Demand for sports fishing device sky-rockets after a hugely successful television campaign.
Sports-fishing has been revolutionized thanks to ZipCut® Pro, a new and innovative device designed to cut braided fishing lines. The product picked up incredible hype after joining forces with Creative Bube Tube to produce a television commercial which aired in August. The response has been huge and the demand overwhelming. Anyone with a fishing rod is learning that ZipCut Pro is a must-have fishing accessory.
The television commercial production company was approached by Marlin Gear Ltd., the makers of ZipCut Pro earlier this year and asked to help them produce a television commercial to expose the fishing community to their product. Over the next few months a script was devised and production was planned. The commercial was shot in Milton at Mill Pond, a local fishing hole with some beautiful scenery surrounding the water. Darren Scaravelli, Creative Director at Creative Bube Tube, remembers filming during late spring, “It was a beautiful place to film but it was freezing cold that morning. We had a nice blue sky and the sun was shining down on us though, which made for some of the greatest looking shots we’ve ever taken. It was a perfect location and right in our backyard too!”
ZipCut Pro is a patented device that conveniently attaches to fishing rods of all sizes and slices through braided fishing line without fraying. It’s proven to work better than traditional tools and its simple design makes it easy to use for anyone. Sports-fishermen across the United States and Canada having seen the commercial on television and online, flooded the call center and the ZipCut Pro website (www.zipcutpro.com) to make a purchase.
“Before developing our commercial with Creative Bube Tube’s expertise, we had success exhibiting at tradeshows and passing on information through word of mouth.” Said Brad Marlin, inventor of ZipCut Pro. “But when we launched our commercial our product sales skyrocketed and we couldn’t keep up with the demand!”
“I thought that developing a commercial would be a real challenge.”, said Cadman Chui, co-inventor of ZipCut Pro. “But Creative Bube Tube helped us through every facet of the commercial creation process and we are very satisfied with the end result.”
The collaboration with the television commercial production company as well as the smart media campaign caused ZipCut Pro to temporarily sell out of their product due to the high demand and enormous response to their commercial.