms of paid advertising, social media…even sales presentations. So, we coined the term ‘tradigional’ to capture our capabilities,’” said Linda Passante, Halo CEO. “We’re ringing in the New Year with new staff that will take us far beyond what either a digital marketing or a traditional agency can do separately, in silos.”

Michael Pierre (http://tinyurl.com/c7jokz), Vice President of Connection Planning, will direct traditional and new media efforts for Halo and its clients. An early web innovator, Pierre’s track record includes digital marketing efforts for Chase, Auto-bytel, Sony, US Army, DeBeers, Pfizer, Samsung, and Coldwell Banker.

Guy Sealey (http://tinyurl.com/amflkc), Senior Creative Director, combines strategic and creative interactive capabilities. He is an industry veteran who developed digital marketing campaigns for Subway, US Airways and HBO. Guy created the first viral campaign for HBO’s “Six Feet Under” and the first integrated campaign for Aunt Annie’s Pretzels. He was awarded a 2007 Emmy for Outstanding Achievement in Broadband Content.

Tim Goodwin (http://tinyurl.com/aulz8d), is Director/Producer of New Media and will create web video and animation for digital marketing and social media efforts. An experienced film/video editor and motion graphic designer, Tim worked on teams nominated for an Academy Award (Murderball) and Emmy (ABC Sports). His film and broadcast credits include HBO, ESPN, Yahoo, Nickelodeon, and Pepsi.

Stu Garrett (http://tinyurl.com/c5nogk), joins Halo as a Senior Creative Director. Stu has received over 50 National Advertising Awards, including in the Cannes Film Festival, Addy Awards, Andys, NJ Ad Awards, and the Effies. His work has been recognized by Communication Arts, Archive, Creativity, and Graphis magazine.

“Our clients’ brand strategies can be communicated everywhere, from broadcast quality video we create in-house for digital marketing efforts to SEO, to traditional print, direct mail and posters. Our tradigional hybrid approach is what clients need and demand today,” said Passante.

About The Halo Group
Founded in 1994, The Halo Group is a 30-employee, Manhattan-based, independent brand communications agency. Halo combines brand architecture, marketing consultation and communications services in traditional, interactive, social media and web 2.0 for its international clients. Since its founding, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net.

 

Via EPR Network
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PR agency Paver Smith has secured the account for online tyre retailer Blackcircles.com

Liverpool/Manchester-based PR agency Paver Smith has secured the national consumer brief for fast-growing online tyres retailer Blackcircles.com

The account win follows its recent acquisition of Manchester’s Stripe Communications and the six figure win to promote Liverpool’s presence at the Shanghai World Expo 2010.

“It’s been a good start to 2009 and we’re close to announcing a trio of new appointments to our team to help us cope with our growth,” said managing director Dougal Paver.

“Our focus for Blackcircles.com is to target van drivers and mums using national consumer media. They’re two very distinct audiences with very different needs and reasons for renewing tyres and it’ll be a great showcase for our thinking,” added Paver.

Michael Welch, Managing Director of Blackcircles.com added “We’re delighted to bring Paver Smith onboard and look forward to developing a successful working relationship”.

BlackCircles.com allows customers to purchase tyres online or by phone and have them fitted by a network of more than one thousand independent garages across the UK.

Paver Smith manages its country-wide consumer PR needs, reporting to the firm’s headquarters in the Scottish borders town of Peebles. Blackcircles.com boasts more than 300,000 customers and sales of more than £10m.

Via EPR Network
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BT Tradespace has revealed the growing trends among small and medium businesses at the start of 2009

BT Tradespace, the business social networking site, has identified the trends of small and medium enterprises’ (SME), with longer working hours and a more environmentally sound approach at the forefront of many businesses at the start of the New Year.

It was revealed that half the owners of small businesses in the UK are working more than 60 hours a week, according to a poll conducted by BT Tradespace. Almost one in ten people (8%) are putting in 100 hours a week or over – the equivalent of 14 hours of work a day.

The survey found the most common weekly work time was 50-60 hours a week, with 21% of people working this amount.

Mick Hegarty, head of BT Tradespace, said: “Those running small and medium sized enterprises are working hard to compete and that shows the passion, drive and resiliance they have.

“However, smaller companies can achieve a better work-life balance by embracing new technology, enabling them to do things quicker, more efficiently and more flexibly.

“Their size makes them perfect candidates to adapt, innovate and thrive.”

The poll from BT Tradespace also revealed that a quarter of SMEs are helping the environment by clamping down on commuting to work. Businesses are also implementing more home or flexible workiing schemes, or using more business technology such as video or telephone conferencing instead of asking employees to travel to meetings. They are also encouraging staff to leave their cars at home.

Recycling is the most popular green initiative, carried out by 25% of small businesses. 17% are reducing energy use, cutting their gas and electricty bills at a time of rising prices.

Mick Hegarty said: “Companies can help the environment in many ways and the size of SMEs allows them to be more flexible in adopting new work patterns.

“Key decision makers are realising that modern technology, like broadband, cuts the need to travel to work every day of the week because people can work from home.

“The vast majority of SMEs are environmentally aware and are trying to do something in the fight against global warming.”

The survey for the business social networking site found only 2% of the UK’s SMEs are doing nothing at all to help the environment.

About BT Tradespace:
BT Tradespace is an online social and business networking community for small businesses and their customers. It was launched in 2007 and now has over 310, 000 subscribers. The business advertising service is free to join and allows businesses to quickly and easily create and post content on the web as well as interact and engage with their customers through the use of blogs, podcasts, photos and videos. With www.bttradespace.com, anyone can buy and sell products and services, find a business and network with like-minded people, helping to boost sales and create an online presence.

Via EPR Network
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Bigmouthmedia has named the DVLAs campaign to increase the use of its online services as the Marketing Strategy of the Year at the National Business Awards

The DVLA’s campaign to increase use of its online services has been named bigmouthmedia Marketing Strategy of the Year at the National Business Awards.

Presented at a gala ceremony and Dinner which took place at the Grosvenor House Hotel in London, the award recognised the DVLA’s unprecedented use of commercial tactics to promote a government service. Judges praised the agency for an innovative and successful campaign, which included giving away free low-emission cars in an online lottery.

“The DVLA’s campaign caught the public imagination and drove a massive increase in traffic to their site. It’s a classic example of how a blend of clear strategy, creativity and thinking outside the box can really deliver results,” said David Hardy, International Sales and Marketing Director at bigmouthmedia.

The DVLA managed to nudge ahead of some very stiff competition to collect the prize, with campaigns from Companies House, Lloyds TSB, Wow Stuff, Premier Inn, GD Environmental, Procter & Gamble UK, gocompare.com and Stockport Council all being nominated in this hotly contested category.

“The standard of entries was particularly high this year. Whittling them down to the final few nominations was hard enough, but in the end it was incredibly difficult to choose just one winner,” said Hardy.

The award ceremony which was hosted by Andrew Marr was attended by a number of leading and influential UK business figures, including Peter Mandelson, Secretary of State for Business, Enterprise and Regulatory Reform and HRH Prince Edward, The Earl of Wessex.

Collecting the award, DVLA Head of Research and Marketing Derek Hobbs added: “We are absolutely delighted and honoured to receive this award. It’s a great boost for all the people that have worked on this campaign and provides welcome recognition for one of Britain’s biggest online services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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