The Halo Group today announced the appointment of four senior interactive planning and creative professionals, recruited to fortify the brand communications agency’s integrated communications offering.

The Halo Group today announced the appointment of four senior interactive planning and creative professionals, recruited to fortify the brand communications agency’s integrated communications offering.

“Our core vision is that brand communications must work interdependently, including all forms of paid advertising, social media…even sales presentations. So, we coined the term ‘tradigional’ to capture our capabilities,’” said Linda Passante, Halo CEO. “We’re ringing in the New Year with new staff that will take us far beyond what either a digital marketing or a traditional agency can do separately, in silos.”

Michael Pierre (http://tinyurl.com/c7jokz), Vice President of Connection Planning, will direct traditional and new media efforts for Halo and its clients. An early web innovator, Pierre’s track record includes digital marketing efforts for Chase, Auto-bytel, Sony, US Army, DeBeers, Pfizer, Samsung, and Coldwell Banker.

Guy Sealey (http://tinyurl.com/amflkc), Senior Creative Director, combines strategic and creative interactive capabilities. He is an industry veteran who developed digital marketing campaigns for Subway, US Airways and HBO. Guy created the first viral campaign for HBO’s “Six Feet Under” and the first integrated campaign for Aunt Annie’s Pretzels. He was awarded a 2007 Emmy for Outstanding Achievement in Broadband Content.

Tim Goodwin (http://tinyurl.com/aulz8d), is Director/Producer of New Media and will create web video and animation for digital marketing and social media efforts. An experienced film/video editor and motion graphic designer, Tim worked on teams nominated for an Academy Award (Murderball) and Emmy (ABC Sports). His film and broadcast credits include HBO, ESPN, Yahoo, Nickelodeon, and Pepsi.

Stu Garrett (http://tinyurl.com/c5nogk), joins Halo as a Senior Creative Director. Stu has received over 50 National Advertising Awards, including in the Cannes Film Festival, Addy Awards, Andys, NJ Ad Awards, and the Effies. His work has been recognized by Communication Arts, Archive, Creativity, and Graphis magazine.

“Our clients’ brand strategies can be communicated everywhere, from broadcast quality video we create in-house for digital marketing efforts to SEO, to traditional print, direct mail and posters. Our tradigional hybrid approach is what clients need and demand today,” said Passante.

About The Halo Group
Founded in 1994, The Halo Group is a 30-employee, Manhattan-based, independent brand communications agency. Halo combines brand architecture, marketing consultation and communications services in traditional, interactive, social media and web 2.0 for its international clients. Since its founding, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net.

 

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PR agency Paver Smith has secured the account for online tyre retailer Blackcircles.com

Liverpool/Manchester-based PR agency Paver Smith has secured the national consumer brief for fast-growing online tyres retailer Blackcircles.com

The account win follows its recent acquisition of Manchester’s Stripe Communications and the six figure win to promote Liverpool’s presence at the Shanghai World Expo 2010.

“It’s been a good start to 2009 and we’re close to announcing a trio of new appointments to our team to help us cope with our growth,” said managing director Dougal Paver.

“Our focus for Blackcircles.com is to target van drivers and mums using national consumer media. They’re two very distinct audiences with very different needs and reasons for renewing tyres and it’ll be a great showcase for our thinking,” added Paver.

Michael Welch, Managing Director of Blackcircles.com added “We’re delighted to bring Paver Smith onboard and look forward to developing a successful working relationship”.

BlackCircles.com allows customers to purchase tyres online or by phone and have them fitted by a network of more than one thousand independent garages across the UK.

Paver Smith manages its country-wide consumer PR needs, reporting to the firm’s headquarters in the Scottish borders town of Peebles. Blackcircles.com boasts more than 300,000 customers and sales of more than £10m.

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While Google announces the end of their Print Ads program, MediaBids announces its print advertising marketplace is still going strong

In light of Google’s recent announcement that they are shuttering their Print Ads program, MediaBids would like to convey to print publications and advertisers who purchase print advertising that

the www.mediabids.com marketplace is still successfully conducting print advertising transactions. MediaBids has served as an online platform for advertisers and publications to buy and sell newspaper and magazine advertising since it went live in 2003. MediaBids offers several methods of buying and selling print media – from Per-Inquiry Advertising to Advertising Auctions to straight Ad Sales – leveraging the power of the internet to make print advertising faster and easier.

To date, close to 6,000 newspapers and magazines and over 15,000 advertisers buy and sell print advertising through via www.mediabids.com. MediaBids will plan any print advertising campaign for free – registering on the website is free to both advertisers and publications. To learn more, visit http://www.mediabids.com or call 1-866-236-2259.

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BT Tradespace has revealed the growing trends among small and medium businesses at the start of 2009

BT Tradespace, the business social networking site, has identified the trends of small and medium enterprises’ (SME), with longer working hours and a more environmentally sound approach at the forefront of many businesses at the start of the New Year.

It was revealed that half the owners of small businesses in the UK are working more than 60 hours a week, according to a poll conducted by BT Tradespace. Almost one in ten people (8%) are putting in 100 hours a week or over – the equivalent of 14 hours of work a day.

The survey found the most common weekly work time was 50-60 hours a week, with 21% of people working this amount.

Mick Hegarty, head of BT Tradespace, said: “Those running small and medium sized enterprises are working hard to compete and that shows the passion, drive and resiliance they have.

“However, smaller companies can achieve a better work-life balance by embracing new technology, enabling them to do things quicker, more efficiently and more flexibly.

“Their size makes them perfect candidates to adapt, innovate and thrive.”

The poll from BT Tradespace also revealed that a quarter of SMEs are helping the environment by clamping down on commuting to work. Businesses are also implementing more home or flexible workiing schemes, or using more business technology such as video or telephone conferencing instead of asking employees to travel to meetings. They are also encouraging staff to leave their cars at home.

Recycling is the most popular green initiative, carried out by 25% of small businesses. 17% are reducing energy use, cutting their gas and electricty bills at a time of rising prices.

Mick Hegarty said: “Companies can help the environment in many ways and the size of SMEs allows them to be more flexible in adopting new work patterns.

“Key decision makers are realising that modern technology, like broadband, cuts the need to travel to work every day of the week because people can work from home.

“The vast majority of SMEs are environmentally aware and are trying to do something in the fight against global warming.”

The survey for the business social networking site found only 2% of the UK’s SMEs are doing nothing at all to help the environment.

About BT Tradespace:
BT Tradespace is an online social and business networking community for small businesses and their customers. It was launched in 2007 and now has over 310, 000 subscribers. The business advertising service is free to join and allows businesses to quickly and easily create and post content on the web as well as interact and engage with their customers through the use of blogs, podcasts, photos and videos. With www.bttradespace.com, anyone can buy and sell products and services, find a business and network with like-minded people, helping to boost sales and create an online presence.

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Looking for new business? Advertise on TV. It’s less expensive than you think!

Turning your creative ideas into a reality is what Creative Bube Tube is all about. Catering to anyone who needs television advertising or a highly creative television commercial production, is what they do best. Whether you’re a small company, agency, or a corporate business; they work with both large and small clients to make television advertising affordable.

It’s no wonder why they’re the best in their field. Creative Bube Tube produces the highest calibre commercials at the most competitive rate. They can produce creative and affordable television ad campaigns to fit any budget. Getting your company on TV can be as simple as one, two three.

With a large roster of clients locally, nationally, and internationally, Creative Bube Tube pushes the envelope in televisual excellence. They accommodate your company by finding the right genre to suit your particular taste.

They can make a complete television advertising campaign for your company; including concept, script, shooting, editing, as well as, media planning and buying on your behalf at great savings. There is nothing too small and nothing too big that they can’t handle. Creative Bube Tube does what is needed to really drive sales, increase web traffic and build your brand.

Get your company affordably on TV! Call them today to find out how? Or view their latest work at www.creativebubetube.com

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