Tag Archives: media

Nobelvision Has Recently Joined The Growing List Of Rvue Network Partners

NobelVision™, a digital out-of-home network comprised of nearly 700 professional dental offices throughout North America, has recently joined the growing list of rVue network partners. rVue, the digital out-of-home search engine developed by Argo Digital Solutions (Argo), offers advertisers a unique and cost effective way to reach the highly targeted, affluent and able-to-buy audience captured by this healthcare venue.

Created for and owned by Nobel Biocare, the world leader in esthetic dental solutions, the NobelVision™ Network is operated by Creative Marketing and Merchandising Media Solutions (c3ms) and delivers entertaining and informative programming to a captive audience of patients and caregivers in reception areas of oral surgeons and general dental practitioners throughout the United States and Canada. In addition to continued development within North America’s market, this rapidly-growing network is poised to expand to Europe, the Middle-East, and Asia in the near future, aggressively taking its current 1,000 screens to 2,500 screens by year-end 2010.

NobelVision™ is a customized in-office channel of dental healthcare information specifically designed to deliver quality educational, informational and entertainment segments to a targeted, health conscious audience via an IP-based, networked narrowcast system. With dwell times exceeding 30 minutes, the NobelVision™ Network provides advertisers with a unique opportunity to market their products and services to a captive audience with known demographic and statistical data. Through full-motion, full-color video content, NobelVision™ engages their audience at a time when they are highly attentive and receptive.

“We are looking forward to benefitting from Argo’s expertise and understanding of how digital out-of-home media should be viewed and positioned within the planning, buying and execution cycles,” states Ray Heiser, President and CEO of c3ms’ NobelVision™ Network. “The rVue search platform has taken an innovative approach to DOOH advertising, giving our network a unique opportunity to be targeted by advertisers and agencies on a global scale.”

c3ms is a premier integrator/operator of digital signage solutions in medical and dental reception areas. Creative marketing and merchandising media solutions from c3ms deliver value for practitioners by helping them grow their practice. For patients, value is provided through informative and entertaining programming while they wait for appointments. Advertisers have access to a highly-targeted, able-to-buy captive audience.

NobelVision™ adds yet another place-based media outlet to rVue’s extensive list of advertising venues. rVue’s full-cycle media search engine platform is unique to the industry in that it empowers media planners and advertisers with the tools necessary to search target markets, plan media campaigns, place network advertising, upload and distribute high-quality content and monitor their reach, simplifying the process of buying digital out-of-home.

“NobelVision’s™ network model and overall development strategy geared towards accelerating their growth over the next few years is impressive,” says Jason Kates, CEO and founder of Argo Digital Solutions. “The global expansion projected for their network will reinforce the power and scalability that rVue’s automated platform brings to the digital out-of-home arena and we are proud to welcome them into rVue.”

Via EPR Network
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While Google announces the end of their Print Ads program, MediaBids announces its print advertising marketplace is still going strong

In light of Google’s recent announcement that they are shuttering their Print Ads program, MediaBids would like to convey to print publications and advertisers who purchase print advertising that

the www.mediabids.com marketplace is still successfully conducting print advertising transactions. MediaBids has served as an online platform for advertisers and publications to buy and sell newspaper and magazine advertising since it went live in 2003. MediaBids offers several methods of buying and selling print media – from Per-Inquiry Advertising to Advertising Auctions to straight Ad Sales – leveraging the power of the internet to make print advertising faster and easier.

To date, close to 6,000 newspapers and magazines and over 15,000 advertisers buy and sell print advertising through via www.mediabids.com. MediaBids will plan any print advertising campaign for free – registering on the website is free to both advertisers and publications. To learn more, visit http://www.mediabids.com or call 1-866-236-2259.

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Hair Genesis™ Is Paying For Print Advertising On A Per Sale Basis Via Per Inquiry Print Advertising Program By Mediabids

Hair Genesis™ announced today that it will be paying for its print advertising in newspapers and magazines nationwide based on a percentage of sales the print ads generate in each publication, courtesy of MediaBids’ Per-Inquiry (PI) Advertising Program.

MediaBids will provide the Hair Genesis™ ad, which can be seen here:http://marketing.mediabids.com/pi/PpiAdvertiserHairGenesis.html – to newspapers and magazines nationwide that sign up to participate in MediaBids’ PI Print Advertising program. Hair Genesis™ will pay newspapers and magazines 20% of the sale price generated by each customer’s order.

To date, over 1,500 newspapers and magazines nationwide have signed up for MediaBids PI program and have placed other national direct response advertisers including Vonage, DirecTV and Lifelock in their publications. Publications are paid based on either lead or acquisition, depending on the type of PI campaign. Some advertisers pay a fixed amount per call – others pay a fixed amount per sale of their product or customer acquisition. To view a list of current direct-response advertisers available and payout information, click here: http://marketing.mediabids.com/pi/AllAdvertisers.html

“As a 21st Century hair loss research company we tend to look for creative cutting-edge ideas. So the unique marketing approach offered by MediaBids really appealed to that side of us,” says Dr. Geno Marcovici, founder and president of HairGenesis™

To place a Hair Genesis™ ad in your publication or to learn more, please visit:http://marketing.mediabids.com/pi/PpiAdvertiserHairGenesis.html

About Hair Genesis™
HairGenesis™ constitutes the first and, so far, only non-drug botanically-based hair loss treatment system successfully proven in a peer-reviewed and published IRB-monitored placebo-controlled clinical trial. Unlike Rogaine™ and Propecia™, each of which comes with the potential for serious negative side effect, HairGenesis™ has been tested safe and effective under the most scientifically rigorous conditions possible. Appropriate for the treatment of both male and female pattern hair loss, HairGenesis™ offers a compelling treatment option for men and women concerned about hair loss

Web: http://www.hairgenesis.com/
Toll-Free: 888-386-0001

About MediaBids.com
MediaBids.com, the Newspaper and Magazine Advertising Marketplace, offers a patented online process that enables the buying and selling or print advertising space in U.S. newspapers and magazines. Advertisers and publications can interact through an advertiser auction, in which advertisers place print advertising dollars up for bid and publications compete, or through advertising offers in which publications place ad space up for sale and advertisers can purchase instantly. Additionally, MediaBids.com is offering a select group of direct-response advertisers a Per-Inquiry Print Advertising Program that enables advertisers to pay for print advertising based on the performance of their advertisements in participating publications. MediaBids also provides traditional print media planning and buying to all registered advertisers. To date, over 12,000 businesses have registered on MediaBids.com to purchase advertising space, over 5,000 newspapers and magazines have registered their print publications to sell ad space and over 1,500 publications participate in MediaBids Per-Inquiry Advertising Program.

Web: www.mediabids.com
MediaBids’ Per-Inquiry Program: http://marketing.mediabids.com/ppi/index.html
Toll Free: 1-866-236-2259

Via EPR Network
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Bigmouthmedia Research Reveals Britain’s Biggest PR Consultancies Fail To Come To Terms With The Opportunities And Challenges Posed By The New Media

Latest research from bigmouthmedia has revealed that Britain’s biggest PR consultancies are failing to come to terms with the opportunities and challenges posed by the rapid growth in new media.

According to the new bigmouthmedia digital marketing news survey of Britain’s 100 leading press and public relations agencies, 79% of the industry’s major players have yet to develop a set of online and social media services.

Meanwhile – despite the steadily increasing importance of blogging as a media tool – the survey showed that a surprising 89% are still failing to publish their own blogs.

“In today’s media environment it is vital that businesses communicate online, and companies that choose to ignore this are running a major risk. Traditional PR tactics are not going to go away anytime soon, but it is essential for companies to integrate online PR and social media into their existing offline communications strategies,” said Lyndsay Menzies, Managing Director of Bigmouthmedia UK.

Commenting on the research Adam Parker, Chief Executive of online news distribution company webitpr, added: “Despite finding that an increasing number of UK PR professionals are on the ball when it comes to online PR this survey confirms our experience that a high proportion are still more focused on traditional media. However, given that this is most probably a reflection of client budget and resource allocations, perhaps what we should be asking ourselves is what this says about UK business’ attitude towards online communications.”

Notes to Editor:

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

www.bigmouthmedia.com/media

Full details of the research are available online at http://www.bigmouthmedia.com/live/articles/uk-pr-companies-missing-out-on-digital-opportunit.asp/5084/.

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Bigmouthmedia, Europe’s largest independent Search Marketing Agency, has added the Italian GlobalMedia remit to its brand portfolio

Following its recent rebrand of Nordic, French and German offices, bigmouthmedia, Europe’s largest independent Search Marketing Agency has added the Italian remit to its brand portfolio.

The rebrand was unveiled at the IAB Exhibition last November where bigmouthmedia exhibited for the first time.

Chiara Zanetta MD of bigmouthmedia in Italy, responsible for driving growth and expansion under the new brand in the Milan office said, “We are thrilled to be a part of the bigmouthmedia brand in Italy. We have seen the fantastic reception the rebrand has received in France, Germany and the Nordics and know that the confident and exciting brand will be just as well received here.”

The expansion into Italy comes during an exciting year for bigmouthmedia – with the addition of Bravofly, Meridiana and Wall Street Institute to its already impressive client list. Bigmouthmedia is forging ahead retaining and expanding on its position as the leading digital marketing company in Europe.

Bigmouthmedia CEO, Steve Leach, spoke after the announcement, “Following on from the rebranding of Germany, France and the Nordics, it was the natural progression to include Italy. The growth and expansion that we have been experiencing throughout Europe has been exceptional and now with Italy also included under the bigmouthmedia banner the continuity of the brand’s expansion is clear.”

The future for bigmouthmedia sees further growth and development within its product portfolio, as well as further investment into the vertical-specific arena of Search Engine Marketing, with expansion of the agency’s expert teams in online retail, travel and finance marketing for customers including Hilton, British Airways, Experian and Barclays. In addition, further geographic footprints are in the development phase.

2007 has been a rewarding year for bigmouthmedia and its clients with a host of industry awards that include being named as a Financial Times UK Best Workplace, Media winners at the 2007 Fast Growth Business Awards, National Business Awards for Scotland as well as being short listed for four National Business Awards and an IMA Award for Media Agency of the Year.

About bigmouthmedia
Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: Search (PPC and SEO), Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Bigmouthmedia services big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Kodak, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Bigmouthmedia is a Deloitte Fast Growth winner and a 2007 FT Best Place to Work, The Company was also named the AXA Small to Medium Business of the Year at the 2006 National Business Awards, with comments from the judges including: “Successful on a global scale. Impressive, knowledgeable”, and “A real market leading service performed exceptionally well.”

Via EPR Network
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