Tag Archives: Advertising

Video e-commerce advertising platform Blingby partners with KiwiTech

Washington DC, 2017-Mar-10 — /EPR Advertising News/ — KiwiTech, LLC, a startup accelerator and technology services company, has announced a strategic partnership with Blingby, an innovative digital advertising and marketing platform. Blingby users watch, buy, book or rent the styles and places that inspire them. However, Blingby is not only about fashion, lifestyle, or travel; it is adaptable to many different industries. Third-parties can also license and customize Blingby’s (bbStream) technology for use ontheir platform, enhancing their value proposition.

A truly groundbreaking innovation is Blingby’s bbstream, which can be integrated natively into content streams by producers CDNs and content distributors into their video content. Why should you care?

Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, etc., drop down from which you can click and execute a transaction.

It’s audience-agnostic, non-intrusive advertising that virtually eliminates the “ready fire aim” approach used by advertisers, replacing it with pinpoint accurate audience segmentation.

Blingby, founded in 2014, is a video content delivery and e-commerce marketing and advertising platform, engaging users in 185 countries. Blingby empowers marketers by providing them with a powerful, engaging and advert-less platform where the video and the proprietary bbStream experience drives user interaction. Blingby technology supports native and live streaming. Blingby is currently available on the web at www.blingby.com and on third-party websites, social media and as an Android or iOS mobile app through Google Play and iTunes.

“Blingby is a paradigm shift in marketing and advertising by transforming content into an informative, ’advert-less’ engagement applicable to different industries. We are excited to form this strategic alliance to help further transform Blingby’s unique platform,” said Rakesh Gupta, Founder and CEO, KiwiTech. “We’re committed to bringing the best of KiwiTech to help Blingby meet their business goals.”

“People’s tolerance to pushy and non-relevant and non-engaging marketing is rapidly diminishing. We built Blingby to solve this problem. We deliver a continuously-evolving, fully-immersive visual digital experience with high user engagement and conversion rates,” said Marcia Favale, President, CEO and Co-Founder of Blingby. “KiwiTech, with an extensive experience in the technology space, will augment our technology delivery to continuously reshape user engagement in digital media, helping us further deliver on the Blingby vision.”

KiwiTech brings a deep understanding of developed and emerging technologies such as virtual reality, augmented reality, artificial intelligence and visual recognition. “As part of this partnership, KiwiTech will provide exclusive technology capabilities to Blingby,” said Robert Stanicic, COO and Co-Founder of Blingby.

SOURCE: EPR Retail News

Code18 Interactive Launches New WordPress Site for Bigelow Trading

New York, NY, August 6, 2015 — /EPR ADVERTISING NEWS/ — Code18 Interactive, a boutique digital agency based in New York City, is please to announce the launch of a new website for Bigelow Trading, http://www.bigelowtrading.com. This custom, fully responsive WordPress website provides a detailed online showcase for the various brands and products distributed in the USA by Bigelow Trading. As the import and distribution arm of New York’s landmark apothecary C.O. Bigelow, the oldest in America, Bigelow Trading represents the world’s finest heritage brands in beauty, grooming and personal care.

“We designed the Bigelow Trading site to make it easy for our client to build and manage multiple individual brand showcases,” says Code18 Interactive’s Creative Director Steve Pilon. “These showcases are unified by a consistent look and feel anchored in C.O. Bigelow’s iconic branding, yet still remain flexible enough to accommodate the unique needs and personality of each distributed brand.”

At launch, the site features individual showcases for Proraso and Marvis Toothpaste, two well known consumer brands from Italy, as well as the original Bloc Hyalin alum stone from France, and Gülsha rosewater from Turkey. “These are all rich, vibrant brands with many decades of history behind them,” says Pilon. “The Bigelow Trading site really brings each brand story to life. We knew we just wouldn’t be doing the brands justice if all we made was a simple product catalog.”

Code18 Interactive is a New York WordPress development agency that designs and develops custom WordPress websites and digital advertising campaigns for national consumer and media brands. Recent clients include C.O. Bigelow, GoGo squeeZ, Public Radio International, Graywolf Press, Unisom, TKTS, Five Points Journal, Algonquin Books, and many others. The company was originally founded in Atlanta, and relocated to NYC in 2012.

For more information, please visit http://www.code18.com

Contact-Details: Steve Pilon
Code18 Interactive
750 Varick St, 8th Floor
New York, NY 10013
404-585-2725
http://www.code18.com

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Code18 Interactive Moves Web Design Studio from Atlanta to New York City

Digital agency, Code18 Interactive, is pleased to bring their web design, WordPress development and creative digital advertising services to the New York City area.

Originally established in Atlanta, Georgia and founded by Steve Pilon, Code18 Interactive has recently relocated its web design studio to New York City. Code18 Interactive is now operating out of Manhattan’s Grind Spaces—a collaborative workspace located on Broadway at 39th Street, just South of Times Square.

“Grind Spaces is the ideal home for us,” says Pilon. “We’re a small team, so it is great to be able to feed off of the energy of such a smart and varied group of people. Plus, when we need to avail ourselves of another’s expertise, there are dozens of talented people to draw from all working under one roof. The range of available talent is extraordinary.”

Code18 Interactive’s move to Manhattan comes on the heels of a successful ten-year run in Atlanta. “Our hands-on, small team approach allows us to provide thoughtful, high-quality work for a wide range of consumer and media brands,” states Pilon. “But as our client base continues to grow, we realize that we need to contine to grow as well. So we decided to shake things up and begin our next chapter in New York City.”

Code18 Interactive is a seasoned, full-service team of creatives and developers offering web design, WordPress development and digital advertising services to consumer and media brands. Through unconventional thinking and user-centered design, Code18 Interactive has brought measurable growth and results to a wide range of leading brands, including Unisom, Gold Bond, Algonquin Books, CNN, Verizon Wireless, Coca-Cola, USA Today, TKTS and many more.

The digital agency is currently seeking new clients, new partners, and new talent to join its growing team. For more information, visit http://www.code18.com

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ZipCut Pro Makes A Splash In The Sports Fishing Industry By Partnering With Creative Bube Tube

Demand for sports fishing device sky-rockets after a hugely successful television campaign.

Sports-fishing has been revolutionized thanks to ZipCut® Pro, a new and innovative device designed to cut braided fishing lines. The product picked up incredible hype after joining forces with Creative Bube Tube to produce a television commercial which aired in August. The response has been huge and the demand overwhelming. Anyone with a fishing rod is learning that ZipCut Pro is a must-have fishing accessory.

The television commercial production company was approached by Marlin Gear Ltd., the makers of ZipCut Pro earlier this year and asked to help them produce a television commercial to expose the fishing community to their product. Over the next few months a script was devised and production was planned. The commercial was shot in Milton at Mill Pond, a local fishing hole with some beautiful scenery surrounding the water. Darren Scaravelli, Creative Director at Creative Bube Tube, remembers filming during late spring, “It was a beautiful place to film but it was freezing cold that morning. We had a nice blue sky and the sun was shining down on us though, which made for some of the greatest looking shots we’ve ever taken. It was a perfect location and right in our backyard too!”

ZipCut Pro is a patented device that conveniently attaches to fishing rods of all sizes and slices through braided fishing line without fraying. It’s proven to work better than traditional tools and its simple design makes it easy to use for anyone. Sports-fishermen across the United States and Canada having seen the commercial on television and online, flooded the call center and the ZipCut Pro website (www.zipcutpro.com) to make a purchase.

“Before developing our commercial with Creative Bube Tube’s expertise, we had success exhibiting at tradeshows and passing on information through word of mouth.” Said Brad Marlin, inventor of ZipCut Pro. “But when we launched our commercial our product sales skyrocketed and we couldn’t keep up with the demand!”

“I thought that developing a commercial would be a real challenge.”, said Cadman Chui, co-inventor of ZipCut Pro. “But Creative Bube Tube helped us through every facet of the commercial creation process and we are very satisfied with the end result.”

The collaboration with the television commercial production company as well as the smart media campaign caused ZipCut Pro to temporarily sell out of their product due to the high demand and enormous response to their commercial.

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CarProof Rocks The Television Scene With Wild New Commercials, Thanks To The Clever Minds At Creative Bube Tube

This year, CarProof® joined together with Creative Bube Tube to create three amazing commercials for their new marketing campaign. The goal was to create a series of commercials that would be both entertaining and informative and turn CarProof into a household name. The imaginative team at the television commercial production company pieced together perfection with incredible actors, wild animals and ridiculous situations to make these unique and inventive commercial spots.

The choice to bring their services to the public eye using the power of television commercials was made by VP of Marketing at CarProof, Joe Varkey. “We’ve been growing steadily over the years but I knew we were ready to take that next step into television. After I spoke to Creative Bube Tube, there was no way I could ignore such an amazing opportunity. After seeing the results from our campaign, I know I made the right choice.” With 3 commercials on the air, CarProof was able to gain the recognition they deserved as the top Canadian vehicle history reporting service. Creative Bube Tube worked in coordination with the company from the start to create each concept, develop a script, organize a production day and camera crew and the result was a series of polished and incredible looking commercials.

The television commercial production company recently finished the third commercial for CarProof, shot locally in Milton where Creative Bube Tube is based. “This was definitely one of the most fun shoots we’ve had. We had a great concept to work with and a fantastic crew. We got to work outside in some great weather and really focus on putting together a great piece for CarProof!” says Creative Bube Tube owner Jenny Munford. The commercial was filmed at a local mans house, Adrian Miller, who had never had a commercial filmed at his house before, “It was a little surreal when these two guys knock on your front door and ask if they can film a TV commercial at your house. I figured ‘why not?’ and now I’ve got another great story under my belt.”

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Student Launches the Most Wanted Website with a $1,333,000 Raising Idea

A 21-year-old Latvian student launched an extraordinary website and is hoping to achieve financial freedom and stability by selling decoration blocks on his ‘The Most Wanted Website’ in a form of ad spaces. He hopes to become a millionaire in the process and make a documentary series about how his life changed and what he spent his money on.

Matiss Bartulis (Matthew in English) set up themostwantedwebsite.com in order to achieve his goal of $1,333,000 and 40 cents after he made a list for a normal life where he calculated all the expenses for the next 79 years till his 100th birthday and decided to go for it. He has published his list on the website.

He accented that his life expenses are calculated for a truly normal average life without exaggerations and excessive luxury. “For instance – money for bills, a haircut every three months, presents to relatives, new shoes every two years or ordering pizza home once a month” he added.

Despite the fact that the website has been online only for two weeks, Matiss has already made $1080, although he admits that one of the first ad spaces was sold to his godfather who owns an international furniture company.

“I knew Matiss would badger me about it, but if it attracts people’s attention, then it’s worth having my advertisement and imprints on there,” Mr. Dainis, 39, commented.

Matiss says that people can use ad spaces they purchase to display their image or logo, headline, advertisement and have a link to their own website. “A minimized version of the image will appear on the decoration block as a design element of my website,” he explains,”this is a chance to design the Internet Monument – a virtual significant place that will never change once finished.”

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Tampa’s FX Marketing Group Agrees to Deal with Florida Sports Hall of Fame

Launching the celebration to honor 50 years of the Sunshine State’s sporting legends, FX Marketing Group has reached an agreement with the Florida Sports Hall of Fame to ensure the tribute to athletic excellence stands for future generations.

Tampa's FX Marketing Group Agrees to Deal with Florida Sports Hall of Fame

With a ribbon-cutting, grand-opening ceremony at its new home at Polk County’s Lake Myrtle Sports Complex set for June 22, a new era for the Florida Sports Hall of Fame begins as the Tampa-based firm takes responsibility for its media, licensing and sponsorship activities.

As a letterman at Florida State University and former National Football League wide receiver for the Tampa Bay Buccaneers and Green Bay Packers, FX Marketing’s senior partner, Barry Smith, holds an appreciation and reverence for the Florida Sports Hall of Fame’s inductees, nearly 200 of them from all regions and facets of the sporting community.

“These folks are legends of Florida’s sporting history, and their name and accomplishments deserve to be on display for everyone to see,” Smith said. “Their stories need to be told. The new building will be a terrific base, but we intend to take them to the public with a dynamic online presence and increased community-outreach events.”

As an official partner and sponsor, FX Marketing also will be coordinating the effort increase awareness in the Florida Sports Hall of Fame and develop creative and exciting corporate membership opportunities that support the Hall of Fame and its social outreach mission of fighting childhood obesity through promotion of organized youth sports, as well as promoting fitness for all Floridians.

Since 1996, FX Marketing has built itself into a national leader in the sports marketing and publishing, as well as client and event management. The firm’s stellar reputation recently earned endorsements from Florida Gov. Charlie Crist and the non-profit Florida Sports Foundation, which works with state leaders and sports–industry executives as the state’s official sports promotion and development group.

FX produces first-class annual publications for some of American largest governing bodies and management groups in American sporting industry, including Pro Football Hall of Fame, the NFL Alumni Association, ESPN, the PGA and Senior PGA tours, the Bass Anglers Sportsman Society, Major League Baseball’s Atlanta Braves, and, most recently, the NASCAR Hall of Fame in celebration of its inaugural class of inductees.

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Clickbooth Releases Study on How to Increase Conversions with Mothers Ages 35 to 55

The female consumer hold tremendous spending power – on average, around 75,000 per year – and women ages 35 to 55 make up the largest group of consumers online. Affiliate network Clickbooth tackled identifying the groups within this valuable demographic in part one of its “An Inside Look at Marketing to Women Ages 35 to 55” study, and now part two aims to teach Clickbooth clients how to convert the mothers within this group into customers. Author Sara Anderson pulls from several other studies to complete her own, and the results will prove valuable for those who create affiliate CPA network campaigns.

Anderson surmised the following about the individual mothers within this demographic: “She is strategic in her decisions, compares products, and actually uses her friend’s (or trusted online mommy networkers) opinions as the determining factor in whether she will buy into a product or not.”

She tells Clickbooth clients that when creating affiliate network campaigns, they must treat these consumers with respect and have patience with a sometimes longer sales process. If they do, their campaigns will be successful. She goes on to break down part two of the study into two essential actions for Clickbooth’s affiliate CPA network clients:

Spark a mother’s interest – Use empathetic ad copy that creates an emotional connection and that is family-oriented. Use photos of a mother with her children. Anderson quotes a recent Facebook study that showed that mothers relate best to photos of mothers with their children, next to mothers laughing, and finally, mothers multi-tasking. Landing pages in an affiliate network campaign should be simple in design, and the call to action should be family friendly.

Increase her desire and trust in the product – Quickly show a mother that other mothers approve of the product, through videos, surveys, product reviews and customer testimonials.

Close the sale with an easy shopping cart experience – There should be no confusion when filling out an order form. A clumsy shopping cart experience can destroy the trust that the affiliate CPA network campaign has built.

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Finally, Classifieds And Auctions Joined Together In One Place

This is what we’ve all been waiting for. A free classifieds site that offers free auctions too! And to top it all off it’s actually owned and operated in the USA.

This is a relatively bold new idea in the internet industry. Classifieds websites are an extremely competitive area online and auctions are equally competitive if not more so. The idea of bringing these two together is really not a large stretch as they often provide similar items and services.

The sites individual traffic is the biggest factor in, not only the users success, but also the success of any website itself. To share traffic between individuals seeking to buy or sell in classifieds and those looking for auctions seems to be a great way to expand content and reach into even larger areas. The additional traffic gives all ads and auctions additional exposure, increasing the chance of a sale.

Yacads.com offers both free classifieds and no fee auctions. It includes Google maps on the listing’s details page of every ad to assist in locateing the items. Site users, like on most sites, can browse categories or search for items. One extra that is often left out of classifieds sites that assist with large items or individuals with limited resources is the proximity zip code search.

This is an extremely “handy” feature. It allows the user to enter their zip code, select a distance f r o m that zip code, and filter all the ads that are not within that specified distance. This helps make the site more “farmer friendly” in a search for some cheap local nearby livestock. It also allows yard sale shoppers to filter all the listed yard sales within a certain distance, then they can print the Google map. Need directions instead of just a map? Click the “Map-This-Item” link, and a Mapquest window will pop up with a form that is already filled out, except for your location. Just enter your location and click “go”. You should give this thing a quick look when you’re not busy. It’s not huge yet, but at it’s current rate of growth it won’t take long.

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Cross Atlantic Commodities Inc. Highlights ReJuv Immediate Results Cream With Creative Bube Tube Ingenuity

Cross Atlantic Commodities Inc. (Pink Sheets: CXAC), a manufacturer and distributor of nationally branded commodities, recently confirmed a new look emphasizing the ReJuv anti-aging product line. Along with a renewed website, the company has decided to launch a new media campaign with Creative Bube Tube, a television commercial production company. The new campaign features a 60 second television infomercial. Thanks to the innovative team at the production company, the infomercial has a unique look, maintaining a clean simplicity while still providing customers with important information regarding the anti-aging cream. Specifically the commercial highlights the Immediate Results Cream, which targets fine lines and wrinkles and instantly rejuvenates the skin to a naturally healthy and youthful look.

Nic Taylor, Assistant Producer at Creative Bube Tube, described his excitement of working on this project, “This infomercial came together quite nicely. It has a very clean, modern look to it and thanks to our production crew, the picture quality makes it look like a million dollar work of art. I’m excited to see the reaction it gets after it’s hit the networks.”

The commercial has begun airing in November and will continue through a 2-week test run. Jorge Bravo, President and CEO of CXAC, remarks, “These are very exciting times for everyone here at CXAC. We are a few short moments from putting Rejuv by Caci(r) on the path that will hopefully make it a household brand. CXAC shareholders have been waiting patiently for revenues and I am confident Rejuv by Caci(r) is the product that will put us in the black.”

Creative Bube Tube continues to produce superior quality commercials, backed by a team of high skilled and creative individuals who take pride in each project they work on. The production agency works not only on commercials and infomercials but also provides numerous services including but not limited to: Research and Project Development, Creative Conceptualization, Storyboards, Location Scouting, Casting and Scripting, Set Design, Studio Production, Professional Lighting & Audio, Professional Wardrobe, Hair and Make-up, Directing and Creative Supervision, Full Service Editing, Special Effects, Graphics and Animation, and a wide variety of Voice Over Talent. The brilliant team has worked with numerous clients worldwide, including Allmax Nutrition, Hauser Furniture, Touchstone Resort, The Canadian Gift Planners Association, Slimband, avVaa World Health Products and Skin Vitality Medical Spas.

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rVue Online Digital Out-of-Home Media Planner Launched

We’ve all seen it. Advertisers either spending days on DOOH media planning or avoiding the media altogether with the same objections: fragmentation within the industry, lack of reach and the time it takes to create a strategic media plan. From emails and phone tag, to spreadsheets and middlemen, sophisticated ad planners found their time consumed by the most mundane portion of the planning process.

On the other side of the equation, networks were reluctant to allocate inventory to third parties, slash pricing or pay higher commissions, instead wishing to maintain some control over their inventory valuation and commoditization.

Times have changed. DOOH has grown and evolved while advertisers are turning away from traditional media and looking for innovative digital solutions. The rVue, Inc. executive and technology team has been immersed in the Digital Out-of-Home for years, consistently building solutions that drive efficiency and ease of use.

rVue, Inc. announced the launch of its web-based DOOH media planner, which blankets the industry by connecting participating networks with ad agencies and advertisers looking to advertise on digital signage screens and billboards. The open and free-to-use rVue Media Planner enables agencies to easily create a DOOH media plan, saving them precious planning time and expanding their DOOH reach by introducing them to participating networks they may not currently have on their radar.

rVue’s “social networking meets search engine” approach connects advertisers with networks that fit their search criteria. There is no cost or obligation for advertisers, agencies or networks to use the media planner and no inventory allocation or aggregation is required. Networks are, however, encouraged to put their “best foot forward” by maintaining their profile with accurate and current data, such as audience demographics, impressions and third party studies as well as location, content and technology specifications and other relevant information. This becomes the basis by which agencies evaluate networks for their media plan. Networks always maintain the “final say” by being able to accept or reject any offer made to them.

The media planner is just one of the core software offerings within rVue’s suite of technology. Currently, rVue has enrolled more than 35 networks representing over 157,000 touchpoints in major DMAs in the United States and Canada, with several European networks becoming available in early 2010. As part of a strategic relationship, BroadSign Open’s more than 230 digital signage networks in 25 countries are automatically eligible to adopt the system.

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The Already Powerful MySign.TV Digital Signage Software Solution Has Been Enhanced With New Features

MySignTV has published a new version of its digital signage software, as the company has already been offering services for digital dynamic network systems. With a considerable amount of niche market experience and a strong background, the company has managed to expand the features of the MySignTV digital signage product beyond all expectations and at this time it is considered to have an excellent price versus quality ratio. Currently, the latest update offers increased usability because of a redesigned graphical user interface as well as new features that allow complete and transparent management of all digital signage content display on a network.

As digital signage is a form of electronic display that supports various forms of content, such an implementation requires a software solution that can help in properly creating, displaying and managing the digital signage network. In the new version of MySignTV, there are three components that help its users to create and manage individual advertising content. The components are MySignTV Player, MySignTV Designer and MySignTV Content Scheduling & Management component, forming a software bundle that offers a complete digital signage software solution.

“Our software package offers complete scalability for digital signage network owners as their infrastructure can always expand without any problem in terms of management and display capabilities, since we offer the ability to purchase one or more individual software components as per the very custom requirements of each digital signage project”, said Mr. Adly Oren, Senior Sales Manager, MySignTV. “There is no comparable solution on the market at this price point” is how Mr. Adly Oren describes the latest MySignTV digital signage software version.

Beyond improved and more scalable software elements, MySignTV has also managed to build a unique reseller program that allows digital signage professionals from all around the world to signup as part of the MySignTV partnership network and start earning as much as they wish, based on a well designed overpricing strategy. As MySignTV does not actually sell directly to its customers, there is a considerable potential of revenue for all major geographic partners, since most customer leads registered by MySignTV are actively being directed to such regional resellers.

For additional information regarding MySignTV digital signage software (pdf file), as well as the reseller program (pdf file) available, feel free to visit www.mysign.tv.

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Bigmouthmedia Wins Travolution Award for Best Use of SEO

Bigmouthmedia’s innovative collaboration with luxury travel operator Kuoni has seen the agency win the prestigious Travolution Award for the best search marketing campaign of the year.

Walking away with the coveted prize for Best Use of search engine optimisation, Europe’s largest independent digital marketing agency was recognised for an international campaign that saw Kuoni enjoy a 100% increase in number one search rankings while achieving outstanding ROI. Praising the strategy for delivering a 104% increase in total unique search visitors within a year, a panel of experts singled out the project as an example of industry best practice.

“This was a fantastic demonstration of when SEO and user experience work hand-in-hand to create a powerful new proposition, especially with Kuoni’s new i-Travel proposition. The agency met all the client’s objectives and produced premium results with a clear return-of-investment,” said a panel spokesman.

Beating stiff competition from ambergreen, iCrossing, Latitude and Greenlight, bigmouthmedia’s campaign was selected for its implementation of constantly evolving SEO strategies including the use of social media releases and the exploitation of synergies between Kuoni’s PPC strategy and its search marketing activities.

“Our campaign was aimed at increasing search engine visibility, traffic and revenues, and I’m delighted that its success on all fronts has been rewarded with such a prestigious honour. Our internal staff have worked closely with bigmouthmedia throughout to deliver a particularly complex strategy, and this award is a richly deserved accolade for all involved,” said Joanna Edmunds, Kuoni’s Commercial Director.

Matt Rooke, eBusiness Director at Kuoni, added: “The statistics speak for themselves. Results like the 69% increase in organic search engine traffic we delivered over a single year have helped us achieve outstanding ROI on this campaign, while our use of innovative link building activities to increase rankings for targeted keyphrases and video listings has seen us earn first page rankings in Google for over 90% of our targeted keywords”

The Travolution prize rounds off a successful week for bigmouthmedia on the awards circuit. On Tuesday September 29th, the agency learned that it has also been nominated for Agency of the Year at the 2009 Marketing Industry Network Awards.

“I’m delighted to see our campaign recognised in this way. It’s a tribute to the very talented team that worked side-by-side with Kuoni on a constantly evolving campaign that used the very latest search technologies to great effect,” said Anneli Ritari, Senior Travel Strategist at bigmouthmedia.

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New Copywriting And Branding Service Brings Social Marketing To The Beauty, Fashion, And Lifestyle Industries

Amid New York Fashion Week and beauty conference HBA, international copywriter Katja Bartholmess launches COPYGOLD, a copywriting and branding service aimed at the fashion, beauty, and lifestyle industries.

She keeps her industry knowledge fresh by learning from the best, attending workshops and tradeshows and by engaging with those who create – or critique – the latest trends. “I have my feet planted firmly in the real world,” the copywriter says, “but I navigate the virtual world of social media just as effortlessly.” She is a prolific twitterer and blogger (her lifestyle blog is read in over 5 countries and has a devoted following) and has a place in the relevant social networks.

She has a strong view on social marketing: “I see an enormous, and widely untapped, potential for fashion, beauty, and lifestyle brands to really engage their audiences through social media. Consumers, especially the attractive younger age brackets, have come to expect their brands and designers to be approachable. And they use the virtual world to flaunt their likes and dislikes for everyone to see. – This is something that can be harnessed in many fascinating ways and used to spark interest, foster loyalty, and make more sales. COPYGOLD can help here.”

As someone who called home places as diverse as London, Tokyo, South Africa and has offices in New York and Berlin, copywriter Katja Bartholmess brings an intimate understanding of international markets to the table.

“I’ve been an independent copywriter for about seven years,” Katja Bartholmess says, “and I’ve been proud to count cosmetic brands like Clarins and fashion brands like No Nonsense among my clients. – It was time to narrow my focus to the industries I know in and out and love the most. COPYGOLD represents that.”

If you want to get in touch with Katja, just write to her at katja@copygold.com – she’d be delighted.

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New Start Up Gives Smes A Cost Effective Tool To Evaluate Online Expenditure

Smart Digital Spending, a New York start-up launched today, offers a new approach to analyzing online advertising which could save firms thousands of dollars each year. Smart Digital Spending provides written, audio and video instructions on how to analyze online campaigns using data analysis techniques in order to make simple yet effective media optimization decisions. Offering data analysis advertising tutorials is the brainchild of online marketing analyst Eric Melchor.

New Start Up Gives Smes A Cost Effective Tool To Evaluate Online Expenditure

Paula Lynn commented, “I think there is a real need for these tutorials. Marketing data analysis is usually seen as really complex and hard to implement, but these guides explain how advertisers can incorporate online media measurement into their media planning strategy very easily. There may be other options out there, but simplicity doesn’t seem to be what is happening with other companies offering their services”.

According to Eric Melchor, “The natural instinct of an internet marketing analyst with no media planning experience is to track and measure as many metrics as possible in order to learn about the campaign at maximum granularity. This results in a virtually endless amount of wasted time since this won’t change the way advertisers plan future media buys nor generate a better ROI on advertising dollars spent.

Media planners and buyers who are capable of performing proven data analysis techniques on their own are much more likely to focus on what is actionable, identify areas where to minimize costs and implement optimization decisions based off strategic findings that will enhance campaign performance.”

Firms of any kind can purchase and download these tutorials that are designed for paid search, online display and mobile marketing at www.smartdigitalspending.com. Firms can even choose to pay a low monthly subscription that gives them access to all tutorials for free and are able to have Eric Melchor as an available resource to call on for matters relating to measuring digital advertising.

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ONTrack Network and rVue – Betting on Digital Out-of-Home

As an advertiser, imagine being able to reach millions of some of the most well-educated, affluent consumers around. We’re talking about 98 million consumers – you heard right – 98 million viewers gathered in casinos, high-end restaurants and bars, sports venues and entertainment destinations throughout North America, completely focused on the live horse races being broadcast on in-house screens. Imagine your ad being seen by this extraordinarily valuable audience, drawing the same attention as the race itself.

Imagine no more…thanks to ONTrack Network and rVue, access to this highly-targeted audience is now a reality. With over 60 years of experience in the horse racing industry, TelePhoto Technologies, Inc., through its ONTrack Network, has placed 66,000 digital signage screens in over 1,100 racetracks and off-track betting sites throughout the U.S. and Canada. In a fragmented media world, ONTrack delivers the full attention of extremely desirable, hard-to-reach consumers directly to  and rVue is the media platform that now makes it happen with incredible ease.

rVue, a free Software as a Service (SaaS) model available to the advertisers, digital out-of-home (DOOH) industry and developed by Fort Lauderdale-based Argo Digital Solutions, Inc. (Argo), empowers media planners and advertisers with the tools necessary to search target markets, plan media campaigns, place and buy network advertising, upload and distribute high-quality content and monitor results. Effectively reaching quality and receptive audiences offered by networks like ONTrack makes rVue a valuable platform for advertisers and agencies alike. rVue continues to partner with the best and most compelling venues around.

“ONTrack believes that rVue is here to change the media landscape for digital out-of-home,” states Ted Bradley, ONTrack’s Chief Sales Officer. “With rVue, we have a reliable and trusted partner with the know-how, fortitude and experience to provide advertisers with real value through their media platform. We are very excited about the opportunity to partner with rVue and deliver our premier locations to ad agencies.”

“The effectiveness of digital out-of-home in this type of entertainment venue is impressive,” says Jason Kates, CEO and founder of Argo Digital Solutions. “ONTrack is the perfect example of a robust network who has positioned themselves perfectly to give advertisers an edge in the DOOH marketplace.”

To learn more about ONTrack Network, race on over to www.ontnetwork.com. For more information on rVue, visit www.rVue.com.

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Nobelvision Has Recently Joined The Growing List Of Rvue Network Partners

NobelVision™, a digital out-of-home network comprised of nearly 700 professional dental offices throughout North America, has recently joined the growing list of rVue network partners. rVue, the digital out-of-home search engine developed by Argo Digital Solutions (Argo), offers advertisers a unique and cost effective way to reach the highly targeted, affluent and able-to-buy audience captured by this healthcare venue.

Created for and owned by Nobel Biocare, the world leader in esthetic dental solutions, the NobelVision™ Network is operated by Creative Marketing and Merchandising Media Solutions (c3ms) and delivers entertaining and informative programming to a captive audience of patients and caregivers in reception areas of oral surgeons and general dental practitioners throughout the United States and Canada. In addition to continued development within North America’s market, this rapidly-growing network is poised to expand to Europe, the Middle-East, and Asia in the near future, aggressively taking its current 1,000 screens to 2,500 screens by year-end 2010.

NobelVision™ is a customized in-office channel of dental healthcare information specifically designed to deliver quality educational, informational and entertainment segments to a targeted, health conscious audience via an IP-based, networked narrowcast system. With dwell times exceeding 30 minutes, the NobelVision™ Network provides advertisers with a unique opportunity to market their products and services to a captive audience with known demographic and statistical data. Through full-motion, full-color video content, NobelVision™ engages their audience at a time when they are highly attentive and receptive.

“We are looking forward to benefitting from Argo’s expertise and understanding of how digital out-of-home media should be viewed and positioned within the planning, buying and execution cycles,” states Ray Heiser, President and CEO of c3ms’ NobelVision™ Network. “The rVue search platform has taken an innovative approach to DOOH advertising, giving our network a unique opportunity to be targeted by advertisers and agencies on a global scale.”

c3ms is a premier integrator/operator of digital signage solutions in medical and dental reception areas. Creative marketing and merchandising media solutions from c3ms deliver value for practitioners by helping them grow their practice. For patients, value is provided through informative and entertaining programming while they wait for appointments. Advertisers have access to a highly-targeted, able-to-buy captive audience.

NobelVision™ adds yet another place-based media outlet to rVue’s extensive list of advertising venues. rVue’s full-cycle media search engine platform is unique to the industry in that it empowers media planners and advertisers with the tools necessary to search target markets, plan media campaigns, place network advertising, upload and distribute high-quality content and monitor their reach, simplifying the process of buying digital out-of-home.

“NobelVision’s™ network model and overall development strategy geared towards accelerating their growth over the next few years is impressive,” says Jason Kates, CEO and founder of Argo Digital Solutions. “The global expansion projected for their network will reinforce the power and scalability that rVue’s automated platform brings to the digital out-of-home arena and we are proud to welcome them into rVue.”

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Adverto TV’s Digital Network Now Available through rVue Addressable Advertising Exchange

Adverto TV, a leading provider of digital place-based media in supermarkets, deli’s, bagel shops, convenience stores and grocery stores, recently enrolled its rapidly growing network into rVue, Argo Digital Solutions’ (Argo) addressable advertising exchange for digital out-of-home (DOOH). The automated platform will enable advertisers to reach consumers when they are not at home and closest to the point of purchase.

Adverto TV strategically deployed its network in the fastest growing markets in the country, targeting densely populated areas of New York. By doing so, they have amassed a broad audience base, with plans for continued expansion and growth into other markets. Offering digital advertising opportunities at crucial junctures in stores, malls and restaurants, Adverto TV provides advertisers with a consumer reach that spans a dynamic marketplace, ranging from consumer packaged goods, health and beauty aides to travel and leisure.

“Out-of-Home advertising has dramatically altered the way consumers receive information,” states Michael Stanley, Vice President of Marketing at Adverto TV. “Our digital signage marketing networks provide advertisers with timely, effective and measurable impact by reaching consumers at the point-of-purchase when they are naturally receptive to selling messages. With rVue’s web-based user interface, advertisers will now be able to plan, buy, upload and track their media campaign online, all in one place.”

Adverto TV is a cutting-edge provider of in-store and point-of-purchase (POP) marketing, utilizing LCD screens, smartly placed in high-traffic, highly-visible locations throughout their retail partners stores. With over 130 screens throughout the New York area, advertisers have access to over six and half million monthly viewers, characterized by a broad set of demographics.

The addition of Adverto TV into rVue comes on the heels of tens of thousands of rVue screen enrollments with other network partners such as LevelVision College, Hercules Networks and Waiting Room Promotions. In addition, rVue’s strategic alliance with BroadSign, a leading provider of software solutions for digital signage, creates unique opportunities for any of the 160-plus BroadSign-powered networks who can now benefit from rVue’s web platform.

While rVue is often associated with other industry aggregators, this full-cycle media exchange is unique in that it empowers media planners and advertisers with all the tools necessary to plan media campaigns, place network advertising, upload and distribute high-quality content and monitor their reach, simplifying the process of buying digital out-of-home.

“Partnering with networks like Adverto TV only enhances the advertising opportunities available to media planners and ad agencies through rVue,” says Jason Kates, CEO and founder of Argo Digital Solutions. “Adverto TV caters to our advertisers with state-of-the-art, strategically-placed LCD screens that optimize the consumer’s overall in-store experience in some of the most desirable and high-trafficked venues available.”

About Argo Digital Solutions:
Argo’s innovative digital media technologies connect advertisers to consumers around the world. As a web-based media company, Argo continuously focuses on providing the tools to deliver rich media, DOOH and mobile technology solutions. Founded in 1995 by Jason M. Kates, Argo’s global headquarters is in Fort Lauderdale, Fla. For more information, visit www.argodigitalsolutions.com.

To learn more about Adverto TV, visit www.Adverto.tv.

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Theresa Fletcher Joins Argo Digital Solutions As Chief Revenue Officer

Argo Digital Solutions (Argo) announced today that it has appointed Theresa Fletcher as the company’s Chief Revenue Officer. Fletcher was selected for this position based on her notable track record of success in high-level business strategy, driving sales, market share and bottom line profitability for Fortune 100 media companies.

In her previous position as Area Vice President/General Manager of Comcast Spotlight, Fletcher was responsible for market consolidation and reorganization within the 17th largest DMA in the country and, in turn, increased the company’s revenue over 500% to $150 million. Prior to Comcast, Fletcher’s career included key executive positions within Continental Cablevision, Media One and AT&T where she was largely responsible for turnaround management following the company’s mergers and acquisitions, cross-functional collaboration, profit and loss management, business reengineering, strategic planning and competitor analysis – all leading to accelerated growth and profitability.

Fletcher was tapped by Argo for her vast array of experience in developing sales strategies that compliment multi-platform initiatives such as online, television, videos on demand, addressable advertising and Hispanic advertising. She has earned a stellar reputation for taking challenging opportunities and fragmentation and turning them into highly profitable enterprises with integrity. The appointment of Fletcher to this position marks another jewel in Argo’s management crown as the company has strategically expanded its executive team to include an impressive list of technology, financial, media and marketing leaders.

In her new position, Fletcher’s first area of focus is to further accelerate the current momentum and success of rVue, the company’s addressable advertising exchange for digital out-of-home (DOOH). Launched in its latest generation a few months ago, rVue has been enrolling networks almost daily. Originally developed and utilized by Argo’s team of engineers to manage and distribute high quality content within large and complex networks under the company’s control, today’s rVue is built for with the DOOH and advertising industries in mind. It connects fragmented networks and advertisers, simplifies media planning and makes the distribution of high quality content distribution easy and powerful. Unlike media aggregators, Argo’s rVue model provides a ‘pay-per-click’ approach, reminiscent of Google and eBay, which empowers DOOH networks and advertising agencies to take greater control and be rewarded. Through rVue, advertisers can complete a media buy, deliver high quality content and obtain results easily, while adding one of the fastest growing new medias to their media toolbox.

About Argo Digital Solutions:
Argo’s innovative digital media technologies connect advertisers to consumers around the world. As a web-based media company, Argo continuously focuses on providing the tools to deliver rich media, DOOH and mobile technology solutions. Founded in 1995 by Jason M. Kates, Argo’s global headquarters is in Fort Lauderdale, Fla. For more information, visit www.argodigitalsolutions.com.

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Hercules Networks’ ACMs Now Available To Major Advertising Agencies Through rVue

Hercules Networks, which offers Automated Charging Machines (ACM’s) for cell phones, PDAs and mp3s in theme parks, malls and bars in top DMAs throughout the country has recently enrolled its expansive digital signage network into rVue, Argo Digital Solutions’ addressable advertising exchange for digital out-of-home (DOOH).

herculesnetworks

ACM’s offer convenience to those on-the go, as well as a highly targeted advertising medium for the major advertisers trying to reach them where they make purchasing decisions. Projecting a growth of more than double its number of screens by 2009, Hercules’ CEO Paul King’s initial attraction to Argo’s rVue exchange was it’s simplicity and automated ‘pay-per-click’ approach to DOOH, reminiscent of Google and eBay’s models for the Internet.

“It’s an incredible challenge to engage an audience for any length of time through advertising, but ACM’s can do just that by providing a 10 minute captive audience while customers wait for their phone, PDA or Ipod to charge,” said Paul King, CEO of Hercules Networks. “The partnership with rVue will dramatically increase our ability to offer a simple and integrated out-of-home solution to advertisers and media planners.”

Last month, Argo launched an enhanced, next generation version of rVue, which connects digital out-of-home networks with a growing list of advertising agencies and media planners looking to reach targeted consumers while they are on-the-go and near the time of purchase. This development has generated a second quarter, six figure digital media buy through the platform by a leading provider and innovator of eye care services, with an anticipated result of more than 9 million impressions. rVue’s automated approach is unique to the industry, has reduced the average time it takes to create a media plan in DOOH and allows advertisers and outlets to control the process.

“This is truly a pioneering and long-awaited technology that has come alive thanks to Hercules Networks,” notes Jason Kates, CEO of Argo Digital Solutions. “We now have the ability to give our advertisers the opportunity to utilize customized brand content and cutting-edge technology to drive sales with access to a more captive audience than ever before. ACMs are a huge step in the development of DOOH.”

NY-based Hercules Networks produces and distributes Automated Charging Machines (or ACM’s) that charge consumers cell phones while they are on-the-go. A rapid, 10-minute charge gives the consumer a quick boost of juice, and gives advertisers a 10-minute captive audience. ACM’s can charge up to 18 devices simultaneously by providing the most common charging tips on every ACM. The company recently installed charging stations at the Boston Celtics Stadium through a partnership with ATT, and is also negotiating to put ACM’s in Las Vegas casinos. Visit www.herculesnetworks.com for more information.

Argo Digital Solutions, Inc. is the leading digital media and technology company that provides innovative solutions that moves the analog to digital. Through rVue, Argo’s addressable advertising exchange with an Internet based, ‘pay-per-click’ approach, high-traffic venues can access HD video content, create play lists, dramatically enhance the shopping experience and monetize their network. Advertising agencies can reach their target audience at or near the time of purchase. The technology is platform-agnostic and can work independently or layer on most current industry applications. From its headquarters in Fort Lauderdale, Fla., Argo has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster and Subway with innovative technology solutions that drive ROI. Learn more at www.argodigitalsolutions.com and www.rVue.com.

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