Creative Bube Tube, a television commercial production company and Seg-Ins Inc. collaborated together to create, produce and present a TV advertisement for the truck accessory company. They decided the best way to highlight their new product, the “Big Bed“, was to get themselves recognized on television. The imaginative team at Creative Bube Tube narrowed down the style of commercial Seg-Ins wanted and as always, made sure it would be appealing to the target audience. “We know this product appeals a bit more to men and wanted to have a commercial that would stay in their mind. Creative Bube Tube could not have created a more fitting concept!” said Jason Hawkins VP of Marketing at Seg-Ins Inc.
The television commercial production company knew the best way to appeal to men was with a woman. Darren Scaravelli, Creative Director at Creative Bube Tube, scripted a commercial that showed off the benefits of the Big Bed and the benefits of a Playboy model in a commercial, “I wanted this to be a manly commercial. We show a bunch of guys loading up a truck for an epic camping weekend and have this dazzlingly hot woman walk over carrying the Big Bed to help them out. You couldn’t get manlier than that!” The script was instantly green lighted and approved by Seg-Ins Inc.