Global social media agency We Are Social, has been appointed by the UK’s leading wellington brand, Hunter Boots, to deliver a global Facebook campaign this January.
The campaign will raise awareness of Hunter Boots during the time of year where many countries, including the UK, experience some of their most extreme weather conditions. It will also drive engagement levels among Hunter Boots’ Facebook community.
We Are Social is working with Hunter Boots’ UK and US offices to deliver the campaign, called “Together Through Any Weather” which launches on January 7th. It revolves around a Facebook app, through which Hunter Boots will offer its fans a prize every weekday through January based on the forecast for that day, such as wellington boots when it rains, or Fleece Welly Socks if it snows.
Fans will be asked to create and capture a picture based on the daily weather theme, and upload it to the app. Each day, Hunter Boots will select its favourite image, with the creator of that picture awarded with the featured prize.
While the weather featured in the app will be based on the London forecast and using weather data from the Met Office, fans globally will be able to enter the competition. Hunter Boots will be encouraging all its community globally to use their imaginations to create a winning image, regardless of their local weather conditions. Hunter Boots will also change its Facebook cover photo daily to reflect the weather in London.
Michelle Noschese, Marketing Manager at Hunter Boots said: “January is a key time of year for us, with people looking ahead to the rainy months to come, as well as coping with the current weather conditions. One of the few good things about a rainy day is that people get to wear their Hunter boots and We Are Social has used this insight to deliver a campaign which will allow our fans to have a bit of fun with the weather.
“While Hunter Boots is a British heritage brand, which is why we’ve focused on London weather, we’re hoping that our fans across the world embrace this campaign and get creative with their entries.”
James Lubbock, account director at We Are Social said:
“Hunter Boots is a well-loved brand, with a reputation for its top quality products, and the app is based on the idea that wearing Hunter boots is the best way to help you cope with all weather conditions. We’re looking forward to engaging with Hunter Boots’ community throughout January and hopefully seeing some really imaginative and creative photos from all around the world.”