Category Archives: Marketing Solutions

Video e-commerce advertising platform Blingby partners with KiwiTech

Washington DC, 2017-Mar-10 — /EPR Advertising News/ — KiwiTech, LLC, a startup accelerator and technology services company, has announced a strategic partnership with Blingby, an innovative digital advertising and marketing platform. Blingby users watch, buy, book or rent the styles and places that inspire them. However, Blingby is not only about fashion, lifestyle, or travel; it is adaptable to many different industries. Third-parties can also license and customize Blingby’s (bbStream) technology for use ontheir platform, enhancing their value proposition.

A truly groundbreaking innovation is Blingby’s bbstream, which can be integrated natively into content streams by producers CDNs and content distributors into their video content. Why should you care?

Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, etc., drop down from which you can click and execute a transaction.

It’s audience-agnostic, non-intrusive advertising that virtually eliminates the “ready fire aim” approach used by advertisers, replacing it with pinpoint accurate audience segmentation.

Blingby, founded in 2014, is a video content delivery and e-commerce marketing and advertising platform, engaging users in 185 countries. Blingby empowers marketers by providing them with a powerful, engaging and advert-less platform where the video and the proprietary bbStream experience drives user interaction. Blingby technology supports native and live streaming. Blingby is currently available on the web at www.blingby.com and on third-party websites, social media and as an Android or iOS mobile app through Google Play and iTunes.

“Blingby is a paradigm shift in marketing and advertising by transforming content into an informative, ’advert-less’ engagement applicable to different industries. We are excited to form this strategic alliance to help further transform Blingby’s unique platform,” said Rakesh Gupta, Founder and CEO, KiwiTech. “We’re committed to bringing the best of KiwiTech to help Blingby meet their business goals.”

“People’s tolerance to pushy and non-relevant and non-engaging marketing is rapidly diminishing. We built Blingby to solve this problem. We deliver a continuously-evolving, fully-immersive visual digital experience with high user engagement and conversion rates,” said Marcia Favale, President, CEO and Co-Founder of Blingby. “KiwiTech, with an extensive experience in the technology space, will augment our technology delivery to continuously reshape user engagement in digital media, helping us further deliver on the Blingby vision.”

KiwiTech brings a deep understanding of developed and emerging technologies such as virtual reality, augmented reality, artificial intelligence and visual recognition. “As part of this partnership, KiwiTech will provide exclusive technology capabilities to Blingby,” said Robert Stanicic, COO and Co-Founder of Blingby.

SOURCE: EPR Retail News

Graybow Communications Achieves InfoComm International Emerald CAVSP Level Designation

Graybow Communications has qualified as an InfoComm International Emerald Certified AudioVisual Solutions Provider (CAVSP). This designation recognizes that a percentage of the company’s sales, customer service and technical staff have achieved and maintained individual InfoComm Certification.

InfoComm awards individual Certification to audio visual professionals who have demonstrated knowledge and comprehension of the science and technology used in communications including audio, video, display and systems. Technicians, engineers, designers, salespeople, customer service personnel, managers and executives are eligible to take the individual certification test.

“A CAVSP designation gives AV companies a competitive advantage in the marketplace,” said David Labuskes, CTS, RDD, InfoComm International’s Executive Director and Chief Executive Officer. “Customers of audiovisual communications and presentation systems can be confident of professionalism and an aspiration to excellence when working with these companies that have invested in education and training to stay current on the latest AV technologies and techniques.”

The company-level CAVSP recognition program is the only such program available for the commercial audiovisual industry. In addition to confirming that a percentage of the company’s employees are InfoComm certified and have completed important coursework, the [Diamond, Emerald or Sapphire] CAVSP designation means that [your company or organization name] has agreed to comply with 10 Standards of Excellence developed in collaboration with industry experts to emphasize the best practices of audiovisual businesses.

The Standards of Excellence are a guidepost for audiovisual companies and professionals who place the customer first and offer quality audiovisual solutions. They include the commitment to provide complete customer satisfaction with audiovisual solutions that provide value to the client. They convey the importance that audiovisual solutions providers place on their own skills development through continuing education. They also cover the critical role that audiovisual professionals play as partners with IT specialists, architects, building managers and others.

Via EPR Network
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rVue Online Digital Out-of-Home Media Planner Launched

We’ve all seen it. Advertisers either spending days on DOOH media planning or avoiding the media altogether with the same objections: fragmentation within the industry, lack of reach and the time it takes to create a strategic media plan. From emails and phone tag, to spreadsheets and middlemen, sophisticated ad planners found their time consumed by the most mundane portion of the planning process.

On the other side of the equation, networks were reluctant to allocate inventory to third parties, slash pricing or pay higher commissions, instead wishing to maintain some control over their inventory valuation and commoditization.

Times have changed. DOOH has grown and evolved while advertisers are turning away from traditional media and looking for innovative digital solutions. The rVue, Inc. executive and technology team has been immersed in the Digital Out-of-Home for years, consistently building solutions that drive efficiency and ease of use.

rVue, Inc. announced the launch of its web-based DOOH media planner, which blankets the industry by connecting participating networks with ad agencies and advertisers looking to advertise on digital signage screens and billboards. The open and free-to-use rVue Media Planner enables agencies to easily create a DOOH media plan, saving them precious planning time and expanding their DOOH reach by introducing them to participating networks they may not currently have on their radar.

rVue’s “social networking meets search engine” approach connects advertisers with networks that fit their search criteria. There is no cost or obligation for advertisers, agencies or networks to use the media planner and no inventory allocation or aggregation is required. Networks are, however, encouraged to put their “best foot forward” by maintaining their profile with accurate and current data, such as audience demographics, impressions and third party studies as well as location, content and technology specifications and other relevant information. This becomes the basis by which agencies evaluate networks for their media plan. Networks always maintain the “final say” by being able to accept or reject any offer made to them.

The media planner is just one of the core software offerings within rVue’s suite of technology. Currently, rVue has enrolled more than 35 networks representing over 157,000 touchpoints in major DMAs in the United States and Canada, with several European networks becoming available in early 2010. As part of a strategic relationship, BroadSign Open’s more than 230 digital signage networks in 25 countries are automatically eligible to adopt the system.

Via EPR Network
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ONTrack Network and rVue – Betting on Digital Out-of-Home

As an advertiser, imagine being able to reach millions of some of the most well-educated, affluent consumers around. We’re talking about 98 million consumers – you heard right – 98 million viewers gathered in casinos, high-end restaurants and bars, sports venues and entertainment destinations throughout North America, completely focused on the live horse races being broadcast on in-house screens. Imagine your ad being seen by this extraordinarily valuable audience, drawing the same attention as the race itself.

Imagine no more…thanks to ONTrack Network and rVue, access to this highly-targeted audience is now a reality. With over 60 years of experience in the horse racing industry, TelePhoto Technologies, Inc., through its ONTrack Network, has placed 66,000 digital signage screens in over 1,100 racetracks and off-track betting sites throughout the U.S. and Canada. In a fragmented media world, ONTrack delivers the full attention of extremely desirable, hard-to-reach consumers directly to  and rVue is the media platform that now makes it happen with incredible ease.

rVue, a free Software as a Service (SaaS) model available to the advertisers, digital out-of-home (DOOH) industry and developed by Fort Lauderdale-based Argo Digital Solutions, Inc. (Argo), empowers media planners and advertisers with the tools necessary to search target markets, plan media campaigns, place and buy network advertising, upload and distribute high-quality content and monitor results. Effectively reaching quality and receptive audiences offered by networks like ONTrack makes rVue a valuable platform for advertisers and agencies alike. rVue continues to partner with the best and most compelling venues around.

“ONTrack believes that rVue is here to change the media landscape for digital out-of-home,” states Ted Bradley, ONTrack’s Chief Sales Officer. “With rVue, we have a reliable and trusted partner with the know-how, fortitude and experience to provide advertisers with real value through their media platform. We are very excited about the opportunity to partner with rVue and deliver our premier locations to ad agencies.”

“The effectiveness of digital out-of-home in this type of entertainment venue is impressive,” says Jason Kates, CEO and founder of Argo Digital Solutions. “ONTrack is the perfect example of a robust network who has positioned themselves perfectly to give advertisers an edge in the DOOH marketplace.”

To learn more about ONTrack Network, race on over to www.ontnetwork.com. For more information on rVue, visit www.rVue.com.

Via EPR Network
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Nobelvision Has Recently Joined The Growing List Of Rvue Network Partners

NobelVision™, a digital out-of-home network comprised of nearly 700 professional dental offices throughout North America, has recently joined the growing list of rVue network partners. rVue, the digital out-of-home search engine developed by Argo Digital Solutions (Argo), offers advertisers a unique and cost effective way to reach the highly targeted, affluent and able-to-buy audience captured by this healthcare venue.

Created for and owned by Nobel Biocare, the world leader in esthetic dental solutions, the NobelVision™ Network is operated by Creative Marketing and Merchandising Media Solutions (c3ms) and delivers entertaining and informative programming to a captive audience of patients and caregivers in reception areas of oral surgeons and general dental practitioners throughout the United States and Canada. In addition to continued development within North America’s market, this rapidly-growing network is poised to expand to Europe, the Middle-East, and Asia in the near future, aggressively taking its current 1,000 screens to 2,500 screens by year-end 2010.

NobelVision™ is a customized in-office channel of dental healthcare information specifically designed to deliver quality educational, informational and entertainment segments to a targeted, health conscious audience via an IP-based, networked narrowcast system. With dwell times exceeding 30 minutes, the NobelVision™ Network provides advertisers with a unique opportunity to market their products and services to a captive audience with known demographic and statistical data. Through full-motion, full-color video content, NobelVision™ engages their audience at a time when they are highly attentive and receptive.

“We are looking forward to benefitting from Argo’s expertise and understanding of how digital out-of-home media should be viewed and positioned within the planning, buying and execution cycles,” states Ray Heiser, President and CEO of c3ms’ NobelVision™ Network. “The rVue search platform has taken an innovative approach to DOOH advertising, giving our network a unique opportunity to be targeted by advertisers and agencies on a global scale.”

c3ms is a premier integrator/operator of digital signage solutions in medical and dental reception areas. Creative marketing and merchandising media solutions from c3ms deliver value for practitioners by helping them grow their practice. For patients, value is provided through informative and entertaining programming while they wait for appointments. Advertisers have access to a highly-targeted, able-to-buy captive audience.

NobelVision™ adds yet another place-based media outlet to rVue’s extensive list of advertising venues. rVue’s full-cycle media search engine platform is unique to the industry in that it empowers media planners and advertisers with the tools necessary to search target markets, plan media campaigns, place network advertising, upload and distribute high-quality content and monitor their reach, simplifying the process of buying digital out-of-home.

“NobelVision’s™ network model and overall development strategy geared towards accelerating their growth over the next few years is impressive,” says Jason Kates, CEO and founder of Argo Digital Solutions. “The global expansion projected for their network will reinforce the power and scalability that rVue’s automated platform brings to the digital out-of-home arena and we are proud to welcome them into rVue.”

Via EPR Network
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$75,000 Cash Prizes To Be Awarded To Winners Of Advertising Competition

Webtel.mobi, whose ultra low cost mobile calling and texting service is revolutionizing the way people make phone calls, has partnered with Zooppa, the world’s largest social network focused on user-generated advertising, to offer over $75,000 in cash prizes and recognition at an awards ceremony in Cannes, in an international advertising competition.

Webtel.mobi’s competition with Zooppa runs from May 14th through July 10th and is expected to generate a large number of viral ads. The prize money is a significant factor, and is reflective of the growing acceptance in the market that online-generated content has come to be regarded as a mainstream component of successful international advertising campaigns.

Zooppa is uniquely positioned to market Webtel.mobi. Each company is at the leading edge of its industry. Webtel.mobi is the first company to combine the affordability of internet-initiated mobile calls & texts with the convenience of mobile technology. Zooppa is a leader in the booming user-generated advertising movement.

As Zooppa CEO Wil Merritt said, “It’s great to team up with a company as forward-thinking as Webtel.mobi. This is the kind of project that really gets our creative community fired up.”

Webtel.mobi’s brief included the opening of the competition to all entrants, regardless of their medium of filming. A spokesman for Webtel.mobi said “Our company recognises that personal excellence and skill don’t always have the backing of large budgets, so whether entrants submit content generated by mobile phone filming or professional edit suites – it’ll be the skill and innovation of the creators that is judged above all else”.

Via EPR Network
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New Practical ‘How To’ White Paper Helps Digital Marketers Get Up-To-Speed On Mobile Advertising

Bango today published a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help. The “Mobile advertising for newbies” white paper provides hints and tips on running mobile advertising campaigns and analyzes the approach and results of three real campaigns.

The white paper is available as a free download at http://www.bango.com/whitepaperand is written by mobile guru Peggy Anne Salz who is chief analyst and publisher of MSearchGroove.com.

“We want to dispel the myth that mobile advertising is hard and complex,” said Andy Bovingdon, VP Product Marketing at Bango. “While it does require some knowledge and expertise, this white paper is designed to guide readers through their first steps into mobile advertising. Author Peggy Anne Salz expertly shows us what’s involved in setting up campaigns and how easy and important it is to analyze results with a mobile analytics tool.”

To give marketers the inside track on how an actual campaign works, Bango created a small-scale mobile site called Mobislim (mobislim.wap.com) which is a light-hearted look at slimming diets. Marketers can also visit the accompanying Mobislim blog to see the three campaigns cited in the white paper. As the white paper is just the beginning of an ongoing investigation into mobile advertising, details of further ad campaigns will be detailed on the Mobislim blog and it’s here that people can feedback their own experiences.

“It has been said recently that the size of the mobile advertising market will likely underwhelm us in the near-term and overwhelm us in the mid to long-term,” said Peggy Anne Salz of MSearchGroove.com“The market is clearly poised for significant growth, but only if the long tail of advertisers and publishers can get on board. They need a roadmap and this is why it’s critical to have a ‘how-to’ white paper at this juncture.”

Marketers can try out their own mobile advertising campaigns, directing traffic to the Mobislim mobile site if they don’t have one of their own. With a free Bango mobileanalytics account they will be able to measure how the different campaigns perform, see the number of unique visitors and where the traffic is coming from plus calculate the conversion rates for all their campaigns.

Via EPR Network
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Bigmouthmedia Research Reveals Britain’s Biggest PR Consultancies Fail To Come To Terms With The Opportunities And Challenges Posed By The New Media

Latest research from bigmouthmedia has revealed that Britain’s biggest PR consultancies are failing to come to terms with the opportunities and challenges posed by the rapid growth in new media.

According to the new bigmouthmedia digital marketing news survey of Britain’s 100 leading press and public relations agencies, 79% of the industry’s major players have yet to develop a set of online and social media services.

Meanwhile – despite the steadily increasing importance of blogging as a media tool – the survey showed that a surprising 89% are still failing to publish their own blogs.

“In today’s media environment it is vital that businesses communicate online, and companies that choose to ignore this are running a major risk. Traditional PR tactics are not going to go away anytime soon, but it is essential for companies to integrate online PR and social media into their existing offline communications strategies,” said Lyndsay Menzies, Managing Director of Bigmouthmedia UK.

Commenting on the research Adam Parker, Chief Executive of online news distribution company webitpr, added: “Despite finding that an increasing number of UK PR professionals are on the ball when it comes to online PR this survey confirms our experience that a high proportion are still more focused on traditional media. However, given that this is most probably a reflection of client budget and resource allocations, perhaps what we should be asking ourselves is what this says about UK business’ attitude towards online communications.”

Notes to Editor:

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

www.bigmouthmedia.com/media

Full details of the research are available online at http://www.bigmouthmedia.com/live/articles/uk-pr-companies-missing-out-on-digital-opportunit.asp/5084/.

Via EPR Network
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Destination Graphix was named a Finalist in the Marketing Campaign of the Year category in the 4th Annual Stevie Awards for Women in Business, presented by Infiniti

Destination Graphix was named a Finalist in the Marketing Campaign of the Year category in the 4th Annual Stevie Awards for Women in Business, presented by Infiniti. The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide. The Stevie Awards have been hailed as “the business world’s own Oscars.” (New York Post, April 27, 2005). Nicknamed the Stevies for the Greek word “crowned,” winners will be announced during a gala event at Caesars Palace in Las Vegas on Monday, November 12. Nominated women executives and entrepreneurs from the U.S. and several other countries are expected to attend.

More than 800 entries were submitted for consideration in more than 40 categories, including Best Executive, Best Entrepreneur, and Best Community Involvement Program. Destination Graphix, a marketing design firm in Leander, Texas, is a Finalist in the Marketing Campaign of the Year category.

Destination Graphix is being recognized for its marketing campaign for the Greater Leander Chamber of Commerce’s 2007-2008 Community Profile and Membership Directory. As a first time publisher for the Chamber’s annual directory, Destination Graphix’ marketing expertise delivered recording breaking results for the Greater Leander Chamber in new memberships, member retention, and directory advertising earning the Chamber an increase of nearly 300 percent in total directory-related revenue. “Publishing (and working) with Destination Graphix, specifically owner, art director, editor and marketing strategist Gabrielle Melisende, was exciting, educational and very rewarding,” says Mary Bradshaw, president of the Greater Leander Chamber. “Destination Graphix represented the interests of the Chamber, the City of Leander and our business members to the highest degree of excellence and delivered results beyond our expectation,” continues Bradshaw.

Finalists were chosen by business professionals worldwide during preliminary judging. Members of the Awards’ Board of Distinguished Judges & Advisors and their staffs select Stevie Award winners from among the Finalists during final judging.

“To say that I am pleased with the overwhelming success of the Chamber directory’s marketing campaign is an understatement,” says entrepreneur and owner of Destination Graphix, Gabrielle Melisende. “It proves my company’s ability to deliver winning marketing strategies in a big, public way,” she continues.

Details about The Stevie Awards for Women in Business and the list of Finalists in all categories are available at www.stevieawards.com/women.

About Destination Graphix
Destination Graphix is the publisher/editor and designer of the award-winning has earned the reputation of Leander’s premier marketing design firm since 2005 and delivers award-winning graphic design for print, web and advertising; web site solutions; and marketing strategies. Destination Graphix serves businesses in the greater Austin, Texas area including the cities of Leander, Liberty Hill, Cedar Park, Round Rock and Georgetown, and in Tucson, Arizona. Destination GraphixEye On Leander™, a small business publication promoting economic development in the city of Leander. Learn more about Destination Graphix at www.destinationgraphix.com.

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Selling Power Sales Excellence Awards. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

Infiniti is the presenting sponsor of The 2007 Stevie Awards for Women in Business. Supporting sponsor is JetBlue. Media sponsor is Pink magazine. The Business TalkRadio Network will broadcast the ceremonies live nationwide.

About Infiniti
Infiniti offers a full-line of luxury performance automobiles, including the G Coupe and Sedan, the M luxury performance sedan, FX premium crossover SUV, the QX full-size luxury SUV, and the upcoming EX luxury crossover inspired by coupe design. More information about Infiniti and its Total Ownership Experience can be found at www.Infiniti.com.

Via EPR Network
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Search engine marketers discuss a variety of methods to raise website awareness and rankings within search engines

Flooding web pages with keywords is not only user-unfriendly; it’s also a waste of time. That was the message Search Engine Marketers William Leake and Kelly Meacham had for attendees of the 2007 South by Southwest (SXSW) Interactive Panel discussion “Making SEO and Usability Work Together.”

“When it comes to natural search results it’s really just a robot analyzing the HTML of a site, with external and internal links being much more important than the text on the page,” said Leake, CEO and President of Apogee Search. Both Leake and Meacham expressed the need for website content to be tailored to the user and not the search engine. “Keeping users engaged, ultimately keeps them satisfied,” Meacham added. “If a site is full of jargon serving as keyword density, a user’s interest and/or sales are lost.”

The SXSW Interactive Festival features five days of panels, keynote discussions, trade show and exhibition events. The wide variety of programming offered at SXSW Interactive in addition to the presence of SXSW Film and SXSW Music helps make it a completely original event. Together, Leake, and Meacham, have over two decades of SEO, web marketing, and website usability experience; and were happy to share their know-how to a room-overflowing crowd of 200+ people.

Attendance at the “Making SEO and Usability Work Together” power session was standing room only despite rainy weather conditions that dampened overall attendance that day. This impressive turnout reflects the intensity of interest in search engine marketing, as almost 90% of all websites are initially found through search engines. For those that missed the session, the SXSW website (www.sxsw.com) will be adding a podcast of the session in the near future.

As for better search engine optimization Leake stressed the importance of putting keywords within a website’s title tags and letting in-bound links serve as the main bait for the algorithm robots. He explained this strategy by saying, “Google’s search algorithms are constantly changing, and keyword density is only a small portion – typically no more than six percent — of what drives those algorithm. Therefore, the most sure-fire way to keep up with their changing patterns is to always have a wide variety of outside sites linked to your site.” Afterwards Leake closed the session by saying, “A proper site is one designed for humans and not robots. So if you want it to rank high and still be user-friendly, write fluidly and link constantly.”

About Apogee Search
Apogee Search is a search engine marketing firm based in Austin TX, and was founded by early internet pioneers and McKinsey & Co. alumni. Since its inception in 2001, Apogee Search has rapidly grown to become the pre-eminent SEM agency in Texas. Focusing on a variety of search marketing methods that include: Paid Search (PPC), Natural Search (SEO), Affiliate Marketing, and Pay-Per-Call, Apogee Search’s solutions are designed to drive qualified, targeted visitors to B2B and B2C websites for more leads, customers, revenues and profits.

About Expero Inc.
Expero Inc is a website design, usability, and content development firm creating user experience solutions for software products and websites. Unlike traditional design and usability firms, which have a single point of expertise and focus on a portion of the user experience problem, Expero provides a user experience solution that strives to create a user-driven website on target with the needs and expectations of the client’s audience.

Via EPR Network
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Welcome to EPR Advertising News

EPR Advertising News is a new blog, part of EPR Network, that is going to be focused on and will be covering the advertising news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution