Tag Archives: Alternative Media

Bigmouthmedia Wins Travolution Award for Best Use of SEO

Bigmouthmedia’s innovative collaboration with luxury travel operator Kuoni has seen the agency win the prestigious Travolution Award for the best search marketing campaign of the year.

Walking away with the coveted prize for Best Use of search engine optimisation, Europe’s largest independent digital marketing agency was recognised for an international campaign that saw Kuoni enjoy a 100% increase in number one search rankings while achieving outstanding ROI. Praising the strategy for delivering a 104% increase in total unique search visitors within a year, a panel of experts singled out the project as an example of industry best practice.

“This was a fantastic demonstration of when SEO and user experience work hand-in-hand to create a powerful new proposition, especially with Kuoni’s new i-Travel proposition. The agency met all the client’s objectives and produced premium results with a clear return-of-investment,” said a panel spokesman.

Beating stiff competition from ambergreen, iCrossing, Latitude and Greenlight, bigmouthmedia’s campaign was selected for its implementation of constantly evolving SEO strategies including the use of social media releases and the exploitation of synergies between Kuoni’s PPC strategy and its search marketing activities.

“Our campaign was aimed at increasing search engine visibility, traffic and revenues, and I’m delighted that its success on all fronts has been rewarded with such a prestigious honour. Our internal staff have worked closely with bigmouthmedia throughout to deliver a particularly complex strategy, and this award is a richly deserved accolade for all involved,” said Joanna Edmunds, Kuoni’s Commercial Director.

Matt Rooke, eBusiness Director at Kuoni, added: “The statistics speak for themselves. Results like the 69% increase in organic search engine traffic we delivered over a single year have helped us achieve outstanding ROI on this campaign, while our use of innovative link building activities to increase rankings for targeted keyphrases and video listings has seen us earn first page rankings in Google for over 90% of our targeted keywords”

The Travolution prize rounds off a successful week for bigmouthmedia on the awards circuit. On Tuesday September 29th, the agency learned that it has also been nominated for Agency of the Year at the 2009 Marketing Industry Network Awards.

“I’m delighted to see our campaign recognised in this way. It’s a tribute to the very talented team that worked side-by-side with Kuoni on a constantly evolving campaign that used the very latest search technologies to great effect,” said Anneli Ritari, Senior Travel Strategist at bigmouthmedia.

Via EPR Network
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Bigmouthmedia has named the DVLAs campaign to increase the use of its online services as the Marketing Strategy of the Year at the National Business Awards

The DVLA’s campaign to increase use of its online services has been named bigmouthmedia Marketing Strategy of the Year at the National Business Awards.

Presented at a gala ceremony and Dinner which took place at the Grosvenor House Hotel in London, the award recognised the DVLA’s unprecedented use of commercial tactics to promote a government service. Judges praised the agency for an innovative and successful campaign, which included giving away free low-emission cars in an online lottery.

“The DVLA’s campaign caught the public imagination and drove a massive increase in traffic to their site. It’s a classic example of how a blend of clear strategy, creativity and thinking outside the box can really deliver results,” said David Hardy, International Sales and Marketing Director at bigmouthmedia.

The DVLA managed to nudge ahead of some very stiff competition to collect the prize, with campaigns from Companies House, Lloyds TSB, Wow Stuff, Premier Inn, GD Environmental, Procter & Gamble UK, gocompare.com and Stockport Council all being nominated in this hotly contested category.

“The standard of entries was particularly high this year. Whittling them down to the final few nominations was hard enough, but in the end it was incredibly difficult to choose just one winner,” said Hardy.

The award ceremony which was hosted by Andrew Marr was attended by a number of leading and influential UK business figures, including Peter Mandelson, Secretary of State for Business, Enterprise and Regulatory Reform and HRH Prince Edward, The Earl of Wessex.

Collecting the award, DVLA Head of Research and Marketing Derek Hobbs added: “We are absolutely delighted and honoured to receive this award. It’s a great boost for all the people that have worked on this campaign and provides welcome recognition for one of Britain’s biggest online services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
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Advertisers looking to deliver Internet ad campaigns directly in the users pocket can now use the TMS ADCodes

Advertisers looking to deliver Internet ad campaigns directly in the users pocket can now use the “TMS ADCodes” service from MobiTMS a Internet Mobile Services provider. “Mobile ADS, just one click away, now with MobiTMS”.

Advertisers looking to deliver Internet ad campaigns directly in the users pocket can now use the “TMS ADCodes” service from MobiTMS a Internet Mobile Services provider.

MobiTMS offer an approach to mobile advertising as a business decision not anymore a technical challenge for ad agencies (for the development) and consumers (for the access).

After the successful launching in Asia of a NIKE/Ogilvy campaign which offered Mobile Ads videos of NBA stars (Lebron James, Kidd, Pierce, Stoudemire), MobiTMS (www.mobitms.com) the provider of “TMS” a suite of Mobile Internet Services announced the worldwide launching of its Mobile Advertising service “TMS ADCodes” which will make ad campaigns accessible to more than 500 million mobile phones, including 450 phone models operating on more than 350 wireless networks worldwide. This platform enables AD Agencies to get mobile sites, include videos, transfer RSS Feeds & well-known digital tools contents (TMS offers an automatic mobile version of blogs, Flickr albums, Twitter feed, Shozu feed…), develop mobile polls, create the linked TMS 2D barcode and follow the campaign statistics in real time on-line.

The service opens a way to launch mobile Internet campaigns over GPRS, 3G or WIFI networks and offers a user friendly access with just one mobile scan on a TMS barcode incorporated on print ads or on a web site.

About MobiTMS
MobiTMS (http://mobitms.com) is the provider of the wireless “TMS” suite of Internet Mobile Services – a “SMS 2.0” company – which allows consumers to Access, Surf and/or Buy contents or products with mobile phones in 1 sequence. TMS is “SIM card OPEN” and can be used everywhere in the world. The TMS Platform associates a new generation of tools: an international standard 2D barcode platform (which can generate QR, EZ, Datamatrix codes), a mobile contents management platform (Mobile reader of RSS feeds and web blogs), a Mobile Payment solution (with real time mobile billing, Telco independent) and a Payback program (which allows a user to win money for his TMS wallet after he has watched mobile Ads). MobiTMS offers the TMS services: “TMS Factory” and “TMS Mobile Payworld” to the Mobile Internet user community via its Web & Wap Portal “TMS Republic” (www.tmsrepublic.com). And the TMS solution (TMS ADCodes & TMS MediaCodes) to worldwide partners from Advertising & Media linked to I.C.E (Information, Communication, Entertainment) businesses

Via EPR Network
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Welcome to EPR Advertising News

EPR Advertising News is a new blog, part of EPR Network, that is going to be focused on and will be covering the advertising news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution