Category Archives: Mobile Advertising

New Practical ‘How To’ White Paper Helps Digital Marketers Get Up-To-Speed On Mobile Advertising

Bango today published a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help. The “Mobile advertising for newbies” white paper provides hints and tips on running mobile advertising campaigns and analyzes the approach and results of three real campaigns.

The white paper is available as a free download at http://www.bango.com/whitepaperand is written by mobile guru Peggy Anne Salz who is chief analyst and publisher of MSearchGroove.com.

“We want to dispel the myth that mobile advertising is hard and complex,” said Andy Bovingdon, VP Product Marketing at Bango. “While it does require some knowledge and expertise, this white paper is designed to guide readers through their first steps into mobile advertising. Author Peggy Anne Salz expertly shows us what’s involved in setting up campaigns and how easy and important it is to analyze results with a mobile analytics tool.”

To give marketers the inside track on how an actual campaign works, Bango created a small-scale mobile site called Mobislim (mobislim.wap.com) which is a light-hearted look at slimming diets. Marketers can also visit the accompanying Mobislim blog to see the three campaigns cited in the white paper. As the white paper is just the beginning of an ongoing investigation into mobile advertising, details of further ad campaigns will be detailed on the Mobislim blog and it’s here that people can feedback their own experiences.

“It has been said recently that the size of the mobile advertising market will likely underwhelm us in the near-term and overwhelm us in the mid to long-term,” said Peggy Anne Salz of MSearchGroove.com“The market is clearly poised for significant growth, but only if the long tail of advertisers and publishers can get on board. They need a roadmap and this is why it’s critical to have a ‘how-to’ white paper at this juncture.”

Marketers can try out their own mobile advertising campaigns, directing traffic to the Mobislim mobile site if they don’t have one of their own. With a free Bango mobileanalytics account they will be able to measure how the different campaigns perform, see the number of unique visitors and where the traffic is coming from plus calculate the conversion rates for all their campaigns.

Via EPR Network
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Advertisers looking to deliver Internet ad campaigns directly in the users pocket can now use the TMS ADCodes

Advertisers looking to deliver Internet ad campaigns directly in the users pocket can now use the “TMS ADCodes” service from MobiTMS a Internet Mobile Services provider. “Mobile ADS, just one click away, now with MobiTMS”.

Advertisers looking to deliver Internet ad campaigns directly in the users pocket can now use the “TMS ADCodes” service from MobiTMS a Internet Mobile Services provider.

MobiTMS offer an approach to mobile advertising as a business decision not anymore a technical challenge for ad agencies (for the development) and consumers (for the access).

After the successful launching in Asia of a NIKE/Ogilvy campaign which offered Mobile Ads videos of NBA stars (Lebron James, Kidd, Pierce, Stoudemire), MobiTMS (www.mobitms.com) the provider of “TMS” a suite of Mobile Internet Services announced the worldwide launching of its Mobile Advertising service “TMS ADCodes” which will make ad campaigns accessible to more than 500 million mobile phones, including 450 phone models operating on more than 350 wireless networks worldwide. This platform enables AD Agencies to get mobile sites, include videos, transfer RSS Feeds & well-known digital tools contents (TMS offers an automatic mobile version of blogs, Flickr albums, Twitter feed, Shozu feed…), develop mobile polls, create the linked TMS 2D barcode and follow the campaign statistics in real time on-line.

The service opens a way to launch mobile Internet campaigns over GPRS, 3G or WIFI networks and offers a user friendly access with just one mobile scan on a TMS barcode incorporated on print ads or on a web site.

About MobiTMS
MobiTMS (http://mobitms.com) is the provider of the wireless “TMS” suite of Internet Mobile Services – a “SMS 2.0” company – which allows consumers to Access, Surf and/or Buy contents or products with mobile phones in 1 sequence. TMS is “SIM card OPEN” and can be used everywhere in the world. The TMS Platform associates a new generation of tools: an international standard 2D barcode platform (which can generate QR, EZ, Datamatrix codes), a mobile contents management platform (Mobile reader of RSS feeds and web blogs), a Mobile Payment solution (with real time mobile billing, Telco independent) and a Payback program (which allows a user to win money for his TMS wallet after he has watched mobile Ads). MobiTMS offers the TMS services: “TMS Factory” and “TMS Mobile Payworld” to the Mobile Internet user community via its Web & Wap Portal “TMS Republic” (www.tmsrepublic.com). And the TMS solution (TMS ADCodes & TMS MediaCodes) to worldwide partners from Advertising & Media linked to I.C.E (Information, Communication, Entertainment) businesses

Via EPR Network
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Welcome to EPR Advertising News

EPR Advertising News is a new blog, part of EPR Network, that is going to be focused on and will be covering the advertising news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution