Adverto TV’s Digital Network Now Available through rVue Addressable Advertising Exchange

Adverto TV, a leading provider of digital place-based media in supermarkets, deli’s, bagel shops, convenience stores and grocery stores, recently enrolled its rapidly growing network into rVue, Argo Digital Solutions’ (Argo) addressable advertising exchange for digital out-of-home (DOOH). The automated platform will enable advertisers to reach consumers when they are not at home and closest to the point of purchase.

Adverto TV strategically deployed its network in the fastest growing markets in the country, targeting densely populated areas of New York. By doing so, they have amassed a broad audience base, with plans for continued expansion and growth into other markets. Offering digital advertising opportunities at crucial junctures in stores, malls and restaurants, Adverto TV provides advertisers with a consumer reach that spans a dynamic marketplace, ranging from consumer packaged goods, health and beauty aides to travel and leisure.

“Out-of-Home advertising has dramatically altered the way consumers receive information,” states Michael Stanley, Vice President of Marketing at Adverto TV. “Our digital signage marketing networks provide advertisers with timely, effective and measurable impact by reaching consumers at the point-of-purchase when they are naturally receptive to selling messages. With rVue’s web-based user interface, advertisers will now be able to plan, buy, upload and track their media campaign online, all in one place.”

Adverto TV is a cutting-edge provider of in-store and point-of-purchase (POP) marketing, utilizing LCD screens, smartly placed in high-traffic, highly-visible locations throughout their retail partners stores. With over 130 screens throughout the New York area, advertisers have access to over six and half million monthly viewers, characterized by a broad set of demographics.

The addition of Adverto TV into rVue comes on the heels of tens of thousands of rVue screen enrollments with other network partners such as LevelVision College, Hercules Networks and Waiting Room Promotions. In addition, rVue’s strategic alliance with BroadSign, a leading provider of software solutions for digital signage, creates unique opportunities for any of the 160-plus BroadSign-powered networks who can now benefit from rVue’s web platform.

While rVue is often associated with other industry aggregators, this full-cycle media exchange is unique in that it empowers media planners and advertisers with all the tools necessary to plan media campaigns, place network advertising, upload and distribute high-quality content and monitor their reach, simplifying the process of buying digital out-of-home.

“Partnering with networks like Adverto TV only enhances the advertising opportunities available to media planners and ad agencies through rVue,” says Jason Kates, CEO and founder of Argo Digital Solutions. “Adverto TV caters to our advertisers with state-of-the-art, strategically-placed LCD screens that optimize the consumer’s overall in-store experience in some of the most desirable and high-trafficked venues available.”

About Argo Digital Solutions:
Argo’s innovative digital media technologies connect advertisers to consumers around the world. As a web-based media company, Argo continuously focuses on providing the tools to deliver rich media, DOOH and mobile technology solutions. Founded in 1995 by Jason M. Kates, Argo’s global headquarters is in Fort Lauderdale, Fla. For more information, visit www.argodigitalsolutions.com.

To learn more about Adverto TV, visit www.Adverto.tv.

Via EPR Network
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Theresa Fletcher Joins Argo Digital Solutions As Chief Revenue Officer

Argo Digital Solutions (Argo) announced today that it has appointed Theresa Fletcher as the company’s Chief Revenue Officer. Fletcher was selected for this position based on her notable track record of success in high-level business strategy, driving sales, market share and bottom line profitability for Fortune 100 media companies.

In her previous position as Area Vice President/General Manager of Comcast Spotlight, Fletcher was responsible for market consolidation and reorganization within the 17th largest DMA in the country and, in turn, increased the company’s revenue over 500% to $150 million. Prior to Comcast, Fletcher’s career included key executive positions within Continental Cablevision, Media One and AT&T where she was largely responsible for turnaround management following the company’s mergers and acquisitions, cross-functional collaboration, profit and loss management, business reengineering, strategic planning and competitor analysis – all leading to accelerated growth and profitability.

Fletcher was tapped by Argo for her vast array of experience in developing sales strategies that compliment multi-platform initiatives such as online, television, videos on demand, addressable advertising and Hispanic advertising. She has earned a stellar reputation for taking challenging opportunities and fragmentation and turning them into highly profitable enterprises with integrity. The appointment of Fletcher to this position marks another jewel in Argo’s management crown as the company has strategically expanded its executive team to include an impressive list of technology, financial, media and marketing leaders.

In her new position, Fletcher’s first area of focus is to further accelerate the current momentum and success of rVue, the company’s addressable advertising exchange for digital out-of-home (DOOH). Launched in its latest generation a few months ago, rVue has been enrolling networks almost daily. Originally developed and utilized by Argo’s team of engineers to manage and distribute high quality content within large and complex networks under the company’s control, today’s rVue is built for with the DOOH and advertising industries in mind. It connects fragmented networks and advertisers, simplifies media planning and makes the distribution of high quality content distribution easy and powerful. Unlike media aggregators, Argo’s rVue model provides a ‘pay-per-click’ approach, reminiscent of Google and eBay, which empowers DOOH networks and advertising agencies to take greater control and be rewarded. Through rVue, advertisers can complete a media buy, deliver high quality content and obtain results easily, while adding one of the fastest growing new medias to their media toolbox.

About Argo Digital Solutions:
Argo’s innovative digital media technologies connect advertisers to consumers around the world. As a web-based media company, Argo continuously focuses on providing the tools to deliver rich media, DOOH and mobile technology solutions. Founded in 1995 by Jason M. Kates, Argo’s global headquarters is in Fort Lauderdale, Fla. For more information, visit www.argodigitalsolutions.com.

Via EPR Network
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