Bigmouthmedia Wins Travolution Award for Best Use of SEO

Bigmouthmedia’s innovative collaboration with luxury travel operator Kuoni has seen the agency win the prestigious Travolution Award for the best search marketing campaign of the year.

Walking away with the coveted prize for Best Use of search engine optimisation, Europe’s largest independent digital marketing agency was recognised for an international campaign that saw Kuoni enjoy a 100% increase in number one search rankings while achieving outstanding ROI. Praising the strategy for delivering a 104% increase in total unique search visitors within a year, a panel of experts singled out the project as an example of industry best practice.

“This was a fantastic demonstration of when SEO and user experience work hand-in-hand to create a powerful new proposition, especially with Kuoni’s new i-Travel proposition. The agency met all the client’s objectives and produced premium results with a clear return-of-investment,” said a panel spokesman.

Beating stiff competition from ambergreen, iCrossing, Latitude and Greenlight, bigmouthmedia’s campaign was selected for its implementation of constantly evolving SEO strategies including the use of social media releases and the exploitation of synergies between Kuoni’s PPC strategy and its search marketing activities.

“Our campaign was aimed at increasing search engine visibility, traffic and revenues, and I’m delighted that its success on all fronts has been rewarded with such a prestigious honour. Our internal staff have worked closely with bigmouthmedia throughout to deliver a particularly complex strategy, and this award is a richly deserved accolade for all involved,” said Joanna Edmunds, Kuoni’s Commercial Director.

Matt Rooke, eBusiness Director at Kuoni, added: “The statistics speak for themselves. Results like the 69% increase in organic search engine traffic we delivered over a single year have helped us achieve outstanding ROI on this campaign, while our use of innovative link building activities to increase rankings for targeted keyphrases and video listings has seen us earn first page rankings in Google for over 90% of our targeted keywords”

The Travolution prize rounds off a successful week for bigmouthmedia on the awards circuit. On Tuesday September 29th, the agency learned that it has also been nominated for Agency of the Year at the 2009 Marketing Industry Network Awards.

“I’m delighted to see our campaign recognised in this way. It’s a tribute to the very talented team that worked side-by-side with Kuoni on a constantly evolving campaign that used the very latest search technologies to great effect,” said Anneli Ritari, Senior Travel Strategist at bigmouthmedia.

Via EPR Network
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New Copywriting And Branding Service Brings Social Marketing To The Beauty, Fashion, And Lifestyle Industries

Amid New York Fashion Week and beauty conference HBA, international copywriter Katja Bartholmess launches COPYGOLD, a copywriting and branding service aimed at the fashion, beauty, and lifestyle industries.

She keeps her industry knowledge fresh by learning from the best, attending workshops and tradeshows and by engaging with those who create – or critique – the latest trends. “I have my feet planted firmly in the real world,” the copywriter says, “but I navigate the virtual world of social media just as effortlessly.” She is a prolific twitterer and blogger (her lifestyle blog is read in over 5 countries and has a devoted following) and has a place in the relevant social networks.

She has a strong view on social marketing: “I see an enormous, and widely untapped, potential for fashion, beauty, and lifestyle brands to really engage their audiences through social media. Consumers, especially the attractive younger age brackets, have come to expect their brands and designers to be approachable. And they use the virtual world to flaunt their likes and dislikes for everyone to see. – This is something that can be harnessed in many fascinating ways and used to spark interest, foster loyalty, and make more sales. COPYGOLD can help here.”

As someone who called home places as diverse as London, Tokyo, South Africa and has offices in New York and Berlin, copywriter Katja Bartholmess brings an intimate understanding of international markets to the table.

“I’ve been an independent copywriter for about seven years,” Katja Bartholmess says, “and I’ve been proud to count cosmetic brands like Clarins and fashion brands like No Nonsense among my clients. – It was time to narrow my focus to the industries I know in and out and love the most. COPYGOLD represents that.”

If you want to get in touch with Katja, just write to her at katja@copygold.com – she’d be delighted.

Via EPR Network
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