Cross Atlantic Commodities Inc. Highlights ReJuv Immediate Results Cream With Creative Bube Tube Ingenuity

Cross Atlantic Commodities Inc. (Pink Sheets: CXAC), a manufacturer and distributor of nationally branded commodities, recently confirmed a new look emphasizing the ReJuv anti-aging product line. Along with a renewed website, the company has decided to launch a new media campaign with Creative Bube Tube, a television commercial production company. The new campaign features a 60 second television infomercial. Thanks to the innovative team at the production company, the infomercial has a unique look, maintaining a clean simplicity while still providing customers with important information regarding the anti-aging cream. Specifically the commercial highlights the Immediate Results Cream, which targets fine lines and wrinkles and instantly rejuvenates the skin to a naturally healthy and youthful look.

Nic Taylor, Assistant Producer at Creative Bube Tube, described his excitement of working on this project, “This infomercial came together quite nicely. It has a very clean, modern look to it and thanks to our production crew, the picture quality makes it look like a million dollar work of art. I’m excited to see the reaction it gets after it’s hit the networks.”

The commercial has begun airing in November and will continue through a 2-week test run. Jorge Bravo, President and CEO of CXAC, remarks, “These are very exciting times for everyone here at CXAC. We are a few short moments from putting Rejuv by Caci(r) on the path that will hopefully make it a household brand. CXAC shareholders have been waiting patiently for revenues and I am confident Rejuv by Caci(r) is the product that will put us in the black.”

Creative Bube Tube continues to produce superior quality commercials, backed by a team of high skilled and creative individuals who take pride in each project they work on. The production agency works not only on commercials and infomercials but also provides numerous services including but not limited to: Research and Project Development, Creative Conceptualization, Storyboards, Location Scouting, Casting and Scripting, Set Design, Studio Production, Professional Lighting & Audio, Professional Wardrobe, Hair and Make-up, Directing and Creative Supervision, Full Service Editing, Special Effects, Graphics and Animation, and a wide variety of Voice Over Talent. The brilliant team has worked with numerous clients worldwide, including Allmax Nutrition, Hauser Furniture, Touchstone Resort, The Canadian Gift Planners Association, Slimband, avVaa World Health Products and Skin Vitality Medical Spas.

Via EPR Network
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rVue Online Digital Out-of-Home Media Planner Launched

We’ve all seen it. Advertisers either spending days on DOOH media planning or avoiding the media altogether with the same objections: fragmentation within the industry, lack of reach and the time it takes to create a strategic media plan. From emails and phone tag, to spreadsheets and middlemen, sophisticated ad planners found their time consumed by the most mundane portion of the planning process.

On the other side of the equation, networks were reluctant to allocate inventory to third parties, slash pricing or pay higher commissions, instead wishing to maintain some control over their inventory valuation and commoditization.

Times have changed. DOOH has grown and evolved while advertisers are turning away from traditional media and looking for innovative digital solutions. The rVue, Inc. executive and technology team has been immersed in the Digital Out-of-Home for years, consistently building solutions that drive efficiency and ease of use.

rVue, Inc. announced the launch of its web-based DOOH media planner, which blankets the industry by connecting participating networks with ad agencies and advertisers looking to advertise on digital signage screens and billboards. The open and free-to-use rVue Media Planner enables agencies to easily create a DOOH media plan, saving them precious planning time and expanding their DOOH reach by introducing them to participating networks they may not currently have on their radar.

rVue’s “social networking meets search engine” approach connects advertisers with networks that fit their search criteria. There is no cost or obligation for advertisers, agencies or networks to use the media planner and no inventory allocation or aggregation is required. Networks are, however, encouraged to put their “best foot forward” by maintaining their profile with accurate and current data, such as audience demographics, impressions and third party studies as well as location, content and technology specifications and other relevant information. This becomes the basis by which agencies evaluate networks for their media plan. Networks always maintain the “final say” by being able to accept or reject any offer made to them.

The media planner is just one of the core software offerings within rVue’s suite of technology. Currently, rVue has enrolled more than 35 networks representing over 157,000 touchpoints in major DMAs in the United States and Canada, with several European networks becoming available in early 2010. As part of a strategic relationship, BroadSign Open’s more than 230 digital signage networks in 25 countries are automatically eligible to adopt the system.

Via EPR Network
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