Tag Archives: SEO

Bigmouthmedia Wins Travolution Award for Best Use of SEO

Bigmouthmedia’s innovative collaboration with luxury travel operator Kuoni has seen the agency win the prestigious Travolution Award for the best search marketing campaign of the year.

Walking away with the coveted prize for Best Use of search engine optimisation, Europe’s largest independent digital marketing agency was recognised for an international campaign that saw Kuoni enjoy a 100% increase in number one search rankings while achieving outstanding ROI. Praising the strategy for delivering a 104% increase in total unique search visitors within a year, a panel of experts singled out the project as an example of industry best practice.

“This was a fantastic demonstration of when SEO and user experience work hand-in-hand to create a powerful new proposition, especially with Kuoni’s new i-Travel proposition. The agency met all the client’s objectives and produced premium results with a clear return-of-investment,” said a panel spokesman.

Beating stiff competition from ambergreen, iCrossing, Latitude and Greenlight, bigmouthmedia’s campaign was selected for its implementation of constantly evolving SEO strategies including the use of social media releases and the exploitation of synergies between Kuoni’s PPC strategy and its search marketing activities.

“Our campaign was aimed at increasing search engine visibility, traffic and revenues, and I’m delighted that its success on all fronts has been rewarded with such a prestigious honour. Our internal staff have worked closely with bigmouthmedia throughout to deliver a particularly complex strategy, and this award is a richly deserved accolade for all involved,” said Joanna Edmunds, Kuoni’s Commercial Director.

Matt Rooke, eBusiness Director at Kuoni, added: “The statistics speak for themselves. Results like the 69% increase in organic search engine traffic we delivered over a single year have helped us achieve outstanding ROI on this campaign, while our use of innovative link building activities to increase rankings for targeted keyphrases and video listings has seen us earn first page rankings in Google for over 90% of our targeted keywords”

The Travolution prize rounds off a successful week for bigmouthmedia on the awards circuit. On Tuesday September 29th, the agency learned that it has also been nominated for Agency of the Year at the 2009 Marketing Industry Network Awards.

“I’m delighted to see our campaign recognised in this way. It’s a tribute to the very talented team that worked side-by-side with Kuoni on a constantly evolving campaign that used the very latest search technologies to great effect,” said Anneli Ritari, Senior Travel Strategist at bigmouthmedia.

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The Halo Group today announced the appointment of four senior interactive planning and creative professionals, recruited to fortify the brand communications agency’s integrated communications offering.

The Halo Group today announced the appointment of four senior interactive planning and creative professionals, recruited to fortify the brand communications agency’s integrated communications offering.

“Our core vision is that brand communications must work interdependently, including all forms of paid advertising, social media…even sales presentations. So, we coined the term ‘tradigional’ to capture our capabilities,’” said Linda Passante, Halo CEO. “We’re ringing in the New Year with new staff that will take us far beyond what either a digital marketing or a traditional agency can do separately, in silos.”

Michael Pierre (http://tinyurl.com/c7jokz), Vice President of Connection Planning, will direct traditional and new media efforts for Halo and its clients. An early web innovator, Pierre’s track record includes digital marketing efforts for Chase, Auto-bytel, Sony, US Army, DeBeers, Pfizer, Samsung, and Coldwell Banker.

Guy Sealey (http://tinyurl.com/amflkc), Senior Creative Director, combines strategic and creative interactive capabilities. He is an industry veteran who developed digital marketing campaigns for Subway, US Airways and HBO. Guy created the first viral campaign for HBO’s “Six Feet Under” and the first integrated campaign for Aunt Annie’s Pretzels. He was awarded a 2007 Emmy for Outstanding Achievement in Broadband Content.

Tim Goodwin (http://tinyurl.com/aulz8d), is Director/Producer of New Media and will create web video and animation for digital marketing and social media efforts. An experienced film/video editor and motion graphic designer, Tim worked on teams nominated for an Academy Award (Murderball) and Emmy (ABC Sports). His film and broadcast credits include HBO, ESPN, Yahoo, Nickelodeon, and Pepsi.

Stu Garrett (http://tinyurl.com/c5nogk), joins Halo as a Senior Creative Director. Stu has received over 50 National Advertising Awards, including in the Cannes Film Festival, Addy Awards, Andys, NJ Ad Awards, and the Effies. His work has been recognized by Communication Arts, Archive, Creativity, and Graphis magazine.

“Our clients’ brand strategies can be communicated everywhere, from broadcast quality video we create in-house for digital marketing efforts to SEO, to traditional print, direct mail and posters. Our tradigional hybrid approach is what clients need and demand today,” said Passante.

About The Halo Group
Founded in 1994, The Halo Group is a 30-employee, Manhattan-based, independent brand communications agency. Halo combines brand architecture, marketing consultation and communications services in traditional, interactive, social media and web 2.0 for its international clients. Since its founding, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net.

 

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Bigmouthmedia has named the DVLAs campaign to increase the use of its online services as the Marketing Strategy of the Year at the National Business Awards

The DVLA’s campaign to increase use of its online services has been named bigmouthmedia Marketing Strategy of the Year at the National Business Awards.

Presented at a gala ceremony and Dinner which took place at the Grosvenor House Hotel in London, the award recognised the DVLA’s unprecedented use of commercial tactics to promote a government service. Judges praised the agency for an innovative and successful campaign, which included giving away free low-emission cars in an online lottery.

“The DVLA’s campaign caught the public imagination and drove a massive increase in traffic to their site. It’s a classic example of how a blend of clear strategy, creativity and thinking outside the box can really deliver results,” said David Hardy, International Sales and Marketing Director at bigmouthmedia.

The DVLA managed to nudge ahead of some very stiff competition to collect the prize, with campaigns from Companies House, Lloyds TSB, Wow Stuff, Premier Inn, GD Environmental, Procter & Gamble UK, gocompare.com and Stockport Council all being nominated in this hotly contested category.

“The standard of entries was particularly high this year. Whittling them down to the final few nominations was hard enough, but in the end it was incredibly difficult to choose just one winner,” said Hardy.

The award ceremony which was hosted by Andrew Marr was attended by a number of leading and influential UK business figures, including Peter Mandelson, Secretary of State for Business, Enterprise and Regulatory Reform and HRH Prince Edward, The Earl of Wessex.

Collecting the award, DVLA Head of Research and Marketing Derek Hobbs added: “We are absolutely delighted and honoured to receive this award. It’s a great boost for all the people that have worked on this campaign and provides welcome recognition for one of Britain’s biggest online services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Research Reveals Britain’s Biggest PR Consultancies Fail To Come To Terms With The Opportunities And Challenges Posed By The New Media

Latest research from bigmouthmedia has revealed that Britain’s biggest PR consultancies are failing to come to terms with the opportunities and challenges posed by the rapid growth in new media.

According to the new bigmouthmedia digital marketing news survey of Britain’s 100 leading press and public relations agencies, 79% of the industry’s major players have yet to develop a set of online and social media services.

Meanwhile – despite the steadily increasing importance of blogging as a media tool – the survey showed that a surprising 89% are still failing to publish their own blogs.

“In today’s media environment it is vital that businesses communicate online, and companies that choose to ignore this are running a major risk. Traditional PR tactics are not going to go away anytime soon, but it is essential for companies to integrate online PR and social media into their existing offline communications strategies,” said Lyndsay Menzies, Managing Director of Bigmouthmedia UK.

Commenting on the research Adam Parker, Chief Executive of online news distribution company webitpr, added: “Despite finding that an increasing number of UK PR professionals are on the ball when it comes to online PR this survey confirms our experience that a high proportion are still more focused on traditional media. However, given that this is most probably a reflection of client budget and resource allocations, perhaps what we should be asking ourselves is what this says about UK business’ attitude towards online communications.”

Notes to Editor:

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

www.bigmouthmedia.com/media

Full details of the research are available online at http://www.bigmouthmedia.com/live/articles/uk-pr-companies-missing-out-on-digital-opportunit.asp/5084/.

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Bigmouthmedia, Europe’s largest independent Search Marketing Agency, has added the Italian GlobalMedia remit to its brand portfolio

Following its recent rebrand of Nordic, French and German offices, bigmouthmedia, Europe’s largest independent Search Marketing Agency has added the Italian remit to its brand portfolio.

The rebrand was unveiled at the IAB Exhibition last November where bigmouthmedia exhibited for the first time.

Chiara Zanetta MD of bigmouthmedia in Italy, responsible for driving growth and expansion under the new brand in the Milan office said, “We are thrilled to be a part of the bigmouthmedia brand in Italy. We have seen the fantastic reception the rebrand has received in France, Germany and the Nordics and know that the confident and exciting brand will be just as well received here.”

The expansion into Italy comes during an exciting year for bigmouthmedia – with the addition of Bravofly, Meridiana and Wall Street Institute to its already impressive client list. Bigmouthmedia is forging ahead retaining and expanding on its position as the leading digital marketing company in Europe.

Bigmouthmedia CEO, Steve Leach, spoke after the announcement, “Following on from the rebranding of Germany, France and the Nordics, it was the natural progression to include Italy. The growth and expansion that we have been experiencing throughout Europe has been exceptional and now with Italy also included under the bigmouthmedia banner the continuity of the brand’s expansion is clear.”

The future for bigmouthmedia sees further growth and development within its product portfolio, as well as further investment into the vertical-specific arena of Search Engine Marketing, with expansion of the agency’s expert teams in online retail, travel and finance marketing for customers including Hilton, British Airways, Experian and Barclays. In addition, further geographic footprints are in the development phase.

2007 has been a rewarding year for bigmouthmedia and its clients with a host of industry awards that include being named as a Financial Times UK Best Workplace, Media winners at the 2007 Fast Growth Business Awards, National Business Awards for Scotland as well as being short listed for four National Business Awards and an IMA Award for Media Agency of the Year.

About bigmouthmedia
Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: Search (PPC and SEO), Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Bigmouthmedia services big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Kodak, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Bigmouthmedia is a Deloitte Fast Growth winner and a 2007 FT Best Place to Work, The Company was also named the AXA Small to Medium Business of the Year at the 2006 National Business Awards, with comments from the judges including: “Successful on a global scale. Impressive, knowledgeable”, and “A real market leading service performed exceptionally well.”

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Search engine marketers discuss a variety of methods to raise website awareness and rankings within search engines

Flooding web pages with keywords is not only user-unfriendly; it’s also a waste of time. That was the message Search Engine Marketers William Leake and Kelly Meacham had for attendees of the 2007 South by Southwest (SXSW) Interactive Panel discussion “Making SEO and Usability Work Together.”

“When it comes to natural search results it’s really just a robot analyzing the HTML of a site, with external and internal links being much more important than the text on the page,” said Leake, CEO and President of Apogee Search. Both Leake and Meacham expressed the need for website content to be tailored to the user and not the search engine. “Keeping users engaged, ultimately keeps them satisfied,” Meacham added. “If a site is full of jargon serving as keyword density, a user’s interest and/or sales are lost.”

The SXSW Interactive Festival features five days of panels, keynote discussions, trade show and exhibition events. The wide variety of programming offered at SXSW Interactive in addition to the presence of SXSW Film and SXSW Music helps make it a completely original event. Together, Leake, and Meacham, have over two decades of SEO, web marketing, and website usability experience; and were happy to share their know-how to a room-overflowing crowd of 200+ people.

Attendance at the “Making SEO and Usability Work Together” power session was standing room only despite rainy weather conditions that dampened overall attendance that day. This impressive turnout reflects the intensity of interest in search engine marketing, as almost 90% of all websites are initially found through search engines. For those that missed the session, the SXSW website (www.sxsw.com) will be adding a podcast of the session in the near future.

As for better search engine optimization Leake stressed the importance of putting keywords within a website’s title tags and letting in-bound links serve as the main bait for the algorithm robots. He explained this strategy by saying, “Google’s search algorithms are constantly changing, and keyword density is only a small portion – typically no more than six percent — of what drives those algorithm. Therefore, the most sure-fire way to keep up with their changing patterns is to always have a wide variety of outside sites linked to your site.” Afterwards Leake closed the session by saying, “A proper site is one designed for humans and not robots. So if you want it to rank high and still be user-friendly, write fluidly and link constantly.”

About Apogee Search
Apogee Search is a search engine marketing firm based in Austin TX, and was founded by early internet pioneers and McKinsey & Co. alumni. Since its inception in 2001, Apogee Search has rapidly grown to become the pre-eminent SEM agency in Texas. Focusing on a variety of search marketing methods that include: Paid Search (PPC), Natural Search (SEO), Affiliate Marketing, and Pay-Per-Call, Apogee Search’s solutions are designed to drive qualified, targeted visitors to B2B and B2C websites for more leads, customers, revenues and profits.

About Expero Inc.
Expero Inc is a website design, usability, and content development firm creating user experience solutions for software products and websites. Unlike traditional design and usability firms, which have a single point of expertise and focus on a portion of the user experience problem, Expero provides a user experience solution that strives to create a user-driven website on target with the needs and expectations of the client’s audience.

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Welcome to EPR Advertising News

EPR Advertising News is a new blog, part of EPR Network, that is going to be focused on and will be covering the advertising news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

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