Category Archives: Direct Marketing

New Start Up Gives Smes A Cost Effective Tool To Evaluate Online Expenditure

Smart Digital Spending, a New York start-up launched today, offers a new approach to analyzing online advertising which could save firms thousands of dollars each year. Smart Digital Spending provides written, audio and video instructions on how to analyze online campaigns using data analysis techniques in order to make simple yet effective media optimization decisions. Offering data analysis advertising tutorials is the brainchild of online marketing analyst Eric Melchor.

New Start Up Gives Smes A Cost Effective Tool To Evaluate Online Expenditure

Paula Lynn commented, “I think there is a real need for these tutorials. Marketing data analysis is usually seen as really complex and hard to implement, but these guides explain how advertisers can incorporate online media measurement into their media planning strategy very easily. There may be other options out there, but simplicity doesn’t seem to be what is happening with other companies offering their services”.

According to Eric Melchor, “The natural instinct of an internet marketing analyst with no media planning experience is to track and measure as many metrics as possible in order to learn about the campaign at maximum granularity. This results in a virtually endless amount of wasted time since this won’t change the way advertisers plan future media buys nor generate a better ROI on advertising dollars spent.

Media planners and buyers who are capable of performing proven data analysis techniques on their own are much more likely to focus on what is actionable, identify areas where to minimize costs and implement optimization decisions based off strategic findings that will enhance campaign performance.”

Firms of any kind can purchase and download these tutorials that are designed for paid search, online display and mobile marketing at www.smartdigitalspending.com. Firms can even choose to pay a low monthly subscription that gives them access to all tutorials for free and are able to have Eric Melchor as an available resource to call on for matters relating to measuring digital advertising.

Via EPR Network
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$75,000 Cash Prizes To Be Awarded To Winners Of Advertising Competition

Webtel.mobi, whose ultra low cost mobile calling and texting service is revolutionizing the way people make phone calls, has partnered with Zooppa, the world’s largest social network focused on user-generated advertising, to offer over $75,000 in cash prizes and recognition at an awards ceremony in Cannes, in an international advertising competition.

Webtel.mobi’s competition with Zooppa runs from May 14th through July 10th and is expected to generate a large number of viral ads. The prize money is a significant factor, and is reflective of the growing acceptance in the market that online-generated content has come to be regarded as a mainstream component of successful international advertising campaigns.

Zooppa is uniquely positioned to market Webtel.mobi. Each company is at the leading edge of its industry. Webtel.mobi is the first company to combine the affordability of internet-initiated mobile calls & texts with the convenience of mobile technology. Zooppa is a leader in the booming user-generated advertising movement.

As Zooppa CEO Wil Merritt said, “It’s great to team up with a company as forward-thinking as Webtel.mobi. This is the kind of project that really gets our creative community fired up.”

Webtel.mobi’s brief included the opening of the competition to all entrants, regardless of their medium of filming. A spokesman for Webtel.mobi said “Our company recognises that personal excellence and skill don’t always have the backing of large budgets, so whether entrants submit content generated by mobile phone filming or professional edit suites – it’ll be the skill and innovation of the creators that is judged above all else”.

Via EPR Network
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Media Mayhem Corporation has kicked off 2009 with a myriad of murder, suspense, chaos, and downright thrilling campaigns

Media Mayhem Corporation (MMC) has kicked off 2009 with a myriad of murder, suspense, chaos, and downright thrilling campaigns, leaving sponsors and consumers chillingly satisfied with the results of its wall-to-wall push of street, online, and mobile campaigns that ran globally over the last couple of months.

Boasting such figures such as the over 25.4 million views along with 8.7 million unique monthly visitors on the company’s direct Horror Network, MMC managed to capture an impressive 83 percent of adults in the prized 18 to 49 age group on such sites as Horrorwatch.com, Horrornews.net, Screamqueen.com, Buried.com, Palaceofhorror.com, Brimstone.org, Allhorrorfilms.com, Horror.net, and dozens of others.

MMC was pivotal in the online campaigns for such blockbuster films as My Bloody Valentine 3-D which has grossed over $60 million dollars in just 3 weeks since its theatrical release, Kiefer Sutherland’s Mirrors DVD campaign which incorporated a street team campaign that literally saw thousands of 8×8 see thru blood splattered window clinging promotional signs that were placed on bathroom mirrors of nightclubs and restaurants across the country from Los Angeles to New York.

The person coming upon the promo would then read directions to solving the mystery of the blood splatter telling them to “Text “Mirrors” to a code via cell phone and hear what happened at that spot where the promo was placed. The campaign also featured a full blown wall to wall multilayered marketing and pr blitz with a WAP mobile site, SMS video messaging, a viral component, and over the air transfers.

MMC proudly took part in a blistering campaign for the theatrical release of Saw V which saw a domestic opening of over $30 million dollars and eclipsing with a global take of over $113 million dollars by the end of its run. The company picked right up with Paramount Pictures The Uninvited…once again creating an original out of the box campaign taking in over $20 million dollars in its first week of release.

The slashing just wasn’t on the silver screen but also on your PC screen as MMC moved to games where they helped move thousands of copies of the cult fan friendly and critically acclaimed journey The Lost Crown: A Ghost-Hunting Adventure. The game, created by Johnathan Boakes, allows the player to use ghost hunting gadgets such as night vision cameras and E.V.P. to uncover secrets in a seaside town on the eastern England coast.

From games to books…MMC launched two successful campaigns for the horror novels Kill 4 Me , written by Joel M. Andre, and W.L. Hoffman’s The Soulstealer War.

“Our eyes are wide open to the horror genre, says MMC President Scott Messick. We have been looking closely over the last year and the entire industry is booming, we feel that we would be doing ourselves a dis-service by not addressing our accomplishments over such a short period of time and that we are finding new and exciting ways to reach out to the horror consumer. We had a number of exciting campaigns and contests for movies like Pathology, Joshua, and Stir of Echoes 2 in conjunction with the 2008 Screamfest Film Festival. Our goal in 2009 is to keep grabbing larger projects, proving that Media Mayhem is unlike anyone else out there and taking pride in our originality. Our Horror Network is growing on a monthly basis by the thousands and as long as we continue to expand, we believe our opportunities will as well.”

About Media Mayhem Corporation – www.mediamayhem.com

“Fusing experience, strategy, technology, and drive”

Media Mayhem’s slogan of “fusing experience, strategy, technology and drive” describes a full-service advertising representation firm. Services include online and offline marketing, and event sponsorships. The firm specializes in building lifestyle-based advertising solutions for clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.

Since its inception in 2006, Media Mayhem (mediamayhem.com) has created hundreds of successful campaigns as well as merged with Grace Advertising which has hosted dozens of exclusive parties and red carpet events in France, Italy, Canada – and cities across the United States including Los Angeles, New York, Miami, and Chicago.

 

Via EPR Network
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Nearly 300 companies rely on Acquirelists for customer-focused business marketing at budget-focused prices

Acquirelists target your market audience

• By Industry – Target by SIC/NAICS Codes/Primary Industry
• By Title – Target your preferred decision maker by job title
• By Size – Target by number of employees or Revenue
• By Geography – Target by city/county/state/ Postalcode/Zipcode

Marketing with Guaranteed Results

Acquirelists is a leading force in the development and implementation of exceptional B2B solutions and services. Our consultants integrate their field-proven expertise in business growth strategies with an accomplished appreciation of client identity, allowing you an advantaged position ahead of your competition.

Acquirelists Digital B2B Marketing Solutions with Measurable ROI

Acquirelists is committed to providing superior corporate services to both new and established enterprises. Our menu of custom services includes personalized consultation and development in numerous facets of business creation and business growth. Whether you are seeking a profitable way to utilize affiliate marketing strategies in your business, create a sophisticated financial plan to maximize your resources, enhance your professional image, or expand and develop your clientele, Acquirelists can match your needs with cutting edge solutions.

What does this mean to your business? As your complete and experienced industrial marketing consultant, we can:

1) Advise you on the advantages and drawbacks of other marketing efforts
2) One point of contact for all things Internet and print related, You will be online on time with no complications
3) More importantly, we can help you coordinate your message so that all parts of your industrial marketing campaign efforts carry the same message
4) Support the same goals, and Act in a complimentary manner leading to more opportunity and sales for your company.

Business-to-Business (B2B) Sales Lead Generation . It’s all we do.

Acquirelists is the only company that combines the knowledge of your customers’ buying processes and a proven methodology that transforms sales and marketing to enable the “Perfect Conversation”. The result is increased sales in less time and higher returns from marketing investments.

Our founders spent 10 years helping thousands of corporate executives make technology investment decisions. Now this insider knowledge can realign your Marketing & Sales so it focuses on how to address the right decision makers at the right time to greatly increase your revenues.

http://www.acquirelists.com/email_appending.htm

Call 1-800-699-8169 to speak to a representative

Via EPR Network
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Check Gallery Expands Its Nature Friendly Collection With The Introduction Of The “Mod Garden” Product Suite

Check Gallery prides itself on being an environmentally friendly check company by its use of recycled paper for printing. All of the check designs relate to nature and the true magnificence of it; thus, the new “Mod Garden” check design fits right into the existing assortment. It offers a modern and fashionable pattern that still shows an appreciation for our natural surroundings.

Through its website, www.checkgallery.com, Check Gallery released its new “Mod Garden” check design on August 11, 2008. The personal checks, which offer four rotating scenes, portray a very unique looking garden against a pale green background. Featuring pinwheel-like floral designs in teal, red-orange, purple, and blue, the checks also showcase famous quotes from esteemed authors about flowers. The self-adhesive address labels feature the same green background with one modern, artistic flower rotating in the same four colors. The checkbook cover and personal contact cards are both presented with a pale green background and one flower of every color in different shapes on their fronts.

By constantly adding new check designs to the mix, Check Gallery is able to appeal to the likes of all consumers. Additionally, designs like “Mod Garden” make it possible for customers to have fashionable and meaningful artwork on their personal checks and check accessories.

About Check Gallery:
Since its creation in 1993, Check Gallery has maintained its stance as an environmentally friendly company. By continuously adding designs that feature the different aspects of nature, Check Gallery has distinguished itself from the competition. Also, Check Gallery has made sure that while the checks promote the respect of nature, they are also appealing to the eye. With so many designs, Check Gallery truly has something for everyone.

Via EPR Network
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Welcome to EPR Advertising News

EPR Advertising News is a new blog, part of EPR Network, that is going to be focused on and will be covering the advertising news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution