Category Archives: Affiliate Marketing

When Building Out Its Moonshots, This Washington DC Startup Knows When To Look For The Stars

Washington, DC, USA, 2018-Jan-15 — /EPR ADVERTISING NEWS/ — The year 2017 was known in the world of cryptocurrency-based crowdfunding as the age of the Wild West — infamous for its massive, oft-unwarranted treasure chests being entrusted to companies barely out of the whitepaper stage during their TGEs — Token Generation Events also known as Initial Coin Offerings, or ICOs — offset by regulatory uncertainty, frequent multi-million-dollar scams, and sometimes even wholesale freeze-outs of crypto assets in several countries previously friendly to practice.

The year 2018, on the other hand, is expected to issue in a certain sense of clarity and solidity to the markets, populated with ambitious projects at last aware of their own strengths and weakness, and carried on the shoulders of teams capable of actually bringing their lofty visions to life.

WishKnish (https://wishknish.com), a Washington, DC-based startup providing turnkey, decentralized, gamified marketplaces to businesses, social causes, and communities — along with tailored BaaS (Blockchain As A Service) solutions to enterprise clients — aims to be one of these latter entrants.

By bringing in Mr. Mohammed Ebrahim Al Fardan as the Executive Vice President of the MENA and APJ region, the group has now expanded its core team to broadcast its messaging far beyond existing marketing frontiers.

“It is not often that such a fortuitous meeting of the minds happens so seamlessly over thousands of miles,” says Alisa Gus, CEO of WishKnish, “but when an opportunity presents itself, it is up to an exec worth his — or her — salt to answer. Really, Mr. Al Fardan’s experience and connections, and our shared goals for the region and the role of WishKnish’s Blockchain-as-a-Service arm in making them happen, will undoubtedly make this one of the most strategic hires any company can hope to make, especially as it closes in on its own token generation event.”

A 2014 Entrepreneur of the Gulf region recipient, Mr. Al Fardan is the mastermind behind the concept, technical study and master plan for the MENA ICT hub city, a first and only fully integrated smart city in the world as stated by industry experts, and for many years one of the driving forces for the region’s Oil & Gas, Real Estate, Luxury Goods, Investment, Travel & Tourism, and Pharmaceutical industries.

“When you are a VC,” shares Michael Kapoor, the WishKnish’s Chief Operations Officer, and formerly a managing partner of San Francisco’s Propeller Venture Capital, “you’ve got your pick of interesting projects. But occasionally, a project comes along that reminds you of why you started out as an entrepreneur yourself back in the day, and makes you want to get your hands dirty and make this remarkable business take shape. I imagine that’s how Mr. Al Fardan has come to feel, too, and I really can’t be happier to have him on the team.”

Long excited to bring in the vision, power, and security of blockchain technology to the MENA business and government structures, revitilizing and decentralizing its most vital systems, Mr. Al Fardan has this to say about his decision to join the advisory board of WishKnish:

“I am proud and excited to join a team of world experts in Blockchain technologies at WishKnish,” Mr. Al Fardan remarks “I found the idea behind the company so unique and the founders are top class professionals. Such a team with such experiences will no doubt disrupt the industry providing clients globally with great utilization of Blockchain. Having clients talking to us from regions like Middle East & Asia Pacific at this stage makes us more committed and accountable to deliver on their expectations and exceeding them.”

The excitement of new possibilities is felt across all levels of the project’s management team:

“The advent of a truly global economy has come to be possible thanks to blockchain decentralization. We cannot allow ourselves to focus only on the parts of the world familiar to us if we want to make an impact on this exciting space. But doing so without an expert local member of the team is something I would not be prepared to tackle at any stage of the company’s lifecycle,” says Eugene Teplitsky, WishKnish CTO and Alisa’s long-term partner in multiple projects. “That Mr. Al Fardan has agreed to join us while we’re still young is, I think, both a testament to his forward thinking on where the technology is heading in the next decade — as well as to his confidence in WishKnish’s ability to deliver on our now shared vision. We can’t wait to see what 2018 brings to all of us in these next few months!”

Via EPR Network
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Clickbooth Releases Study on How to Increase Conversions with Mothers Ages 35 to 55

The female consumer hold tremendous spending power – on average, around 75,000 per year – and women ages 35 to 55 make up the largest group of consumers online. Affiliate network Clickbooth tackled identifying the groups within this valuable demographic in part one of its “An Inside Look at Marketing to Women Ages 35 to 55” study, and now part two aims to teach Clickbooth clients how to convert the mothers within this group into customers. Author Sara Anderson pulls from several other studies to complete her own, and the results will prove valuable for those who create affiliate CPA network campaigns.

Anderson surmised the following about the individual mothers within this demographic: “She is strategic in her decisions, compares products, and actually uses her friend’s (or trusted online mommy networkers) opinions as the determining factor in whether she will buy into a product or not.”

She tells Clickbooth clients that when creating affiliate network campaigns, they must treat these consumers with respect and have patience with a sometimes longer sales process. If they do, their campaigns will be successful. She goes on to break down part two of the study into two essential actions for Clickbooth’s affiliate CPA network clients:

Spark a mother’s interest – Use empathetic ad copy that creates an emotional connection and that is family-oriented. Use photos of a mother with her children. Anderson quotes a recent Facebook study that showed that mothers relate best to photos of mothers with their children, next to mothers laughing, and finally, mothers multi-tasking. Landing pages in an affiliate network campaign should be simple in design, and the call to action should be family friendly.

Increase her desire and trust in the product – Quickly show a mother that other mothers approve of the product, through videos, surveys, product reviews and customer testimonials.

Close the sale with an easy shopping cart experience – There should be no confusion when filling out an order form. A clumsy shopping cart experience can destroy the trust that the affiliate CPA network campaign has built.

Via EPR Network
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Affiliates at Clickbooth Maximize Organizations’ Marketing Budgets

Reduced marketing and advertising risk pushed Clickbooth to number 5 in the Inc. 500 fastest growing businesses in 2009. With their breakthrough approach to online marketing Clickbooth expects continued growth and a continual refinement of products through 2010. It is going to be a great year for organizations that discover Clickbooth. Publishers, otherwise known as affiliates, are brought together with advertisers through Clickbooth in order to benefit both sides of the fence. The network affiliates are producing increased return on investment (ROI) for organizations and it is transforming how organizations are viewing the placement of their marketing and advertising dollars.

January, 2010 – Clickbooth.com is changing marketing. It has traditionally been difficult for several organizations to determine how one can best maximize their advertising dollars. Clickbooth has been turning the marketing and advertising industry on its ear over the past few years by having advertisers and affiliates network together through their innovative program.

The affiliates share revenue with advertisers in a high-integrity forum, which has resulted in increased ROI and greater traceability of organizational expenditures. As a result the network affiliates are transforming the marketing and advertising landscape and funneling organizations’ budgets from traditional types of advertising to more effectual and accountable methods of marketing.

Clickbooth streamlines the process for advertisers to access high-integrity affiliates for synergistic marketing campaigns. The affiliates network is populated by some of the best in the business. Many of which, work exclusively with Clickbooth.

The result of the network affiliates program boosted Clickbooth to number 1 in the advertising and marketing category in the Inc. 500 for 2009. Their growth over the previous four years was 12,000%. Achieving such a high growth rate in the marketing and advertising industry does not happen unless marketers and advertisers are getting something valuable for their money.

For more about Clickbooth and their network affiliates visit: http://www.clickbooth.com.

Via EPR Network
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Bigmouthmedia Research Reveals Britain’s Biggest PR Consultancies Fail To Come To Terms With The Opportunities And Challenges Posed By The New Media

Latest research from bigmouthmedia has revealed that Britain’s biggest PR consultancies are failing to come to terms with the opportunities and challenges posed by the rapid growth in new media.

According to the new bigmouthmedia digital marketing news survey of Britain’s 100 leading press and public relations agencies, 79% of the industry’s major players have yet to develop a set of online and social media services.

Meanwhile – despite the steadily increasing importance of blogging as a media tool – the survey showed that a surprising 89% are still failing to publish their own blogs.

“In today’s media environment it is vital that businesses communicate online, and companies that choose to ignore this are running a major risk. Traditional PR tactics are not going to go away anytime soon, but it is essential for companies to integrate online PR and social media into their existing offline communications strategies,” said Lyndsay Menzies, Managing Director of Bigmouthmedia UK.

Commenting on the research Adam Parker, Chief Executive of online news distribution company webitpr, added: “Despite finding that an increasing number of UK PR professionals are on the ball when it comes to online PR this survey confirms our experience that a high proportion are still more focused on traditional media. However, given that this is most probably a reflection of client budget and resource allocations, perhaps what we should be asking ourselves is what this says about UK business’ attitude towards online communications.”

Notes to Editor:

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

www.bigmouthmedia.com/media

Full details of the research are available online at http://www.bigmouthmedia.com/live/articles/uk-pr-companies-missing-out-on-digital-opportunit.asp/5084/.

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Check Gallery Expands Its Nature Friendly Collection With The Introduction Of The “Mod Garden” Product Suite

Check Gallery prides itself on being an environmentally friendly check company by its use of recycled paper for printing. All of the check designs relate to nature and the true magnificence of it; thus, the new “Mod Garden” check design fits right into the existing assortment. It offers a modern and fashionable pattern that still shows an appreciation for our natural surroundings.

Through its website, www.checkgallery.com, Check Gallery released its new “Mod Garden” check design on August 11, 2008. The personal checks, which offer four rotating scenes, portray a very unique looking garden against a pale green background. Featuring pinwheel-like floral designs in teal, red-orange, purple, and blue, the checks also showcase famous quotes from esteemed authors about flowers. The self-adhesive address labels feature the same green background with one modern, artistic flower rotating in the same four colors. The checkbook cover and personal contact cards are both presented with a pale green background and one flower of every color in different shapes on their fronts.

By constantly adding new check designs to the mix, Check Gallery is able to appeal to the likes of all consumers. Additionally, designs like “Mod Garden” make it possible for customers to have fashionable and meaningful artwork on their personal checks and check accessories.

About Check Gallery:
Since its creation in 1993, Check Gallery has maintained its stance as an environmentally friendly company. By continuously adding designs that feature the different aspects of nature, Check Gallery has distinguished itself from the competition. Also, Check Gallery has made sure that while the checks promote the respect of nature, they are also appealing to the eye. With so many designs, Check Gallery truly has something for everyone.

Via EPR Network
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Bigmouthmedia, Europe’s largest independent Search Marketing Agency, has added the Italian GlobalMedia remit to its brand portfolio

Following its recent rebrand of Nordic, French and German offices, bigmouthmedia, Europe’s largest independent Search Marketing Agency has added the Italian remit to its brand portfolio.

The rebrand was unveiled at the IAB Exhibition last November where bigmouthmedia exhibited for the first time.

Chiara Zanetta MD of bigmouthmedia in Italy, responsible for driving growth and expansion under the new brand in the Milan office said, “We are thrilled to be a part of the bigmouthmedia brand in Italy. We have seen the fantastic reception the rebrand has received in France, Germany and the Nordics and know that the confident and exciting brand will be just as well received here.”

The expansion into Italy comes during an exciting year for bigmouthmedia – with the addition of Bravofly, Meridiana and Wall Street Institute to its already impressive client list. Bigmouthmedia is forging ahead retaining and expanding on its position as the leading digital marketing company in Europe.

Bigmouthmedia CEO, Steve Leach, spoke after the announcement, “Following on from the rebranding of Germany, France and the Nordics, it was the natural progression to include Italy. The growth and expansion that we have been experiencing throughout Europe has been exceptional and now with Italy also included under the bigmouthmedia banner the continuity of the brand’s expansion is clear.”

The future for bigmouthmedia sees further growth and development within its product portfolio, as well as further investment into the vertical-specific arena of Search Engine Marketing, with expansion of the agency’s expert teams in online retail, travel and finance marketing for customers including Hilton, British Airways, Experian and Barclays. In addition, further geographic footprints are in the development phase.

2007 has been a rewarding year for bigmouthmedia and its clients with a host of industry awards that include being named as a Financial Times UK Best Workplace, Media winners at the 2007 Fast Growth Business Awards, National Business Awards for Scotland as well as being short listed for four National Business Awards and an IMA Award for Media Agency of the Year.

About bigmouthmedia
Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: Search (PPC and SEO), Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Bigmouthmedia services big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Kodak, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Bigmouthmedia is a Deloitte Fast Growth winner and a 2007 FT Best Place to Work, The Company was also named the AXA Small to Medium Business of the Year at the 2006 National Business Awards, with comments from the judges including: “Successful on a global scale. Impressive, knowledgeable”, and “A real market leading service performed exceptionally well.”

Via EPR Network
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Welcome to EPR Advertising News

EPR Advertising News is a new blog, part of EPR Network, that is going to be focused on and will be covering the advertising news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution