Tag Archives: Web Advertising

Clickbooth Releases Study on How to Increase Conversions with Mothers Ages 35 to 55

The female consumer hold tremendous spending power – on average, around 75,000 per year – and women ages 35 to 55 make up the largest group of consumers online. Affiliate network Clickbooth tackled identifying the groups within this valuable demographic in part one of its “An Inside Look at Marketing to Women Ages 35 to 55” study, and now part two aims to teach Clickbooth clients how to convert the mothers within this group into customers. Author Sara Anderson pulls from several other studies to complete her own, and the results will prove valuable for those who create affiliate CPA network campaigns.

Anderson surmised the following about the individual mothers within this demographic: “She is strategic in her decisions, compares products, and actually uses her friend’s (or trusted online mommy networkers) opinions as the determining factor in whether she will buy into a product or not.”

She tells Clickbooth clients that when creating affiliate network campaigns, they must treat these consumers with respect and have patience with a sometimes longer sales process. If they do, their campaigns will be successful. She goes on to break down part two of the study into two essential actions for Clickbooth’s affiliate CPA network clients:

Spark a mother’s interest – Use empathetic ad copy that creates an emotional connection and that is family-oriented. Use photos of a mother with her children. Anderson quotes a recent Facebook study that showed that mothers relate best to photos of mothers with their children, next to mothers laughing, and finally, mothers multi-tasking. Landing pages in an affiliate network campaign should be simple in design, and the call to action should be family friendly.

Increase her desire and trust in the product – Quickly show a mother that other mothers approve of the product, through videos, surveys, product reviews and customer testimonials.

Close the sale with an easy shopping cart experience – There should be no confusion when filling out an order form. A clumsy shopping cart experience can destroy the trust that the affiliate CPA network campaign has built.

Via EPR Network
More Advertising press releases

rVue Online Digital Out-of-Home Media Planner Launched

We’ve all seen it. Advertisers either spending days on DOOH media planning or avoiding the media altogether with the same objections: fragmentation within the industry, lack of reach and the time it takes to create a strategic media plan. From emails and phone tag, to spreadsheets and middlemen, sophisticated ad planners found their time consumed by the most mundane portion of the planning process.

On the other side of the equation, networks were reluctant to allocate inventory to third parties, slash pricing or pay higher commissions, instead wishing to maintain some control over their inventory valuation and commoditization.

Times have changed. DOOH has grown and evolved while advertisers are turning away from traditional media and looking for innovative digital solutions. The rVue, Inc. executive and technology team has been immersed in the Digital Out-of-Home for years, consistently building solutions that drive efficiency and ease of use.

rVue, Inc. announced the launch of its web-based DOOH media planner, which blankets the industry by connecting participating networks with ad agencies and advertisers looking to advertise on digital signage screens and billboards. The open and free-to-use rVue Media Planner enables agencies to easily create a DOOH media plan, saving them precious planning time and expanding their DOOH reach by introducing them to participating networks they may not currently have on their radar.

rVue’s “social networking meets search engine” approach connects advertisers with networks that fit their search criteria. There is no cost or obligation for advertisers, agencies or networks to use the media planner and no inventory allocation or aggregation is required. Networks are, however, encouraged to put their “best foot forward” by maintaining their profile with accurate and current data, such as audience demographics, impressions and third party studies as well as location, content and technology specifications and other relevant information. This becomes the basis by which agencies evaluate networks for their media plan. Networks always maintain the “final say” by being able to accept or reject any offer made to them.

The media planner is just one of the core software offerings within rVue’s suite of technology. Currently, rVue has enrolled more than 35 networks representing over 157,000 touchpoints in major DMAs in the United States and Canada, with several European networks becoming available in early 2010. As part of a strategic relationship, BroadSign Open’s more than 230 digital signage networks in 25 countries are automatically eligible to adopt the system.

Via EPR Network
More Advertising press releases

New Start Up Gives Smes A Cost Effective Tool To Evaluate Online Expenditure

Smart Digital Spending, a New York start-up launched today, offers a new approach to analyzing online advertising which could save firms thousands of dollars each year. Smart Digital Spending provides written, audio and video instructions on how to analyze online campaigns using data analysis techniques in order to make simple yet effective media optimization decisions. Offering data analysis advertising tutorials is the brainchild of online marketing analyst Eric Melchor.

New Start Up Gives Smes A Cost Effective Tool To Evaluate Online Expenditure

Paula Lynn commented, “I think there is a real need for these tutorials. Marketing data analysis is usually seen as really complex and hard to implement, but these guides explain how advertisers can incorporate online media measurement into their media planning strategy very easily. There may be other options out there, but simplicity doesn’t seem to be what is happening with other companies offering their services”.

According to Eric Melchor, “The natural instinct of an internet marketing analyst with no media planning experience is to track and measure as many metrics as possible in order to learn about the campaign at maximum granularity. This results in a virtually endless amount of wasted time since this won’t change the way advertisers plan future media buys nor generate a better ROI on advertising dollars spent.

Media planners and buyers who are capable of performing proven data analysis techniques on their own are much more likely to focus on what is actionable, identify areas where to minimize costs and implement optimization decisions based off strategic findings that will enhance campaign performance.”

Firms of any kind can purchase and download these tutorials that are designed for paid search, online display and mobile marketing at www.smartdigitalspending.com. Firms can even choose to pay a low monthly subscription that gives them access to all tutorials for free and are able to have Eric Melchor as an available resource to call on for matters relating to measuring digital advertising.

Via EPR Network
More Advertising press releases

ONTrack Network and rVue – Betting on Digital Out-of-Home

As an advertiser, imagine being able to reach millions of some of the most well-educated, affluent consumers around. We’re talking about 98 million consumers – you heard right – 98 million viewers gathered in casinos, high-end restaurants and bars, sports venues and entertainment destinations throughout North America, completely focused on the live horse races being broadcast on in-house screens. Imagine your ad being seen by this extraordinarily valuable audience, drawing the same attention as the race itself.

Imagine no more…thanks to ONTrack Network and rVue, access to this highly-targeted audience is now a reality. With over 60 years of experience in the horse racing industry, TelePhoto Technologies, Inc., through its ONTrack Network, has placed 66,000 digital signage screens in over 1,100 racetracks and off-track betting sites throughout the U.S. and Canada. In a fragmented media world, ONTrack delivers the full attention of extremely desirable, hard-to-reach consumers directly to  and rVue is the media platform that now makes it happen with incredible ease.

rVue, a free Software as a Service (SaaS) model available to the advertisers, digital out-of-home (DOOH) industry and developed by Fort Lauderdale-based Argo Digital Solutions, Inc. (Argo), empowers media planners and advertisers with the tools necessary to search target markets, plan media campaigns, place and buy network advertising, upload and distribute high-quality content and monitor results. Effectively reaching quality and receptive audiences offered by networks like ONTrack makes rVue a valuable platform for advertisers and agencies alike. rVue continues to partner with the best and most compelling venues around.

“ONTrack believes that rVue is here to change the media landscape for digital out-of-home,” states Ted Bradley, ONTrack’s Chief Sales Officer. “With rVue, we have a reliable and trusted partner with the know-how, fortitude and experience to provide advertisers with real value through their media platform. We are very excited about the opportunity to partner with rVue and deliver our premier locations to ad agencies.”

“The effectiveness of digital out-of-home in this type of entertainment venue is impressive,” says Jason Kates, CEO and founder of Argo Digital Solutions. “ONTrack is the perfect example of a robust network who has positioned themselves perfectly to give advertisers an edge in the DOOH marketplace.”

To learn more about ONTrack Network, race on over to www.ontnetwork.com. For more information on rVue, visit www.rVue.com.

Via EPR Network
More Advertising press releases

Search engine marketers discuss a variety of methods to raise website awareness and rankings within search engines

Flooding web pages with keywords is not only user-unfriendly; it’s also a waste of time. That was the message Search Engine Marketers William Leake and Kelly Meacham had for attendees of the 2007 South by Southwest (SXSW) Interactive Panel discussion “Making SEO and Usability Work Together.”

“When it comes to natural search results it’s really just a robot analyzing the HTML of a site, with external and internal links being much more important than the text on the page,” said Leake, CEO and President of Apogee Search. Both Leake and Meacham expressed the need for website content to be tailored to the user and not the search engine. “Keeping users engaged, ultimately keeps them satisfied,” Meacham added. “If a site is full of jargon serving as keyword density, a user’s interest and/or sales are lost.”

The SXSW Interactive Festival features five days of panels, keynote discussions, trade show and exhibition events. The wide variety of programming offered at SXSW Interactive in addition to the presence of SXSW Film and SXSW Music helps make it a completely original event. Together, Leake, and Meacham, have over two decades of SEO, web marketing, and website usability experience; and were happy to share their know-how to a room-overflowing crowd of 200+ people.

Attendance at the “Making SEO and Usability Work Together” power session was standing room only despite rainy weather conditions that dampened overall attendance that day. This impressive turnout reflects the intensity of interest in search engine marketing, as almost 90% of all websites are initially found through search engines. For those that missed the session, the SXSW website (www.sxsw.com) will be adding a podcast of the session in the near future.

As for better search engine optimization Leake stressed the importance of putting keywords within a website’s title tags and letting in-bound links serve as the main bait for the algorithm robots. He explained this strategy by saying, “Google’s search algorithms are constantly changing, and keyword density is only a small portion – typically no more than six percent — of what drives those algorithm. Therefore, the most sure-fire way to keep up with their changing patterns is to always have a wide variety of outside sites linked to your site.” Afterwards Leake closed the session by saying, “A proper site is one designed for humans and not robots. So if you want it to rank high and still be user-friendly, write fluidly and link constantly.”

About Apogee Search
Apogee Search is a search engine marketing firm based in Austin TX, and was founded by early internet pioneers and McKinsey & Co. alumni. Since its inception in 2001, Apogee Search has rapidly grown to become the pre-eminent SEM agency in Texas. Focusing on a variety of search marketing methods that include: Paid Search (PPC), Natural Search (SEO), Affiliate Marketing, and Pay-Per-Call, Apogee Search’s solutions are designed to drive qualified, targeted visitors to B2B and B2C websites for more leads, customers, revenues and profits.

About Expero Inc.
Expero Inc is a website design, usability, and content development firm creating user experience solutions for software products and websites. Unlike traditional design and usability firms, which have a single point of expertise and focus on a portion of the user experience problem, Expero provides a user experience solution that strives to create a user-driven website on target with the needs and expectations of the client’s audience.

Via EPR Network
More Advertising press releases

Welcome to EPR Advertising News

EPR Advertising News is a new blog, part of EPR Network, that is going to be focused on and will be covering the advertising news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution