Category Archives: Video Advertising

Video e-commerce advertising platform Blingby partners with KiwiTech

Washington DC, 2017-Mar-10 — /EPR Advertising News/ — KiwiTech, LLC, a startup accelerator and technology services company, has announced a strategic partnership with Blingby, an innovative digital advertising and marketing platform. Blingby users watch, buy, book or rent the styles and places that inspire them. However, Blingby is not only about fashion, lifestyle, or travel; it is adaptable to many different industries. Third-parties can also license and customize Blingby’s (bbStream) technology for use ontheir platform, enhancing their value proposition.

A truly groundbreaking innovation is Blingby’s bbstream, which can be integrated natively into content streams by producers CDNs and content distributors into their video content. Why should you care?

Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, etc., drop down from which you can click and execute a transaction.

It’s audience-agnostic, non-intrusive advertising that virtually eliminates the “ready fire aim” approach used by advertisers, replacing it with pinpoint accurate audience segmentation.

Blingby, founded in 2014, is a video content delivery and e-commerce marketing and advertising platform, engaging users in 185 countries. Blingby empowers marketers by providing them with a powerful, engaging and advert-less platform where the video and the proprietary bbStream experience drives user interaction. Blingby technology supports native and live streaming. Blingby is currently available on the web at www.blingby.com and on third-party websites, social media and as an Android or iOS mobile app through Google Play and iTunes.

“Blingby is a paradigm shift in marketing and advertising by transforming content into an informative, ’advert-less’ engagement applicable to different industries. We are excited to form this strategic alliance to help further transform Blingby’s unique platform,” said Rakesh Gupta, Founder and CEO, KiwiTech. “We’re committed to bringing the best of KiwiTech to help Blingby meet their business goals.”

“People’s tolerance to pushy and non-relevant and non-engaging marketing is rapidly diminishing. We built Blingby to solve this problem. We deliver a continuously-evolving, fully-immersive visual digital experience with high user engagement and conversion rates,” said Marcia Favale, President, CEO and Co-Founder of Blingby. “KiwiTech, with an extensive experience in the technology space, will augment our technology delivery to continuously reshape user engagement in digital media, helping us further deliver on the Blingby vision.”

KiwiTech brings a deep understanding of developed and emerging technologies such as virtual reality, augmented reality, artificial intelligence and visual recognition. “As part of this partnership, KiwiTech will provide exclusive technology capabilities to Blingby,” said Robert Stanicic, COO and Co-Founder of Blingby.

SOURCE: EPR Retail News

Double Win for Jumeirah Group at the BRAVES Awards

Jumeirah Group, the global luxury hospitality company and a member of Dubai Holding, has been presented with two prestigious Brand Video Awards at this year’s BRAVES award ceremony in London.

The BRAVES, celebrating the industry’s biggest brands making their mark in the digital and video world, took place at a glamorous red carpet event at the Vue Cinema in Central London. The ‘night at the movies’ themed awards show broadcast the winning entries live on the big screen.

Beating stiff competition from Porsche, Intel, Sony and Lego, Jumeirah Group walked away with Best Adaptation of a TV Ad that recognised excellence in video content distribution, as well as the Grand Prix of the Campaign Braves section for the ‘Leave the Ordinary Behind’ video.

Consistently voted the world’s most luxurious hotel, Burj Al Arab is one of the most photographed structures in the world. To showcase the unique structure and features of the hotel, Jumeirah Group created a video entitled ‘Leave the Ordinary Behind’ that shows, in breathtaking detail, a perfectly executed dive from the top of Burj Al Arab into the Arabian Gulf. Originally designed to inspire viewers, drive traffic to www.jumeirah.com and improve strategic keyword rankings on search engines, the film inspired Adam Young, founder of electronic project Owl City, to compose an original score for the video. In its various versions, the video has been viewed over 1 million times.

In line with its ambitious growth plans, Jumeirah Group recently announced the opening of Jumeirah Creekside Hotel in Dubai. This is the fifth Jumeirah property to open this year after Jumeirah Grand Hotel Via Veneto in Rome, Grosvenor House Apartments by Jumeirah Living in London, Jumeirah Port Soller Hotel & Spa in Mallorca and Pera Palace Hotel Jumeirah in Istanbul.

Via EPR Network
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New Facebook Web-Traffic Videos Deliver Facebook Customers for Local Business

While some local businesses struggle to survive online in today’s cutthroat online business environment, many are doing better than ever. Largely because they have mastered the proven but little-known strategies of making Facebook actually work.

That’s the opinion of Roger Hall, an independent copywriter and producer of the just-released videos for Facebook advertisers, the ‘Facebook Traffic Video University’.

“Small business today need solid, reliable information on what works in Facebook traffic-getting – and what doesn’t,” says Roger Hall, Facebook advertising specialist and author. “As a freelance web-traffic specialist I have hundreds of people contacting me asking questions such as;

– How can I structure Facebook advertising that will get a good response?
– How can I get more cost-effective results from Facebook?

I released the online Facebook Traffic Video University to give these folks some of the answers. What makes these videos different is this; it’s not based upon theories or untested ideas. Each of the methods in the videos has been thoroughly tested and proven by leading US e-commerce research companies”.

Unlike many of today’s Facebook information sources, Hall points out; these videos are currently available at no charge. “A lot of local businesses and individuals can’t afford to hire consultants. And it takes time to read an entire book, listen to a CD or attend a seminar,” notes Hall. “These free videos, containing over 21 proven Facebook traffic tactics, has been created for them and each takes only 5-10 minutes to watch.”

The Facebook Traffic Video University videos can be accessed online, free of charge, right now by visiting; http://facebookadtactics.com/video-university. The free videos are available to all local businesses and online advertisers – both large and small – 24 hours a day, seven days a week.

Via EPR Network
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Integration Connects Digital Signage Inventory from BroadSign-Powered Networks with Advertising Space and Content within RMS Networks’ rVue Exchange

BroadSign International, Inc., a worldwide provider of “Software as a Service” (SaaS) solutions for managing digital signage networks, and RMS Networks, Inc., the leading digital marketing and technology solutions agency, have joined forces to offer advertisers easier-to-buy digital out-of-home media.

The integration has become possible due to the new open-standard cross-network media buying platform – BroadSign Open, scheduled for release in early 2009. The two companies have collaborated to connect BroadSign Open with rVue – a digital signage media-planning tool developed for the DOOH industry and used by RMS Networks. rVue’s addressable advertising exchange takes a ‘Google AdWords’ approach and applies it to the DOOH industry. RMS’ rVue exchange is a web-based application that enables advertisers to find and bid on digital out-of-home properties across multiple networks.

Thanks to the rVue/BroadSign Open collaboration, over 165 DOOH networks that run on BroadSign’s software can now add their inventory to RMS’ media planning platform, thus becoming part of the larger-scale media buys they didn’t have access to before.

BroadSign Open will grant rVue users access to its combined network media space to enable advertisers to target and execute digital signage campaigns across BroadSign-powered networks.

“Our relationship with RMS Networks gives our networks an opportunity to be seen by planners and advertisers via a unified interface and simplifies the process of buying digital out-of-home,” said Brian Dusho, President & Chief Strategy Officer of BroadSign International. “Coupling rVue with BroadSign Open brings together the best of two worlds: mass reach and micro targeting.”

“BroadSign is an established, worldwide provider of campaign fulfillment workflow for the industry with an impressive group of networks,” notes Jason Kates, Founder, President and CEO of RMS Networks. “The integration of our respective technologies is designed to further enable advertising agencies to easily plan and buy OOH media campaigns and measure their effectiveness.”

The rVue Ad platform also offers greater accountability and relevancy in advertising. With rVue’s innovative targeting tools and auction-based pricing system, advertisers can find the right context and audience for their advertising message, only pay for impressions delivered to their ads, and receive digital reporting within 24 hours.

Additionally, The Component Group, an Omnicom agency has endorsed rVue from the start and is very optimistic about this announcement. “We collaborated with RMS Networks over the last year to integrate what the agencies are looking for – a dashboard approach to segregate the digital out of home opportunities and allow an efficient buy to take place”, said Bob Chimbel, CEO of the Component Group. “The incorporation of rVue into BroadSign’s reach is game-changing. A platform of this scope now allows us to access digital Out-of-Home outlets in a way that was not previously available.”

About BroadSign:

BroadSign International Inc. is a leading worldwide provider of Software as a Service (SaaS) solutions for managing digital out-of-home networks. BroadSignTM Suite resolves the challenges facing modern digital signage networks: the need for acceptance by the mainstream advertising community, time to market and the need for full campaign execution functionality, accountability and true scalability. The software enables operators to target out-of-home audiences, sell network airtime; reliably play back scheduled content on each screen and account for campaign performance. Essential support and maintenance services are included in the per-player monthly license fee. BroadSign combines extensive expertise in digital signage software, media, advertising, and information technology and is a member of the Out-of-home Video Advertising Bureau (OVAB), OAAA, the Digital Signage Association and POPAI. Over 165 digital signage networks in 25 countries run on BroadSignTM Suite platform. The company’s corporate office, Operations, Support and Development facilities are located in Montreal, Canada. For more, visit broadsign.com.

About RMS:

RMS is the leading digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, RMS’ addressable advertising exchange, high-traffic venues and consumers can access HD video content, create play lists and dramatically enhance the shopping experience. Advertising agencies can reach their target audience at or near the time of purchase. The technology is platform-agnostic, and can work independently or layer on most current industry applications. From its headquarters in Fort Lauderdale, Fla., RMS has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS. Learn more at rmsnetworks.com and rVue.com.

Via EPR Network
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rVue – addressable advertising technology

Digital Out-of-Home Giant Selects RMS Networks’ Addressable Advertising Technology, Other Services for Existing Networks and Future Expansions into North America.

Swiss Neo Advertising, the leading provider and operator of Digital Out-of-Home Networks, announced today that they have chosen RMS Networks’ as the company’s U.S. affiliate. Neo Advertising plans to immediately begin utilizing rVue, RMS’ addressable advertising technology, in their existing Canadian locations, as well as future outlets located in Europe and North America.

One of Europe’s fastest growing Digital Out-of-Home groups, Neo Advertising currently operates over 50,000 screens in premier locations in Switzerland, Canada, Germany, Netherlands, United Kingdom, Portugal, Spain, Belgium, Poland and Italy. Positioning the company for continued growth, they investigated the market’s best-in-class technology solutions and industry leaders for its next strategic relationship. Neo selected RMS Networks for its reputation, full-service capabilities and proprietary rVue technology as it eyes expansion into the United States.

“To maintain our highest standards of quality and ROI through our growth, we only choose partners who have already achieved success and respect in the competitive Out-Of-Home market,” said Benjamin Mathieu, CEO North America for Neo Advertising. “RMS Networks and their rVue technology is a perfect fit for this objective.”

Unlike other technology choices reviewed, RMS Networks’ rVue application enables outlets and advertising agencies to pull in additional advertising revenue immediately. It is a stand-alone application that can manage networks independently with drag and drop ease, or integrate with most other existing digital signage software, if desired.

“Neo Advertising has grown into one of Europe and Canada’s largest and most well-respected providers of digital signage. The industry is poised for record adoption over the next few years, and Neo is in an ideal position to capitalize on the wave,” notes Jason Kates, Founder, President and CEO of RMS Networks. “RMS is proud to work with Neo as they continue their impressive growth.”

About Neo Advertising: Neo Advertising is a global provider and operator of Digital Out Of Home networks and a leader in this industry. Neo Advertising operates 50,000 advertising screens; partners with tier-1 institutions as well as most prestigious real estate owners. Neo Advertising operates in Switzerland, Canada, Germany, Netherlands, United Kingdom, Portugal, Spain, Belgium, Poland and Italy.

About RMS: RMS is the leading internet-based, digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, RMS’ proprietary addressable advertising technology, high-traffic venues and consumers can access HD video content, create playlists and dramatically enhance the shopping experience. From its headquarters in Fort Lauderdale, FL., RMS has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS. Learn more at www.rmsnetworks.com.

Via EPR Network
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Welcome to EPR Advertising News

EPR Advertising News is a new blog, part of EPR Network, that is going to be focused on and will be covering the advertising news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

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